Despite the Hype Big Data Might Not Be What You Need

Despite the Hype, Big Data Might Not Be What You Need

The big data trend continues, and more and more companies are hopping on the bandwagon. While many organizations assume they need big data’s wisdom, often the “small” operational data they already have will do just fine.

Operational data is internal data, such as the data that gives Uber its ability to dispatch cars. Big data, in comparison, is information collected in high volume and at high velocity. It’s occasionally collected internally, but purchasing it remains a more common practice.

If you don’t truly need big data, embedded business intelligence company Exago explains why you may regret pursuing it: “The trouble is, big data is notoriously difficult to wrangle on account...






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Despite the Hype, Big Data Might Not Be What You Need | Customer-Service Information on Websites: The Hub-and-Spoke Model

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