Does User Annoyance Matter

Does User Annoyance Matter?

So far this year, we’ve watched users shop on about 50 e-commerce sites. All but one of the sites violated a documented guideline for checkout design: they required users to manipulate a drop-down menu to enter their state abbreviations , rather than simply let them type in the two characters .

The exception was Amazon.com, which offered the faster and more pleasant typing option. Amazon thus confirmed that even though the average e-commerce site should not copy its overall design it continues to be the leader in complying with usability guidelines for individual design elements.

Knowing a better design exists made it painful to sit, day after day, and watch...






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Does User Annoyance Matter? | WeChat: China’s Integrated Internet User Experience

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