Don8217t Force Users to Register Before They Can Buy
Don’t Force Users to Register Before They Can Buy
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One of the most common complaints we hear in e-commerce usability research is about registration. Shoppers have many reasons to dislike or dread site registration . They may not plan to return to the site again, making a one-time purchase or a gift purchase. They may dislike registration in general, frustrated with remembering usernames and passwords for all the sites they visit. Some shoppers don’t want a site to save personal information and assume that if they register for the site, the information will be saved. Many users associate registration with getting unwanted email, and for good reason, since many sites offer tiny preselected checkboxes to sign up for email...
Pagination is a necessary evil when you have too many items to easily show them all on one screen. Linear content flows — such as articles like this — should almost never be broken up into multiple screens. It’s better to show the full article on one long screen than to inflict the pain of
This data says that people tend to do important tasks on the bigger screen, but it doesn’t tell us why they do it. It could be that many of the important tasks are not supported on mobile devices. Or, more likely, it could be that the overall experience of doing these tasks on mobile is perceived
Knowing a better design exists made it painful to sit, day after day, and watch users fight with the mouse to scroll through the huge menu. Sometimes users selected the wrong menu option and then had to waste even more time with the drop-down. And, in this study, we mainly tested young, able-bodied
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
JS-Kit Score: Turn Your Site into a Localized Digg
Of course, because this is the only page on ReadWriteWeb that is running a Score widget, it won’t have any data on which content is the highest rated site wide. But the ease of installation is what really catches the eye. JS-Kit is building a suite of tools for web publishers that are modular
Split Buttons: Definition
Split buttons are most useful in repeat-use desktop applications with a large number of commands that need to be consolidated. While split buttons are efficient for accessing the most-commonly used tools, they can have a learnability and discoverability deficit for users. Ensure that the arrow
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Five User Requirements for Online Ads
Relevance can be hard to achieve, but if your user is looking at a piece of content, it is in your best interest to amplify the current content rather than to compete with it. Using a user’s personal information is potentially beneficial, but runs the risk of being intrusive and even ruins
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
The Need for Speed
The figure shows the distribution of the speeds with which users have connected to the Internet according to the last six Georgia Tech Web user surveys. Two things are clear from the figure: users are replacing slow modems (14.4) with fast modems (28.8 or 33.6), but the proportion of users who
Why Personas Fail
Personas do work — or, more accurately, they often work. But humans have a great ability to generalize from a single observation, so it’s understandable that somebody could sour on personas (or any UX technique) if her one experience was a bad one. You can appeal to the logical side of most
Tooltip Guidelines
Users shouldn’t need to find a tooltip in order to complete their task. Tooltips are best when they provide additional explanation for a form field unfamiliar to some users or reasoning for what may seem like an unusual request. Remember that tooltips disappear, so instructions or other directly
Bringing Array Themes into the WP Engine Family
At WP Engine, we’ve realized this is just as important as the speed and SEO that helps you show up in search rankings, or the analytics and targeting features that help you cater to narrower sets of demographics. Great-looking websites are the basis of effective digital experiences, and with our
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Genesis Framework and StudioPress Themes Now Available for WP Engine Customers .
Countless publications such as Wired and the New York Times live on WordPress. The News Pro Theme gives you the look and feel of a full-featured publication. Display featured stories, article snippets and different categories. The theme even includes built-in ad space so you don’t have to account
StudioPress Theme Spotlight: Generate Pro
In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All
Variable Fonts and Wide-Screen Layouts: Adopting Data-Driven Progressive Enhancements
The tradeoff between aesthetics and performance is especially apparent when it comes to typefaces: rendering text in a custom font can significantly increase the visual appeal, but comes with delays due to the extra time needed for browsers to load the custom font files. The delay is even greater
The Magnifying-Glass Icon in Search Design: Pros and Cons
Icon labels help people make decisions faster: they give good information scent about what will come next. Labels should still be used for newer icons, such as the three-line menu (hamburger) icon. The map-marker icon is another icon with a still cloudy meaning and inconsistent use. Sometimes it
UX Retrospectives 101
Successes teach us to do more of what we did well next time. But we can often learn even more from failures: maybe one small tweak could have saved the entire effort. In any case, as decades of quality-engineering experience have shown, continuous process improvements sustainably increase quality
Internet of Warnings: How Smart Technology Can Threaten Your Business’s Security
How does the manufacturer manage the security of their devices? Device security is the responsibility of the individual company, and since there aren’t yet any laws protecting IoT security, most companies depend on self-regulation and self-reporting. What safeguards has the company put in place
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
IoT Developments and its Effects on the Job Market
Advancements in science and technology have given rise to the digital world of the internet. Just turn on your smart device, connect it with the internet, and you would be able to browse through countless jobs that you can opt from, even, from home. Marketers, Bloggers, Chefs, Life Style trainers
Mistakes University Students and Graduates Make in Their Jobs
Accepting a regretful work is another mistake student commit while choosing their career. Many of the students accept the job in which they are not interested or willing to work. Some graduates are so desperate to work the accept any post which comes along. Many students commit this mistake as they
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RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Perkash came up with the idea for Lumo seeing her co-founder and CTO, Andrew Chang, suffering from debilitating back pain. Perkash is married to a spine and sports physician, so she could understand how important posture really was. Perkash advised Andrew to attend a posture class and as a result
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Don’t Force Users to Register Before They Can Buy | Responsive Web Design (RWD) and User Experience
Responsive Web Design (RWD) and User Experience
Responsive design is a tool, not a cure-all. While using responsive design has many perks when designing across devices, using the technique does not ensure a usable experience (just as using a gourmet recipe does not ensure the creation of a magnificent meal.) Teams must focus on the details of
Scrolling and Attention
People’s behaviors are fairly stable and usability guidelines rarely change over time. But one user behavior that did change since the early days of the web is the tendency to scroll. In the beginning, users rarely scrolled vertically; but by 1997, as long pages became common, most people learned
Carousel Usability: Designing an Effective UI for Websites with Content Overload
Today’s multi-image carousels replace the static, single “hero images” that used to be plastered all over the web. But in some cases the mature UI alternative may be a better fit than its youthful, energetic descendant. One reason for this is the designer’s attitude. Knowing there are
