Don8217t Force Users to Register Before They Can Buy
Don’t Force Users to Register Before They Can Buy
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One of the most common complaints we hear in e-commerce usability research is about registration. Shoppers have many reasons to dislike or dread site registration . They may not plan to return to the site again, making a one-time purchase or a gift purchase. They may dislike registration in general, frustrated with remembering usernames and passwords for all the sites they visit. Some shoppers don’t want a site to save personal information and assume that if they register for the site, the information will be saved. Many users associate registration with getting unwanted email, and for good reason, since many sites offer tiny preselected checkboxes to sign up for email...
I recently discussed our report on the usability of confirmation email with a marketing manager. She said that while it was interesting research, it wasn't really relevant to her marketing team because confirmation messages are sent out only after customers have placed their orders. It's
User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep
The facilitator’s monitor, keyboard, and mouse are set up to the left of the participant’s monitor, keyboard, and mouse. In this room, we chose to place the eyetracker in the corner because it was out of the range of direct overhead lights (which can sometimes cause problems with the tracking
A marketplace solution for IoT development through decentralized smart contract ledger
The Internet of Things (IoT), as many may be aware, is a network of things connected through the internet. These things could be any device from simple appliances such as coffee makers and light bulbs to complex ones like vehicles etc. Wouldn’t you love it if your bike or car could automatically
When Will You Be Able to Use Cryptocurrency to Buy a Pack of Gum?
While it’s true that crypto — bitcoin in particular — had a terrible 2018, with falling prices dominating the news, the outlook for 2019 is less grim. While crypto won’t wipe out the current fiat system in the next few years, a number of retailers — mostly online — are beginning
What Will Cryptocurrency Be Like in 10 Years?
The first was the importance of regulation. Many regulators fear that governments will lose the ability to control the flow of wealth, which is particularly concerning when it comes to the funding of illegal activities. While the argument was made that it would be a mistake to regulate something
Beyond Usability: 3 User Experiences Reshaping Their Industries
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
don't force users to register before they can buy
3 Design Considerations for Effective Mobile-App Permission Requests
There are slight differences in how these requests are presented across mobile operating systems. As you can see from the example above, in iOS the user is asked for access to the microphone, whereas in Android the user is asked for permission to record audio. Moreover, in iOS, the modal dialog
When to Use Which User-Experience Research Methods
The distinction here is an important one, and goes well beyond the narrow view of qualitative as “open ended” as in an open-ended survey question. Rather, studies that are qualitative in nature generate data about behaviors or attitudes based on observing them directly, whereas in quantitative
The Distribution of Users’ Computer Skills: Worse Than You Think
For sure, anybody who works on a design project will have a more accurate and detailed mental model of the user interface than an outsider. If you target a broad consumer audience, you will also have a higher IQ than your average user, higher literacy levels, and, most likely, you’ll be younger
Designing Effective Infographics
Infographics are a hybrid medium, however, and there is room for creative license here. Elements of visual interest such as illustrations, photos, and icons are acceptable and even expected in the medium. Using a visual theme may ground your piece in a metaphor that makes abstract concepts easy to
Teenager’s UX: Designing for Teens
To gain further insight into their experiences and attitudes, we asked participants to offer stories and examples detailing how and when they used the web, and which sites they considered interesting and useful. We also solicited advice from teens on how to make websites appealing. Interviews were
Expandable Menus: Pull-Down, Square, or Pie?
Fitts’ law says that the time to reach Target A is shorter than the time to reach any of the other targets. Although Targets A and B have the same size, the distance from cursor to A (d1) is shorter than the distance to B (d2), so movement to A will be faster. Target C is placed at the same
don't force users to register before they can buy
Parallel & Iterative Design + Competitive Testing = High Usability
In any case, to stay within a reasonable budget, all parallel versions should be created quickly and cheaply. They don't need to embody a complete design of all features and pages. Instead, for a website or intranet, you can design maybe 10 key pages and, for an application, you can design just the
Modal & Nonmodal Dialogs: When (& When Not) to Use Them
An older version of Walmart.com used a modal dialog to prompt users to log in during checkout. At best, this modal could distract users and launch them into a full-fledged quest to find the Walmart.com password rather than simply completing checkout as a guest. At worst, users may feel that
Fortune Names WP Engine a Best Place to Work in 2018 .
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
Gutenberg—Believe in the Beauty of Your Dreams
In addition to the work we’re doing with new Genesis themes, we’re also creating ways to make content blocks more efficient, performant, and portable across child themes as part of the core Genesis framework. Part of this effort includes looking at how to leverage the block options that
A Look at WordCamp Los Angeles 2018 .
There are so many things to love about WordCamp. The one thing that makes these events uniquely awesome is it’s inclusion of different people of all backgrounds, skills, and interests. This made for a comfortable, safe environment to truly learn and explore the open-source world of WP. Huge
Data Science Careers: From Fragmentation to Necessity
Over the past decade — the concept of being a data scientist has become a “normal” occupation title. It is no longer an unusual way to phrase the job description in data analytics. Now this to the industry standard term for a swath of data careers. Data Science. Like any career
As Digital Identities Evolve, Data Security Should Too
The definition of identity is changing in the way that we no longer need to reveal sensitive information to receive personalized offers and services. Thanks to companies like Deloitte, anyone can implement Privacy by Design into their business to ensure the implementation of 30 pieces of
An Insider’s 11 Take-Aways from Companies Winning Industrial (IIoT) Cybersecurity
In the enterprise world, we started with one big problem (protecting digital assets and data), and ultimately broke it down into a whole lot of smaller problems: perimeter security, identity/authentication, data loss prevention, compliance, etc. Smart IIoT startups apply the same thinking to IIoT
Enterprise Community Event and C2C Event Platform Bevy Raises $6.4 Million
The details of the business and other operations, such as the speakers, ticketing and signage – all take a high level of implementation coordination. Hence the support from the HQ at Startup Grind. Every single detail creates an obstacle to be fixed. The ticketing isn’t working. Help! The
don't force users to register before they can buy
5 Ways Blockchain Startups Can Appeal to Enterprises
Bold startups are taking on that status quo and offering new solutions built on blockchain that use a decentralized approach, eliminating the need for intermediaries. The unparalleled transparency and trust that blockchain provides are creating new flexibility in how the business operates. The
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Don’t Force Users to Register Before They Can Buy | Simplicity Wins over Abundance of Choice
Simplicity Wins over Abundance of Choice
Filling up a cup with soda is an activity that usually takes less than 10 seconds. With these fancy machines, some people need more than a minute to complete this simple task. New customers struggle to figure out an unfamiliar touch interface consisting of multiple menu levels. And some end up
Kill the 53-Day Meme
I arrived at the estimate by quite simple means: I collected estimates of the number of web servers from many public sources, such as the various WWW robots (programs that traverse the Web and move on from each server to any other servers it links to). I used the average of the numbers from those
Responsive Web Design (RWD) and User Experience
To truly assess the user experience of a responsive design, do not test your responsive designs only in the comfort of your own office, on your high-speed connection. Venture out into the wild with your smartphone— between tall buildings in a city, in interior conference rooms or basements, in
