Don8217t Force Users to Register Before They Can Buy
Don’t Force Users to Register Before They Can Buy
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One of the most common complaints we hear in e-commerce usability research is about registration. Shoppers have many reasons to dislike or dread site registration . They may not plan to return to the site again, making a one-time purchase or a gift purchase. They may dislike registration in general, frustrated with remembering usernames and passwords for all the sites they visit. Some shoppers don’t want a site to save personal information and assume that if they register for the site, the information will be saved. Many users associate registration with getting unwanted email, and for good reason, since many sites offer tiny preselected checkboxes to sign up for email...
To see nutritional information for a smoothie from Jamba Juice, users first need to select the drink of interest and then are shown the data specific to that item. A toggle between Small, Medium, and Large allows users to select which option they are interested in, but does not aid comparison
It's often good to copy the big guys. When people grow accustomed to a certain design, following it in your own interface supports transfer of learning and thus increases usability. If you're designing an application, follow the lead of Microsoft Office — for example, use a floppy-disk icon to
I recently discussed our report on the usability of confirmation email with a marketing manager. She said that while it was interesting research, it wasn't really relevant to her marketing team because confirmation messages are sent out only after customers have placed their orders. It's
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Transparency In The Cryptocurrency Ecosystem with James Giancotti
Giancotti also sees the market becoming more serious. Some of the brightest people he worked with at JP Morgan and Goldman Sachs have gone into blockchain funds. Giancotti lays out a simple reason why: the future will be shaped by blockchain. These trends—and their customers’
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Sympathy vs. Empathy in UX
Recruit team members with a variety of backgrounds and demographics. That will not guarantee empathy for users, but will at least be a first step in the right direction. Diversity must go wide to include experiences, skills, and attitudes acquired and evolved over each employee’s lifetime —
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5 Steps to Creating a UX-Design Portfolio
When seeking a new job, tailor your project selection to the job duties you want to perform. For example, if you really enjoy prototyping, showcase projects where you created prototypes and how they benefited the ultimate outcome. You don’t want to promote work that you don’t like doing, so be
Beyond Usability: 3 User Experiences Reshaping Their Industries
Unless you have an unlimited clothes budget, it’s unrealistic (and wasteful) to wear a new outfit for every single occasion, yet social media pressures us into it. Rent a Runway solves this tension elegantly by recycling (expensive) clothes across a large set of women. It’s an example of the
Instructional Overlays and Coach Marks for Mobile Apps
Users cannot be expected to read a manual before using your app. People do not launch an app to spend time learning how to use the interface, but rather to complete a task in as short an amount of time as possible, using the least amount of effort possible. This is the paradox of the active user
Slider Design: Rules of Thumb
When designing a usable UI we must consider the context in which the interface will be used. For mobile design in particular, users often hold their device in one hand while doing other activities—watching television, walking, or even driving. In such circumstances it can be daunting to tap and
Why Personas Fail
Personas are my jam. I teach a full-day training course on them: what they are, why they work, how to create them, and how to use them to do great work. I love teaching this course because personas are one of the most abstract components in the very analytical discipline that is UX. I love
A First Look at WordCamp US .
In less than two weeks, members from the WordPress community around the world will head to Nashville, Tennessee for WordCamp US. This is the second consecutive year that the event has been held in Music City and WordPress community has evolved significantly since 2017. The most anticipated topic of
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Gutenberg—Believe in the Beauty of Your Dreams
Despite concerns that Gutenberg would launch too early, that simply hasn’t been the case, and in recent months a herculean effort has gone into checking a considerable subset of the most-used plugins to make sure they’re Gutenberg-compatible. An equally heavy lift has been undertaken by
StudioPress Theme Spotlight: Academy Pro Theme
Academy Pro will help you showcase your authority as an educator and content creator. For site owners who might not be as technically inclined, Academy Pro is a great option to easily customize your website. Even if you are curious about enabling a certain feature of creation, as a StudioPress
Cards: UI-Component Definition
For example, placing all the photos in an online photo album on separate cards is not necessary, since they are all of a similar type, are clearly self-contained without the border, background, and shadow, and you don't get additional details when you click on it (you simply get a larger version of
Why Zen Mode Isn’t the Answer to Everything
For more complex formatting tasks or for less experienced users, keyboard shortcuts do not suffice, and the user must then refer to the chrome. Proactive exposure of tools when the user may need them might also alleviate some of the cognitive strain of remembering where everything is. For instance
The Two UX Gulfs: Evaluation and Execution
But, across a complex menu of settings, it would be difficult to guarantee that an Offswitch is always accompanied by another switch in the On position just to make sure people understand it. An alternative, better design would use a checkbox, which also relies on a mental model drawn from the
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Three things every IoT manufacturer should do to improve security
When it comes to security, corporations are struggling to keep up with the speed at which problems evolve. For example, a researcher with Google Project Zero recently discovered a flaw in Broadcom Wi-Fi chips that could allow someone to remotely execute code on affected iPhones, Nexuses and
4 Things Spotify Can Teach You About Data Sharing
Despite being a smaller firm than media giants Facebook and Google, Spotify took the lead this year in data management. The streaming service won, however, not because it collects the most data or has the most advertising partners, but because it puts its users first. That doesn’t mean kicking
What To Expect At This Year’s Mobile World Congress
Mobile World Congress (MWC) is a mobile phone tradeshow held annually in Barcelona. It involves over 2,000 companies and 100,000 attendees. While it may have started out with its emphasis firmly planted on mobile devices, its reach now extends to wearables, VR, and all manner of IoT. The event will
and don't force users to register before they can buy the
A Tale of Two Bubbles: Why Cryptocurrency Isn’t the Next Dot-Com
Be ready to work with government agencies and adapt to new regulations when they inevitably arrive. Private companies that behave like public companies are more likely to come out on top. In that same vein, be sure you’re not taking a ton of money from unaccredited investors — or
How Technology and Training Fueled One Ad-Based Company’s Growth
Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I remember one
Don’t Force Users to Register Before They Can Buy | Website Response Times
Website Response Times
In a recent study for our work on Brand as Experience (now a full-day training course on branding and UX), we asked users what they thought about various websites they had used in the past. So, their responses were based not on immediate use (as in normal usability studies), but on whatever past
Aspects of Design Quality
Because voting laws differ between states, the sites are not literally identical. However, they are similar enough that it's fair to compare them. For example, states have different deadlines for requesting absentee ballots, but all states must inform their residents about absentee ballot rules —
Page Parking: Millennials' Multi-Tab Mania
In pogo sticking users are forced to continuously alternate the hunting and the digesting of information, while in page parking these stages can be separated and done one at a time. Why is that good? First, because users don’t need to switch and save context between the two fundamental tasks of
