Don8217t Force Users to Register Before They Can Buy
Don’t Force Users to Register Before They Can Buy
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One of the most common complaints we hear in e-commerce usability research is about registration. Shoppers have many reasons to dislike or dread site registration . They may not plan to return to the site again, making a one-time purchase or a gift purchase. They may dislike registration in general, frustrated with remembering usernames and passwords for all the sites they visit. Some shoppers don’t want a site to save personal information and assume that if they register for the site, the information will be saved. Many users associate registration with getting unwanted email, and for good reason, since many sites offer tiny preselected checkboxes to sign up for email...
We no longer recommend supporting complex-search operators, because few users know or use them these days. And they shouldn’t have to know them — the search engine should be smart enough to return good results without forcing people to use unnatural language. Perhaps the one exception here is
Even though our discussion in this article has been focused on 3rd party advertising, the guidelines are equally applicable to a site’s own promotions for its own products and services. In fact, self-promotion is even more likely to generate distrust and dislike if done too aggressively, because
When overall brightness is increased, all colors, foreground and background, are made lighter — that is, closer to white (complete lightness). When brightness decreases, all colors are darker and closer to black (complete darkness). Manipulating brightness in any visual can influence how easy it
2 Billion Downloads Later, Apple’s App Store is Still Going Strong
It would be nice if Apple gave us a better breakdown of the kinds of apps it actually delivers (free vs. paid, games vs. utilities, etc.). This kind of transparency is obviously not in Apple’s DNA, so we depend on data from third-party services like AdMob for this information. According to
What Will Cryptocurrency Be Like in 10 Years?
Investors, pundits, and enthusiasts can’t stop speculating about cryptocurrency, and more often than not, their predictions center on price. But simply musing over the market performance of a specific coin ignores the larger potential of cryptocurrency. This space is about more than price
How Blockchain Brings Innovation in Staffing?
Therefore — the owner of the platform encompasses a very little or no role to play. This person can then decide what the details ought to be given or visible. The candidate can also determine WHO will access their information. This allows a direct interaction or transfer of encrypted
Intranet Design After a Merger or Acquisition
Personnel-related features and content, and terminology and brand-related content are most sensitive post merger. For example, the brand team may dictate that the acquired company’s brand names not be mentioned at all on the external website. However, that need not be the case on the intranet
don't force users to register before they can buy
Beyond Usability: 3 User Experiences Reshaping Their Industries
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
Eartracking: A New UX-Research Method
Also, while an eyetracker is fairly expensive, the supercomputer required for an eartracking study runs close to $100 million. (Luckily we were granted free supercomputer time due to the revolutionary nature of our research.) A bigger supercomputer currently under construction is named after a
Help People Create Passwords That They Can Actually Remember
Suggest a password change at moments when people are focused on updating their settings, and possibly at other times when they are less focused on a particular task. Add a tip about changing and remembering their password in the Settings area, and in your email newsletter. And if the app or website
Eartracking: A New UX-Research Method
Eartracking found another interesting difference between male and female users: Male ears twitched quite substantially when the user interface included pictures of wooly mammoths or stereo equipment. (In fact, these are the only instances in our entire research study where the micromovements
The Distribution of Users’ Computer Skills: Worse Than You Think
You might say that you’re not designing for the whole of the OECD. You’re only designing for the rich and privileged country in which you most likely live. Fair enough, but the conclusions don’t change much, even when we look at the richest countries, as shown in the following chart (which is
Introducing Gutenberg Optimized Themes
In addition to all of the above, the Genesis Framework will be further upgraded for Gutenberg with the release of version 2.8 in Q1 2019. 2.8 will include built-in features that allow you to easily and efficiently style and control Gutenberg blocks as well as auto-load demo content, which can arm
don't force users to register before they can buy
WP Engine Supports the Domain Connect Project .
If you’ve launched a site on WP Engine recently you may have noticed a new feature that allows you to easily connect to your domain name to your site. This integration is powered by an open source technology called Domain Connect, which enables WP Engine to find your DNS provider and be
WP Engine Supports the Domain Connect Project .
Domain Name Servers (DNS) are the equivalent of The Yellow Pages for the Internet. They store and maintain a directory of domain names and translate them to Internet Protocol (IP) addresses. Humans access information online via domain names like wpengine.com and web browsers communicate via IP
Which UX Deliverables Are Most Commonly Created and Shared?
When it came to communicating ideas to developers (both for collaboration and for delivering specifications for implementation), again, interactive prototypes were chosen as being the most effective. Other deliverables less helpful with other stakeholder audiences were much more popular for
Test Paper Prototypes to Save Time and Money: The Mozilla Case Study
With that knowledge in mind, in the first iteration of the design we focused on limiting the number of choices. The new design allowed people to start with either their task or their product or service, and it offered 5 most-wanted links in a box in the bottom left corner of the page. These
Facilitating an Effective Design Studio Workshop
With a variety of ideas on the table, the facilitator needs to lead the group through some sort of convergent activity that solidifies the design direction resulting from the workshop. Otherwise, individual teams might walk out with the incorrect assumption that the concept they created is the
Is Your Chief Security Officer Prepared for M&A?
Much has been written about what is known about the breach and what it may mean for Starwood customers. Looking at this event from a CSO/CISO perspective, it’s pretty obvious that the systems designed to prevent these types of activities were not actually in place at Starwood for at least the
Is Business Headed for a Cognitive-First Future?
As the world generates more and more data — at a clip of 2.5 quintillion bytes each day — it simultaneously struggles to manage it. With humans unable to manually process such large amounts of data and analyze its implications, the business world has to turn to machines to take on some of the
8 Things Every Business Should Know About Data Recovery
The frequency of backup must be based on data criticality and affordability. And there’s no debate on whether you should create and maintain a regular backup. The point is when and how. You should backup business database nightly. But in case some data is lost in between the backup cycle, use
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
don't force users to register before they can buy
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Don’t Force Users to Register Before They Can Buy | Usability Insights From Sun Microsystem's 1997 Web Design
Usability Insights From Sun Microsystem's 1997 Web Design
Homogeneous sites can use simpler navigation that emphasizes one or two organizing principles for very large collections of pages. For example, news sites can use a time line to hide most older stories unless the user explicitly requests them. Also, by encoding richer attributes in XML
Aspects of Design Quality
We often have prospective clients call us up to request help with one element of their site or intranet. For example, they often want to improve their IA or navigation . This is indeed a worthy cause, and would help most sites. But is it the weakness causing the most lost business value ? Maybe. Or
Direct Access vs. Sequential Access: UX Definition
Carousels have many advantages, but one big disadvantage is that they are based on sequential access: users must go through all the items in the carousel one by one in order to get to the last one. This interaction is inefficient and provides little information scent: users generally have no
