Ecommerce Usability Improvements

Ecommerce Usability Improvements

It’s been 11 years since our original studies of e-commerce usability — long enough that it’s definitely worth revisiting the topic. The bottom line? The number of usability guidelines for e-commerce sites has increased from 207 in the first edition of the report to 874 in the new edition . Using this rough metric, we now know 4.2 times as much about e-commerce user experience as we did during the dot-com bubble.

Usability: Marked Improvements

In our study 11 years ago, we recorded a success rate of 56% across 496 task attempts on the e-commerce sites of the day. In our new research, we observed 507 e-commerce task attempts and measured...


Ecommerce Usability Improvements | Scrolling and Attention (Jakob Nielsen's Original Research Study)

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