Ecommerce UX Trends User Research Update

Ecommerce UX Trends: User Research Update
Ecommerce UX Trends: User Research Update

During a recent update to our Ecommerce User Experience report series, we were encouraged by some design improvements, while discouraged to see old problems sticking around and some new ones emerging.

In comparison to the findings from our previous research into e-commerce, we were happy to see larger product images that help answer users’ questions, robust reviews that provide context around feedback, and easier application of discount and coupon codes, helping bargain hunters complete purchases.

We saw some new issues as well, including a trend toward hiding or minimizing product descriptions and details . An old problem remains: sites that make it difficult to know when an item is added...






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Ecommerce UX Trends: User Research Update | Banner Blindness: The Original Eyetracking Research, 10-year research overview

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