Empathy Mapping: The First Step in Design Thinking
Empathy Mapping The First Step in Design Thinking
Empathy Mapping: The First Step in Design Thinking
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As UX professionals, it is our job to advocate on behalf of the user. However, in order to do it, not only must we deeply understand our users , but we must also help our colleagues understand them and prioritize their needs. Empathy maps, widely used throughout agile and design communities, are a powerful, fundamental tool for accomplishing both.
Definition: An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making.
This article is a guide to empathy mapping and its...
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Each phase is meant to be iterative and cyclical as opposed to a strictly linear process, as depicted below. It is common to return to the two understanding phases, empathize and define, after an initial prototype is built and tested. This is because it is not until wireframes are prototyped and
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Empathy Mapping: The First Step in Design Thinking | Scrolling and Attention
Scrolling and Attention
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By contrast, an accordion-based table of contents has the advantage of being more visible to users than some tables of content implemented with in-page links. If in-page links only appear at the top of a page, users must return to the top of the page to navigate to another section. (This is not the
Scrolling and Scrollbars
When pages feature both vertical and horizontal scrolling, users have to move their viewport in two dimensions, which makes it hard to cover the entire space. For people with poor spatial visualization skills, it's especially challenging to plan movements along two axes across an invisible plane
