Empathy Mapping: The First Step in Design Thinking
Empathy Mapping The First Step in Design Thinking
Empathy Mapping: The First Step in Design Thinking
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As UX professionals, it is our job to advocate on behalf of the user. However, in order to do it, not only must we deeply understand our users , but we must also help our colleagues understand them and prioritize their needs. Empathy maps, widely used throughout agile and design communities, are a powerful, fundamental tool for accomplishing both.
Definition: An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making.
This article is a guide to empathy mapping and its...
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