Empathy Mapping The First Step in Design Thinking

Empathy Mapping: The First Step in Design Thinking
Empathy Mapping: The First Step in Design Thinking

As UX professionals, it is our job to advocate on behalf of the user. However, in order to do it, not only must we deeply understand our users , but we must also help our colleagues understand them and prioritize their needs. Empathy maps, widely used throughout agile and design communities, are a powerful, fundamental tool for accomplishing both.

Definition: An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making.

This article is a guide to empathy mapping and its...






BrandingBlockchainDesignE-commerceOthersProductsSecurityStartupsUsability

Empathy Mapping: The First Step in Design Thinking | 100 Million Websites

Leave a Reply

Your email address will not be published. Required fields are marked *