Fight Against RightRail Blindness

Fight Against “Right-Rail Blindness”
Fight Against “Right-Rail Blindness”

Unfortunately, the prolific use of the right rail (also known as the right-side column of webpages) by website creators to feature advertising has forced users to train themselves to avoid looking in this area. Does this mean you should abandon the right column? No.

The right-hand side of the page consumes maybe 20% of your available pixels: the most precious resource in computers. It can serve many significant and practical purposes. It’s a place to feature secondary content — to recommend or extend the user journey to other areas of your site. Not everything on your site should have the same level of prominence. Think of the sidebar as a...


Fight Against “Right-Rail Blindness” | The Characteristics of Minimalism in Web Design

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