171Get Started187 Stops Users

«Get Started» Stops Users
«Get Started» Stops Users

A web-design trend that is becoming increasingly problematic is the Get Started button. This button is often the most prominent and enticing call-to-action on the homepage, and can appear to be the right path for nearly every activity a user is looking to complete — be it to sign up for a service or to simply look for details about the organization and services offered. But when this button lands naïve users into a complex flow instead of providing them with the basic information they expected, people lose trust and become annoyed with the site.

In our recent study of ecommerce websites, several users ran into problems when they clicked...






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«Get Started» Stops Users | Scaling User Interfaces: An Information-Processing Approach

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