When looking at the form, you may hesistate for a second, because it’s not immediately obvious what information to enter in each field.
From our research studies, we’ve learned that even the slightest moment of hesitation when completing a form can significantly hurt the form’s response rate (that is, the number of people who complete the form).
Forms are just a means to an end. Users should be able to complete forms quickly and without confusion. The following two tips show how using white space effectively will help reduce users’ response time and the effort spent to determine what information is...
In the early 1900's husband and wife designers Charles and Ray Eames practiced “learning by doing,” exploring a range of needs and constraints before designing their Eames chairs, which continue to be in production even now, seventy years later. 1960's dressmaker Jean Muir was well known for
Imagine you went on vacation for two glorious weeks. Upon return you are energized with ideas you are raring to share in your project database. You switch on your computer and are prompted for your password. You have no idea what it is, and the post-it note you had previously affixed to your
Users cannot be expected to read a manual before using your app. People do not launch an app to spend time learning how to use the interface, but rather to complete a task in as short an amount of time as possible, using the least amount of effort possible. This is the paradox of the active user
Stop Focusing on Cryptocurrencies Problems. Consider its Future.
Only understanding what a sector of business leads to tons of speculation and questionable informants using platforms of authority to mislead. Don’t listen to just anyone who claims to be a crypto expert. Those people who claim to be in the know, or who claim to have special expertise are
Past Bitcoin to Making Money from the Blockchain
As the cryptocurrency bubble has gone up and down there have been other developments in blockchain technology that warrant our attention. According to the Brookings Institution, blockchain based voting can reduce fraud significantly while increasing voter turnout thanks to the ability to vote from
Can Blockchain and Cryptocurrencies Alone Save $2 Trillion in Preventing Cybercrime?
It’s through smart contracts that transactions can be made whilst their details can be kept both transparent and secure. Writing about their new smart contracts-based Ethereum trading platform, Confideal stated: “To put it simply, code is not law, but smart contracts created on a platform
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
The more important a decision is, the more imperative it is to get educated votes. Give participants time ahead of the voting session to do their research. For example, if developers will vote on technical feasibility, they should have time to dig into APIs or existing code before casting their
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Beyond Usability: 3 User Experiences Reshaping Their Industries
Unless you have an unlimited clothes budget, it’s unrealistic (and wasteful) to wear a new outfit for every single occasion, yet social media pressures us into it. Rent a Runway solves this tension elegantly by recycling (expensive) clothes across a large set of women. It’s an example of the
Modes in User Interfaces: When They Help and When They Hurt Users
For example, I have a pair of Bluetooth earphones that block out most outside sound when I’m wearing them. They have a useful toggle that allows me to selectively pass through some outside sound for situational awareness when I need it, such as when I am walking down a busy street. I toggle
The Mobile Checkout Experience
Usability-testing participants appreciated that they could use browser autofill while checking out on Tiffany’s mobile site. The form worked flawlessly with Safari’s AutoFill Contact feature, which delighted a user who was not looking forward to typing out her contact info. She said, “It
The State of Ecommerce Search
When users sort search results by Customer Reviews, they don’t want to see a product with a 5-star reviews that has been reviewed by only one person. People are very wary of fake reviews, and they’re suspicious of average review scores based on just a few reviewers. When sites sort by weighted
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
The most successful mergers of category and listing pages were those that highlighted available subcategories separately from other filters, most often above the product listings. This practice increased the discoverability of the subcategories and encouraged users to navigate to a more specific
StudioPress Theme Spotlight: Altitude Pro .
What is a child theme? A child theme works in combination with the parent theme. With regards to Genesis, child themes serve as a sort of skin that can change the way a theme looks, while relying on the functionality of its parent theme (in this case, Genesis). Child themes offer users the added
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WP Engine Named a Great Place to Work in Ireland
I had never experienced a work culture as wonderful as the WP Engine culture before,” said Darren O’Dwyer, a Senior Talent Advisor at WP Engine’s Limerick office. “I love it here, the people genuinely enjoy working here, which makes the work environment a great place to be, and we have
10 Must-Have Features for a WordPress Website in 2018 .
Your website needs to load fast, everyone knows that. However, no longer is this advice just for user experience. Page load speed now factors heavily into your search engine ranking. There are a number of cache plugins out there and tools to improve performance, but above all, I’ve found that
Empathy Mapping: The First Step in Design Thinking
In this step, the team moves through the stickies on the board collaboratively and clusters similar notes that belong to the same quadrant. Name your clusters with themes that represent each group (for example, “validation from others” or “research”). Repeat themes in each quadrant if
Narrative Biases: When Storytelling HURTS User Experience
When asked about a general case (what’s a more common level of educational achievement), we naturally consider the prevalence, or base rate, of educational achievement among the entire population. But in the presence of a specific detail (such as the act of reading the New York Times), we often
A Model for Conducting UX Workshops and Exercises
User experience, especially today, is not a siloed practice. To collect knowledge, generate new ideas, and ideate on design solutions, it’s best to bring people together. This job often falls on UX and occurs in the form of workshops for ideation, prioritization of ideas, affinity diagramming, or
What Does Your Credit Card Company Know About You?
This one should be obvious. One of the first things a new credit card company will check on a new credit card applicant is their credit score. This score, calculated and kept by the three major credit bureaus, is a relative measure of a person’s financial history and trustworthiness. It’s the
Is Business Headed for a Cognitive-First Future?
As the world generates more and more data — at a clip of 2.5 quintillion bytes each day — it simultaneously struggles to manage it. With humans unable to manually process such large amounts of data and analyze its implications, the business world has to turn to machines to take on some of the
3 High-Tech Ways Companies Are Fighting Cybercrime Right Now
For a company wanting to practice cyber deception, the first step is deception technology adoption based on organization needs. Traps can be embedded in a variety of environments, from private clouds to data centers, and can target legacy or modern software. After an attack takes place with decoy
Start-ups and International Talent
On that note, recently Nat Torkington from O’Reilly set up a Google Group for New Zealand Web 2.0 people, called NZ 2.0. Ironically this was instigated after Silicon Valley’s Mike Arrington referred a local kiwi company to me, which led me to send a group email to a bunch of kiwis
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
5 Tech Missteps That Are Killing Your Company’s Potential
Businesses lose huge amounts of data every day because they either didn’t have reliable backup or failed to make sure it was running correctly. If you think it won’t happen to you, it will. Set up data backup for your business, verify that your mission-critical information is included in that
Group Form Elements Effectively Using White Space | Evolution of a Home Page Design: Article by Jakob Nielsen
Evolution of a Home Page Design: Article by Jakob Nielsen
Actually, of course, the page is not perfect. User tests in several different countries have all shown the same problem: people have difficulties interacting with hyperlinks on imagemaps because there is no indication about what is clickable and because they don't get "breadcrumbs" on
Minimize the Need for Customer Service to Improve the Omnichannel UX
Left: The UPS My Choice iPhone app lets customers enter a delivery address in order to receive delivery-status notifications. However, when UPS doesn’t recognize the entry as a residential address, it simply presents a roadblock, with an error message that basically says “Figure it out own your
Four Bad Designs
Metaphors sometimes make a user interface easier to learn because they let users transfer their existing knowledge from the reference domain. In this case, however, knowing how to navigate a Natural History Museum won't help you identify better bike parts. Websites that use metaphors almost always
