When looking at the form, you may hesistate for a second, because it’s not immediately obvious what information to enter in each field.
From our research studies, we’ve learned that even the slightest moment of hesitation when completing a form can significantly hurt the form’s response rate (that is, the number of people who complete the form).
Forms are just a means to an end. Users should be able to complete forms quickly and without confusion. The following two tips show how using white space effectively will help reduce users’ response time and the effort spent to determine what information is...
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
Maintaining a native app can be complicated not only for users, but also for developers (especially if they have to deal with multiple versions of the same information on different platforms): Changes have to be packaged in a new version and placed in the app store. On the other hand, maintaining a
Imagine you went on vacation for two glorious weeks. Upon return you are energized with ideas you are raring to share in your project database. You switch on your computer and are prompted for your password. You have no idea what it is, and the post-it note you had previously affixed to your
How Can Blockchain Help Secure IoT Data?
One of the common uses of IoT that we see around us is in smart homes. In such houses, one device can control all the devices from one point inside the home. The devices all communicate among themselves and with the controlling device, which is usually a mobile phone or other smart home systems
Past Bitcoin to Making Money from the Blockchain
On the blockchain now are things like property records, secure voting records, authentication of rare and valuable items like art. We’ve all heard how much safer our private issues (like health records) but what about even nonsensitive medical records? Even if you want to find a way to make
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Brand Is Experience in the Digital Age
As his pillaging continued and Blackbeard grew in craftiness, he realized it would be prudent to extend the essence of his menacing nature from afar. He devised a tool to extend his message — an early version of the skull-and-crossbones pirate flag we all know well today. The flag served as
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Beyond Usability: 3 User Experiences Reshaping Their Industries
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
Beyond Usability: 3 User Experiences Reshaping Their Industries
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
Journey Mapping: 9 Frequently Asked Questions
Journey maps should always include a point of view — an actor. Actors usually align with personas, which results in mapped actions rooted in data. For this reason, you should create separate journey maps for different personas or customer segments. For example, for a health-management tool, you
Modes in User Interfaces: When They Help and When They Hurt Users
Modal windows are a specific type of mode; they present as popups or slide-over panels and they restrict the user’s ability to interact with the content behind the modal, even though that content will remain visible (and typically darkened). Modal windows or dialogs demand that users interact
User Intent Affects Filter Design
Note that the main problem here is, again, failing to recognize the user intent — namely that the user is still engaged with the filters area. The same techniques that we describe in the first section of the article can be successfully applied to determine whether it’s safe to scroll up or
Better Link Labels: 4Ss for Encouraging Clicks
Learn more is the new Click here. Some of its popularity is likely due to a misunderstanding about how people read online. Mailchimp might justify using a vague link (Learn more) because it follows a very specific and well-written tagline (Make your life easier with automation). However
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Killing Off the Global Navigation: One Trend to Avoid | Nielsen Norman Group
You can use a click-tracking tool (e.g., CrazyEgg, Clicktale or even In-page Analytics via Google Analytics) to measure how many clicks occur on the global navigation from key points in your site such as the homepage, landing pages, destination pages. (Depending on the purpose of your site, a
Flat-Design Best Practices
Google’s Material Design, which has been around since 2014, took an admirable stab at this concept. The best thing about Material Design was that it defined a carefully considered framework with specific rules, behaviors, and visual properties. Unfortunately, it’s not always implemented
WP Engine Celebrates Pride 2018 .
Austin’s Annual PRIDE celebration is one of the largest opportunities for local non-profit organizations, social groups, and causes to gain exposure in the LGBTQ community. This year marked 28 years of Pride events in Austin. This year’s parade emphasis was awareness, equality and
Bringing Array Themes into the WP Engine Family
We’re excited about all of these developments—the new styles we’ll be incorporating into future Genesis themes, the added ease and functionality we’ll be able to provide for Gutenberg, and the addition of Mike and John to our team. But most of all, we’re looking forward to the
Fortune Names WP Engine a Best Place to Work in 2018 .
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
4 Things Spotify Can Teach You About Data Sharing
Spotify, for its part, shares data only as Noyes suggests. Although the music service does allow advertisers to target listeners based on their psychographic and demographic traits, it doesn’t let them see the profile data of specific users. When Spotify does share user statistics, such as part
Images of Fitbit next smartwatch reveal heart-rate improvements
Fitbit is on schedule, as its boss James Park keeps reminding us, to launch its next smartwatch by the end of the year. We don’t know what the smartwatch will be called, though Blaze 2 seems likely, but thanks to leaks we know its design and some of the hardware improvements. Images obtained by
The future of tokenization and blockchain is not just ICOs
Voting and governance through tokenization has been done through Distributed Autonomous Organizations (DAOs). While in an ideal world the voting rights would work very similar to standard governance in companies, but there are again no regulations. This may prove to be an issue in specific
Business Loan vs Equity Financing: How to Fund Your Startup
A business loan involves borrowing money from a lender and returning the money over a period of time with interest. Mostly, business loans are taken from banks or a Non-Banking Financial Company (NBFC). Bank loans are the most popular method of raising funds for your startup as it does not include
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Group Form Elements Effectively Using White Space | Effective Use of Style Sheets
Effective Use of Style Sheets
Cascading style sheets (CSS) are an elegantly designed extension to the Web and one of the greatest hopes for recapturing the Web's ideal of separation of presentation and content. The Web is the ultimate cross-platform system, and your content will be presented on such a huge variety of devices
Responsive Web Design (RWD) and User Experience
Responsive design is a tool, not a cure-all. While using responsive design has many perks when designing across devices, using the technique does not ensure a usable experience (just as using a gourmet recipe does not ensure the creation of a magnificent meal.) Teams must focus on the details of
We recently ran a usability study in the U.K. where one user was attempting the following task: "Does Siemens have any special deals on washing machines?" Without much trouble, the user arrived at this homepage for Siemens Appliances in the U.K.: User task: "Does Siemens have any special deals on
