When looking at the form, you may hesistate for a second, because it’s not immediately obvious what information to enter in each field.
From our research studies, we’ve learned that even the slightest moment of hesitation when completing a form can significantly hurt the form’s response rate (that is, the number of people who complete the form).
Forms are just a means to an end. Users should be able to complete forms quickly and without confusion. The following two tips show how using white space effectively will help reduce users’ response time and the effort spent to determine what information is...
People naturally choose personal information when creating passwords, sometimes so personal—pets’ names, a wedding anniversary and street address—that they become easy to infer and mar the system’s security. But we can encourage people to instead use details that are not easy to guess
Journey maps should always be created to support a known business goal. Maps that do not align to a business goal will not result in applicable insight. The goal could be an external issue, such as learning about a specific persona’s purchasing behaviors, or an internal issue, such as addressing
Swipe gestures are not deployed consistently in all lists, so people don’t always think to use them and as a result, the gestures become less discoverable. Swipe actions are accelerators intended to speed up interactions for power users, but the actions available through the gesture should also
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
How Blockchain Can Solve Major Problems for Gig Economy Freelancers
The modern workplace includes a ridiculous number of freelancers and third-party service providers. Despite this prevalence, a survey by the Freelancers Union shows that 50 percent of freelancers have trouble getting paid for their work. Delayed payments are the main issue, though one-third of
The Future of Blockchain: Technology Partnerships with AI, Bots, and IoT
With more companies looking to undertake digital transformations, cities have also started considering what this same process might mean for key issues related to infrastructure, crime and security, energy consumption, and social issues. As The Hill explained, “Smart cities can reduce
Brand Is Experience in the Digital Age
As his pillaging continued and Blackbeard grew in craftiness, he realized it would be prudent to extend the essence of his menacing nature from afar. He devised a tool to extend his message — an early version of the skull-and-crossbones pirate flag we all know well today. The flag served as
group form elements effectively using white space
Trustworthiness in Web Design: 4 Credibility Factors
Today, businesses and their websites cannot live in a vacuum. When researching products and services people do not rely solely on one website to glean information about its credibility and reliability, but instead look for external, unbiased sources. An isolated website that does not link to and
Brand Is Experience in the Digital Age
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some
Typography Terms Cheat Sheet
Typography is a key component in almost every digital experience. However, its complexity and industry-specific language makes it a common source of misalignment and confusion. You don’t have to be a typography expert to design digital interfaces, but it’s important to know some of these terms
Is Poor Usability Killing E-Commerce?
In 1997, I predicted that specialized sites will generate most of the Web's value. My assumptions then were somewhat too optimistic: I assumed that Web advertising would generate one cent per page view, and that the Web economy's total value would amount to $1.3 trillion by now. As it turns out
When and How to Create Customer Journey Maps
First and foremost, choose the “actor” of the story. Who is this journey map about? For example, a university might choose either students or faculty members, both of which would result in very different journeys. “Actors” usually aligns with personas, if they exist. As a guideline, when
Genesis Framework and StudioPress Themes Now Available for WP Engine Customers .
If you’re looking to run a lifestyle or health and wellness blog, look no further than the Essence Pro Theme. This simple theme eliminates clutter allowing your blog posts and products to shine. Draw the eye right to what’s important with a beautiful photo and headline at the top. Then display
group form elements effectively using white space
Fortune Names WP Engine a Best Place to Work in 2018 .
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
WP Engine Participates in the Day of Understanding
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
Ideation in Practice: How Effective UX Teams Generate Ideas
Including more people in your ideation process can generate a much wider set of ideas than you could produce individually, because it allows you to draw on many diverse perspectives. Whenever possible, aim to include at least one other person in your ideation process to be more effective at
Design Critiques: Encourage a Positive Culture to Improve Products
Second, design critiques enable cooperation and collaboration. Your work can influence the work of others. For example, developers could build more extensible code throughout the current release if they have an understanding for what designs may come in the future. In this same way, they could
Basic Patterns for Mobile Navigation
With the homepage as navigation hub, prime real estate will be wasted for chrome and all navigation will have to go through the homepage. While these two may seem as major disadvantages (and they are for most types of sites or apps), they can be less of a problem for those sites and apps used not
We get Smarter with the Internet of Things (IoT) and so do Cities
Using smart education applications helps engage people in active learning environment. All these allow learners to adapt to rapid changes in the environment and society. In addition, relying on big data that has been collected and processed in the field will help to generate required information
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
As Digital Identities Evolve, Data Security Should Too
Pretend my personal data is a pencil. I can wrap tissue paper around the pen and hand it to you, and you’ll know it’s a pencil. You may not know the exact specifications of the pencil, but you understand through context what I’m giving you. This environment is ripe for AI disruption. Machine
How to Fail Your Way to Success
It is probably worth seeing yourself as an “experimenter” in the business world. Consider that the enterprises you undertake or take on as a business are often experiments to see if your ideas are correct when faced with reality. In some ways the pioneers of electric cars and autonomous
group form elements effectively using white space
How to Open a Company Bank Account for Your Startup & Avoid the Pitfalls
But beyond the benefits of opening a bank account in the name of a corporation, it is actually a necessary step for legal compliance. Having a corporate bank account helps prove that the company is not mixing the shareholders’ personal funds with cash generated from the company. A corporation
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Group Form Elements Effectively Using White Space | Mastery, Mystery, and Misery: The Ideologies of Web Design
Mastery, Mystery, and Misery: The Ideologies of Web Design
The website of J.K. Rowling (author of the Harry Potter books) might be an exception to the avoiding-mystery rule. The site feels more like an adventure game, but that's appropriate because its primary purpose is to feed fans rumors about Rowling's next book. The site contains many an oblique
Effective Use of Style Sheets
Cascading style sheets (CSS) are an elegantly designed extension to the Web and one of the greatest hopes for recapturing the Web's ideal of separation of presentation and content. The Web is the ultimate cross-platform system, and your content will be presented on such a huge variety of devices
The Characteristics of Minimalism in Web Design
Depending on the context and the designer’s priorities, an argument can be made for the ability of large background images/videos to create an impact on users’ perception of brand. When a background image is used for a carefully considered, strategic reason, sticking to minimalist-design
