When looking at the form, you may hesistate for a second, because it’s not immediately obvious what information to enter in each field.
From our research studies, we’ve learned that even the slightest moment of hesitation when completing a form can significantly hurt the form’s response rate (that is, the number of people who complete the form).
Forms are just a means to an end. Users should be able to complete forms quickly and without confusion. The following two tips show how using white space effectively will help reduce users’ response time and the effort spent to determine what information is...
Mint.com: This wizard for determining the best credit card for a user blocked access to the credit score, available in a different area of the application. Luckily our study participant could remember her score without quitting the wizard. (A better design would have skipped this step entirely and
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
Similarly, the chart below lends itself to misinterpretation because of how the y-axis is truncated. The chart was published to show how Americans felt about a controversial court decision. It visually implies that there is a stark difference of opinion between Democrats and Republicans. In fact
10 Things Teaching Us About Running Successful Crowdfunding Campaigns
Marketing has gone customer-centric and any business that wants to effectively compete must do everything to satisfy the customer. The speed with which you attend to their pain points determines every other thing. A good marketing support agency must staff full-time team members around the world
Emerging Technologies are Banding Together to Accelerate Big Data’s Growth
Thanks to the growth of the internet, the rate at which new information is being released is growing exponentially. Accelerating big data between machines. We are in an age when communication is not just between human beings. Machines are now the go-to for connections between the people to people
Robotics and Big Data are Transforming Nursing: 4 Key Insights
Sensors, apps, video chat, and other data-based healthcare tools allow nurses, doctors, and loved ones to monitor patients outside of the hospital. The FDA approved the adoption of a swallow-able pill — a digital smart pill — that stays in the system — monitoring any medications
Applying Discounts and Promotions on Ecommerce Websites
While this user did not mind going to her email inbox to retrieve a discount, it can be risky to provide the code by email, because the user will need to navigate away from the site and could get sidetracked or simply get annoyed with the extra work needed to get a discount. Instead, rather than
20 group form elements effectively using white space the
Brand Is Experience in the Digital Age
In digital systems, customers interact with the representation of the brand in the form of websites and other interactive services, making behavior a crucial attribute of brand. The granularity of behavior as a brand attribute can and does vary and can be expressed holistically at the level of
Why User Interviews Fail
Your research question should always dictate which research method you use. For example, if you want to know whether users would be able to use a design, then you should watch them interacting with it instead of interviewing them. On the other hand, if you want to understand people’s thoughts
The State of Ecommerce Search
The search box is almost uniformly located alongside the global navigation on websites these days. That eliminates many previous issues we found in testing: needing to repeat the search box on results pages, interference from navigation menus, missing search boxes on some pages, and so on. The
Five User Requirements for Online Ads
Don’t slow your users down. Acknowledge when your users might be more open to novel information; usually this doesn’t happen when they’ve just landed on your site. Wait for them to walk around and find some content of interest, gain their trust, and then present ads. Be nonobtrusive by
Pricing information gives B2B sites a competitive advantage
Many B2B products and services are complex. The pricing structure varies for each client based on countless situations. Still, this is no excuse not to show pricing information. Prospects need immediate access to basic information during initial research. Estimates can often appease prospects
Hackathon 2019 Goes Boldly Where No Engineers Have Gone Before
While some of that spark comes from our roots as an eight-year-old startup, it’s also part of a pioneering spirit we actively foster through various activities during the year. Arguably some of the most impactful—and most fun—are our bi-annual hackathons, where teams of developers and
tip group form elements effectively using white space field
Gutenberg—Believe in the Beauty of Your Dreams
With regards to Genesis, the good news is that it has no substantial backwards-compatibility issues with Gutenberg. The main focus of updates to the StudioPress themes are focused on adding styles for the new Gutenberg blocks. However, what we’re most excited about are the brand new features we
WP Engine Named the #4 Best Place to Work in Texas
Texas’ economy is the second largest in the United States, a measure of success that’s only expected to continue; Texas ranks first for its growth prospects due to impressive growth forecasts and competitive employment rates across the state. To tap into this statewide success, however
Journey Mapping in Real Life: A Survey of UX Practitioners
The answers to this question show that most practitioners include elements from Zone A: The Lens , and Zone B: The Experience in their journey maps. Personas and scenarios are used in almost 80% of journey maps created by the participants. Furthermore, respondents reported that user actions
Store Finders: Why People Still Need Locator Links
While a lot of shopping does happen completely online, many shoppers begin the research process online but complete the purchase in person. (The online–offline combo is a key element in omnichannel customer journeys.) Thus, a tool that allows users to see only products available in a specific
Fight Against “Right-Rail Blindness”
Banner blindness has expanded beyond the deliberate act of not looking at banners to encompass avoidance of anything that usually signals irrelevant information or advertisements. People disregard colorful boxes in the margin of the page because such graphical treatments are commonly applied to
Understanding Today’s IT Hierarchy
A company’s IT department handles all equipment used for acquisition or storage. The daily issues and efforts facing — and solved — by an IT team cannot be overemphasized. This team manages all various technology assets that will be impacting productivity, and they are charged with fixing
The Positive Evolution of Your Business Depends on the Tech Revolution
Most of today’s businesses are subject to security threats and vandalism. You can use technology to protect your company’s financial data, confidential executive decisions, and proprietary information. Take prodigious care so that you won’t succumb to hackers or be taken over by your
3 High-Tech Ways Companies Are Fighting Cybercrime Right Now
The cost of cybercrime is slated to reach an astounding $6 trillion globally by 2021, according to a report by Cybersecurity Ventures. It seems that cybercrime’s sophistication and scope tend to grow right along with the technologies that enable it. Two such technologies are cryptocurrencies
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
forms group form elements effectively using white space group
9 Steps to Assess Whether a Startup is Suitable for Investment
Also, keep in mind the presence of earning potential, sustainable competitive advantage and potential market share. Finally, the “what” is focusing on the questions regarding the list of top customers, strategic relationships. Suppliers need to be considered, as well as on the thorough analysis
Small Business Marketing Strategies that Will Work for You
Creating content is not the only thing. You need to make sure it approaches the audience. Email marketing is an effective marketing strategy. It helps in creating bonding between the brand and customers. Be careful not to flood your subscriber with notifications that will cause them to unsubscribe
Group Form Elements Effectively Using White Space | Marginalia of Web Design
Marginalia of Web Design
Different pages need different titles. It is very unpleasant to visit, say, seven pages with the same title and then try to go back to a specific page from the history list. Also, of course, bookmarking more than one page from such a site is a guaranteed usability problem, since the
Beyond Blue Links: Making Clickable Elements Recognizable
With that said, the flat-design trend (a style of interface design that emphasizes 2-D flat illustrations and is well exemplified by iOS 7 and Windows 8) has some website designers taking the minimalist approach to the extreme. The idea behind flat design is to simplify the interface. However
Mastery, Mystery, and Misery: The Ideologies of Web Design
There are times when it makes sense to constrain users' choices, but it must be done in a way that feels supportive and not limiting. For example, during the checkout process on an e-commerce site, you should not distract users by including links to all possible site areas. Highlight the proceed to
