Gutenberg heralds a new era for WordPress and its ecosystem. The feature-rich editor makes it easier for people with a non-technical background—e.g. marketers, content creators, and really anyone — to quickly build sleek, high-performing, great-looking websites .
Rather than relying on custom HTML, embed discovery, and shortcodes to add dynamic content, Gutenberg offers a post and page building experience that makes it easy to create rich post layouts. Adding text, images, videos, and a slew of other elements can now be done through the use of content blocks , which are added (with a click or keyboard shortcut) as a post or page is being built.
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
AMP was effectively loading up landing pages faster and more efficiently than previous technology, but what about the rest of the website? Consumers desired a top-notch mobile ecommerce experience; they wanted to search for products, add to their cart, manage their points, use coupons, etc. AMP
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Lumo’s wearable products are characteristically small with intelligent sensors. Perkash described the Lumo Lift, a small lapel pin that attaches to your shirt with magnets, and the Lumo Run, a tiny clip that could be attached to the waistband of your shorts. “When you slouch, the Lumo Lift
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Browser and GUI Chrome
What do we mean when talking about the "chrome" in a user interface design? An attendee asked this question during a recent course on Visual Design for Mobile and Tablet. Whenever someone asks us a basic question, I assume that many more people want the answer as well — and thus, this article on
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When to Use Which User-Experience Research Methods
Most of the methods in the chart can move along one or more dimensions, and some do so even in the same study, usually to satisfy multiple goals. For example, field studies can focus on what people say (ethnographic interviews) or what they do (extended observations); desirability studies and card
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
Top 10 Application-Design Mistakes of 2008
When I tested some of the first Macintosh applications in the mid-1980s, users were often stumped by the empty screen that appeared when they launched, say, MacWrite. What do I do here , indeed. The first step was supposed to be to create a new document, but that command was not shown anywhere in
Wireflows: A UX Deliverable for Workflows and Apps
Wireframes are a great way of showing layout, but they don't describe interaction well, and they are especially poor at documenting the layout of digital products that have a lot of dynamic content, such as mobile apps or webapps. Wireframes are most useful when documenting websites (or other
Beyond Usability: 3 User Experiences Reshaping Their Industries
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
Creepiness–Convenience Tradeoff
When Facebook first introduced the ability to upload photos and create albums, we both remember friends who had mixed reactions. Some thought it was a great way to share their life and keep all of their friends and family up-to-date automatically without the need to explicitly email photos. Others
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What B2B Designers Can Learn from B2C About Building Trust
Similarly, sales representatives often need to gather information about each user’s needs in order to answer these open questions, tailor the order, initiate a contract, or offer a better deal. To do this, a B2B firm usually needs to ask for personal information (like contact information) or
Why User Interviews Fail
Your research question should always dictate which research method you use. For example, if you want to know whether users would be able to use a design, then you should watch them interacting with it instead of interviewing them. On the other hand, if you want to understand people’s thoughts
Dropdowns: Design Guidelines
This small study, conducted in front of a crowd of hundreds, shows that sometimes it is enough to run tests with a single user to clearly illustrate a point. Once you see such confusion in action, you realize that using a "helpful" dropdown menu to save users a few keystrokes can hurt more than it
5 Steps to Service Blueprinting
In a service blueprint, customer actions are depicted in sequence, from start to finish. A customer-journey map is an ideal starting point for this step. Do note that a blueprint’s focus is the employee experience, not the customer’s experience, thus this portion does not need to be a fully
Which UX Deliverables Are Most Commonly Created and Shared?
Since UX work takes place in such widely differing environments, the types of deliverables vary hugely, from formal reports and presentations, all the way to whiteboard sketches that only get documented when someone takes pictures with a smartphones and emails them to the team. We communicate so
3 High-Tech Ways Companies Are Fighting Cybercrime Right Now
One of the most alarming threats to emerge is cybercriminals’ use of artificial intelligence to make their attacks smarter and more effective, an approach now called “adversarial AI.” By using tactics to fool machine learning, AI could learn and infiltrate security systems with repeated
4 Things Spotify Can Teach You About Data Sharing
After Facebook’s Cambridge Analytica scandal broke this past May, the social network announced it would roll out a suite of new privacy tools. But while Facebook did debut a feature that allows users to access and download their data, it’s months behind on a “Clear History” tool. “That
7 Companies Poised to Disrupt the Mobile Enterprise
The Disruptathon series came to San Diego this week for CTIA Enterprise and Apps to show off seven companies that could be poised to disrupt enterprise mobility. The last time we ran into Disrupathon the series was looking for startups that could disrupt the news industry at the USA Today building
Trademark Protection for Startups
Often startups wonder if trademarking is worth the cost and efforts at the early stages. In addition to the potential savings of avoiding a costly rebranding after learning that the name you have been using is trademarked by another company that has sent you a cease and desist letter, here are a
gutenberg—believe in the beauty of your dreams
9 Warning Signs Perfectionism is Killing Your Digital Productivity
But we often use perfectionism when describing a hardworking and ambitious person, striving for self-growth and success. Here perfectionism serves as a virtue. “I’m a perfectionist!” we say proudly, forgetting about a hidden feeling of dissatisfaction that follows perfectionists
8 Major Legal Risks Faced By Startups
One of the biggest mistakes made by new business owners is not to engage startup legal services to handle possible issues for their new venture. Beginning an enterprise needs planning not only for marketing and growing the business but also to eliminate the legal risks faced by startups. Such
Gutenberg—Believe in the Beauty of Your Dreams | The Roots of Minimalism in Web Design
The Roots of Minimalism in Web Design
Many one-stop website-design and hosting services like Squarespace, Weebly, Wix, and Volusion now provide stock site templates that are almost entirely minimalist designs. These offerings are particularly significant because they often target people with no development or design experience—people
The Roots of Minimalism in Web Design
Many one-stop website-design and hosting services like Squarespace, Weebly, Wix, and Volusion now provide stock site templates that are almost entirely minimalist designs. These offerings are particularly significant because they often target people with no development or design experience—people
Users Interleave Sites and Genres
In our example case, the user also integrated offline information sources. For example, none of the sites helped her figure out how many lumens were needed to show presentations to her target audience size. Luckily, our user was an experienced projector-buyer and owned a reference book with this
