Our quantitative usability testing of hidden menus (such as hamburger icons) and visible menus (such as links across the top of pages) reveals that:
- Hidden navigation is less discoverable than visible or partially visible navigation.
- When navigation is hidden, users are less likely to use navigation.
- If people use hidden navigation, they do so later in the task than if it were visible.
- Hidden navigation provides a worse user experience than visible or partially visible navigation does, in both mobile phones and desktop user interfaces. This finding holds true across multiple UX metrics including users’ assessment of task difficulty, time spent on task, and task success.
- On desktops, hiding navigation...