Helping Users Find Physical Locations

Helping Users Find Physical Locations

The Internet may be virtual, but customers live in physical space and often need to visit companies in the real world. Given this, geography determines business success in a very simple way: Customers can either identify and find your location or they cannot.

Websites play a major role in helping customers find their way to company locations, including branches, stores, offices, dealers, and other outlets such as ATMs, package drop-off points, or facilities that accept return goods for e-commerce sites. Whenever customers need to transact business at a physical location, a company's website should help them find the most convenient location that offers the services they need.

To assess the...






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