The Internet may be virtual, but customers live in physical space and often need to visit companies in the real world. Given this, geography determines business success in a very simple way: Customers can either identify and find your location or they cannot.
Websites play a major role in helping customers find their way to company locations, including branches, stores, offices, dealers, and other outlets such as ATMs, package drop-off points, or facilities that accept return goods for e-commerce sites. Whenever customers need to transact business at a physical location, a company's website should help them find the most convenient location that offers the services they need.
U.S. Citizenship and Immigration Services (USCIS) doesn’t inform their users that a status tracker for their work permit is available. Applicants receive a letter notifying them that their application has been received, but it mentions nothing about the status tracker on their website. Instead
This data says that people tend to do important tasks on the bigger screen, but it doesn’t tell us why they do it. It could be that many of the important tasks are not supported on mobile devices. Or, more likely, it could be that the overall experience of doing these tasks on mobile is perceived
Mode slips happen because the system doesn’t clearly indicate its status to the user, violating the very first of the 10 usability heuristics. Mode errors have been a longstanding problem in our discipline, and, especially in complex systems, can have deadly consequences. Famously, in 1991, a
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Blockchain-Based Data Security Taking Over Key Industries
Partnerships such as the Donor Concierge collaboration are one of the first applications for blockchain as a powerful data security framework to support the important work of medicine. According to representatives, the technology will not only keep sensitive data safe, but it will also provide both
Banking is the Next Personal Assistant
Technology can be the catalyst to kick off this shift, but banking decision makers must reconstruct the roles they play if they want to bring this tech-reality to life. Instead of cold, numbers-driven institutions, consumers wish to have banks that offer friendly, knowledgable and familiar faces. A
Teenager’s UX: Designing for Teens
Teens are becoming more successful at navigating websites and finding what they need. At the time of the third study, the oldest participant was born in 2001 and the youngest was born in 2005; therefore, all participants in this study grew up with access to computers. Between all three studies
or helping users find physical locations usability
Brand Vocabulary in the Context of UX: Key Terms Defined
Typically, brands have a set of 3–7 brand attributes, which are well-defined within the context of the organization. In both the Walmart example above and the Spotify example below, the organization has taken time to provide specific definitions for what these potentially vague terms mean for
'About Us' Information on Corporate Websites - User Research Findings
Additionally, it’s important to reiterate from previous studies that most users will rarely click on obscurely named links such as Corporate Governance. People don’t understand jargon terms and struggle to decipher meaning from unclear link names. Use explicit link labels; they help all users
Progress Indicators Make a Slow System Less Insufferable
A user’s wait time begins the moment when she initiates an action, whether by tapping the screen, clicking a mouse button, pressing a key, or speaking a voice command. Immediately, the system should give some visual feedback to communicate that it has received the request. For example, a button
Top 10 Application-Design Mistakes
It’s really rare for icons to stand on their own, with most users able to understand them immediately. Even icons that might seem universal (such as the hamburger menu) are not as familiar to users as most UX practitioners would expect. It gets much worse if your application has icons that are
Best Application Designs
Unless you're IBM or Google, you'll never build a spreadsheet that rivals Excel. Furthermore, most business users already own Excel and know how to use it. Thus, instead of building spreadsheet-like features into your application, it might be better to find a smooth way to integrate with Excel
WP Engine's London Office Recognised as a Great Place to Work
In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
study helping users find physical locations they
It’s Time to Take Advantage of Amazing Web Week Savings
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence and integrations they need to drive their business forward faster. WP Engine’s combination of tech and innovation and an award-winning team of WordPress experts are
StudioPress Theme Spotlight: Daily Dish Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
Decision Frames: How Cognitive Biases Affect UX Practitioners
Framing is a well-known phenomenon in psychology. Psychologists Daniel Kahneman and Amos Tversky explored the effect of decision frames and found that the exact same information can lead to opposite conclusions, depending on the frame used to present the decision. For example, a price which is
Fight Against “Right-Rail Blindness”
Unicef.org: Important facts are sandwiched between brightly colored boxes that look like advertising. This information doesn’t have a chance of being read. It’s better to tone down the visual design to create a more balanced visual hierarchy. Also, while we support the use of the side columns
Decision Frames: How Cognitive Biases Affect UX Practitioners
Framing is a well-known phenomenon in psychology. Psychologists Daniel Kahneman and Amos Tversky explored the effect of decision frames and found that the exact same information can lead to opposite conclusions, depending on the frame used to present the decision. For example, a price which is
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
AI Learning Algorithms Find Your New Target Groups
Although the news about AI has far less impact than previously thought, AI will dramatically change marketing. A recent McKinsey study shows that regarding the various business functions in companies, there is the most significant potential of AI in marketing. It is believed that there will be
Groundbreaking Tips for Managing Big Data
Big data is the type of data that is characterized by informational and technical features. A huge and ever-growing data volume, variety of data formats and log of records nature belong to the informational aspects. Traditional solutions were no longer suitable for capturing, storing and processing
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
50 helping users find physical locations rate
How to Get into Tech Without a Tech Background
If you look at the greatest recent tech companies there are plenty of newcomers that aren’t even considered tech, let alone, high tech. Uber and Airbnb, are less about tech and more about their concept. You can run a tech company without a tech background but find the best tech you can when
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Helping Users Find Physical Locations | How Long Do Users Stay on Web Pages?
How Long Do Users Stay on Web Pages?
If the web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively
When and How to Create Customer Journey Maps
At the heart of a journey map’s narrative is what the user is doing, thinking, and feeling during the journey. These data points should be based on qualitative research, such as field studies, contextual inquiry, and diary studies. The granularity of representation can vary based on the purpose
Priming and User Interfaces
If you plan or facilitate usability studies, you probably know that a good test must not bias participants in any way. There are many opportunities for influencing people in a user study — ranging from the task wording to the facilitator’s behavior. When tasks use terms already present in the
