Horizontal Attention Leans Left

Horizontal Attention Leans Left
Horizontal Attention Leans Left

In previous research on horizontal attention, we found that, on the web, people disproportionately spend much more viewing time on the left half of the page versus on the right half. Since that article was published in 2010, the web has undergone significant changes, yet this finding holds true.

In our most recent round of eyetracking research, we gathered data from more than 120 participants completing open-ended, web-related tasks. To determine where people direct their eyes most frequently, we looked at the X & Y coordinates from over 130,000 eye fixations and counted how many of these fell in the different areas of the screen.

In our initial study, we used...


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