How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
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Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
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How Community Can Drive Commerce: A Lesson from China’s Little Redbook | Fight Against “Right-Rail Blindness”
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The British Red Cross main site (www.redcross.org.uk — top screenshot) and its training subsite (British (www.redcrossfirstaidtraining.co.uk — bottom) look very similar, use the same logo to link to each site’s respective homepage, and the same first navigational category (What We Do). Users
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I also find it strange that there is little visual integration between the video area and the interaction area. The anchors could easily point over to the other area to draw the user's attention to things to click on or surveys to answer (in a personal email, one of the anchors told me that they
