How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
Shipping costs and tax usually depend on the shipping address associated with the order, which is typically entered late in the checkout flow. Whenever possible, retailers should use their customers’ current location to estimate the delivery fees and the tax before the users have entered their
U.S. Citizenship and Immigration Service (USCIS) provide a status tracker for people applying for a green card or work permit. Following the creation of an account, applicants can log in to access the status tracker on USCIS’s website and see the status of their case. This feature is great to
One change is that it's important to use a descriptive sender name in addition to a good From email address. This is due to changing email software. Some Web-based services display only the user ID from email addresses, which is rarely helpful without a domain name. For example, in Gmail, a message
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Banking is the Next Personal Assistant
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10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
how community can drive commerce: a lesson from china’s little redbook
Typography Terms Cheat Sheet
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how community can drive commerce: a lesson from china’s little redbook
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Join WP Engine in Web Week 2018
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Killing Off the Global Navigation: One Trend to Avoid | Nielsen Norman Group
The temptation to put navigation menus into a drop-down is understandable: it allows much more flexibility to adjust categories in the future, and also means you don't have to clutter up your design with a menu bar. Plus, it’s an easy solution if you want to use the same design across multiple
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A Few Critical Steps to Take if Your Website has been Hacked
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Young and Yu realized quickly that a high churn rate plagues the digital marketing space. “A lot of clients see marketing as a one-time engagement, and they leave when their projects are over,” Young explains. To reduce that high turnover among the young people BlitzMetrics employs, the brand
how community can drive commerce: a lesson from china’s little redbook
Top 10 Latin American IoT Startups to Watch
Based in Santiago, Citysense offers a shared infrastructure platform that helps fast-growing cities improve their quality of life. The company developed a network of sensors, located across cities that use IoT technology to communicate about specific city data. Its products can show a city’s air
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How Community Can Drive Commerce: A Lesson from China’s Little Redbook | Iterative Design and Testing of Icon Usability
Iterative Design and Testing of Icon Usability
We clearly had to get rid of the human in this icon, and for the second color icon, we retained only the lightning and the cogwheels. Users still complained that the thunderbolt looked too much like lightning striking the machinery and destroying it. We finally decided to get rid of the references
Photos as Web Content
This is a good example of why it's not always good to copy the biggest sites' designs. Because Amazon hawks a monstrously wide product range, they use a standardized gallery layout that sort of works for many different category pages, without being optimized for any individual category. In
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With that said, the flat-design trend (a style of interface design that emphasizes 2-D flat illustrations and is well exemplified by iOS 7 and Windows 8) has some website designers taking the minimalist approach to the extreme. The idea behind flat design is to simplify the interface. However
