How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
A good relationship-level experience requires good interaction-level and journey-level experiences, but the whole is more than the sum of its parts. It’s not enough to have good interaction- or journey-level experiences to get a good relationship-level experience. A good relationship-level
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3 Reasons Decentralization is the Future of Currency
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AI and Blockchain Tech Are The Future of Successful Trading
But how can we be assured that the trading algorithms are accurate and will make the right call when subjected to a lot of varying data? The answer can be found in back-testing. The process involves subjecting the algorithm to historical data in order to determine how it would perform in various
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
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how community can drive commerce: a lesson from china’s little redbook
Beyond Usability: 3 User Experiences Reshaping Their Industries
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how community can drive commerce: a lesson from china’s little redbook
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
how community can drive commerce: a lesson from china’s little redbook
What Small Businesses and Entrepreneurs can Learn from the College Admission Scandal
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