How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
In UX, empathy enables us to understand not only our users’ immediate frustrations, but also their hopes, fears, abilities, limitations, reasoning, and goals. It allows us to dig deep into our understanding of the user and create solutions that will not only solve a need, but effectively improve
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Sharing Economy 2.0: Technology is Removing the Need for Single Asset Ownership
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IoT solution to supply chain management
Visibility is arguably the biggest gain that IoT provides for SCM. Companies will be ‘in the know’ of everything from the start of the product lifecycle till customer purchase. This will provide the necessary insight needed for making better business decisions. For FMCG companies, this
IoT solution to supply chain management
Currently, IoT startup space is getting to the point of being saturated with each aiming to provide solutions in niche areas. Tive, Evrythng and Discovery are few of the IoT based solution providers in the supply chain. While Tive focuses solely on providing SCM solution using a tracker and a
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Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
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Coming to Terms – Why Terms of Use are Critical for Your Company
For many software and service offerings, the information received from users (i.e., photos, written content, reviews, purchase transactions, behavioral tracking, and other data) serves as an essential element of your value proposition. But have you properly secured the right to the use of this
A 60-Second Trailer of the 60-Day Report on Cybersecurity
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15 Incredible Women in Business to Watch in 2018 and Beyond
Requist supports the women’s entrepreneurial community through the Women in Business Group she started, which earned her a bronze Stevie Award for Female Executive of the Year, as well as a nomination as one of Women Leaders in Business’s “20 Women to Watch” in 2013. She also won a Silver
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Standardizing “Tribal Knowledge”: It’s Time for Your Company to Grow Up
I’ve found that the best way to foster standardization is to create a widely accessible company knowledge base — a place to capture intellectual property, best practices, and informal “tribal knowledge” contributed by employees along the way. This kind of growing knowledge base can
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How Community Can Drive Commerce: A Lesson from China’s Little Redbook | Working Memory and External Memory
Working Memory and External Memory
But how can we know the working-memory capacity of our users? Although the working memory has limited capacity, its exact size will vary from person to person. Education and IQ are usually positively correlated with working-memory capacity, while age affects it negatively. If we target a
Customer-Service Information on Websites: The Hub-and-Spoke Model
Users had a difficult time locating information about Kohl’s price-match guarantee on Kohl’s website. Several people looked at the bottom of the page, where the site listed multiple customer-service options (such as Contact Us, Shipping, and Kohl’s Cash), but the area provided no high-level
Responsive Web Design (RWD) and User Experience
While responsive design emerged as a way to provide equal access to information regardless of device, it is also possible to hide certain items — such as background images, as in the Transport for London example above, secondary content or supplementary navigation — on smaller screens
