How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
This bar chart shows the average activity-importance rating for activities performed on a computer/laptop (red) versus on a mobile device (grey). Computer activities had an average importance rating of 4.03 out of 5, with a 95% margin of error of 0.25. Mobile activities had an average importance
Not everybody knows why they’re useful and how to reference them. It is up to you to educate your stakeholders, illustrate their effectiveness, and solidify their use on projects. Lead by example: don’t let the personas fizzle out, continue to bring them into meetings to set the stage for
New visitors often reach a website in need of introductory information. Perhaps they’ve heard about the company in passing or via an ad, and they’re there to learn the full story and get a clear understanding of its offerings, what makes it different, and why they should become customers. This
JS-Kit Score: Turn Your Site into a Localized Digg
Widget provider JS-Kit has released their latest widget this morning, Score. Score adds a thumbs up/thumbs down-style ratings widget to any page content, and then aggregates the data across the entire web site into an info box that can highlight a site’s top content. It can also integrate
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Blockchain Beyond Banking
To put it simply, blockchain technology will proliferate industries far and wide at a speed that will leave consumers and business leaders struggling to keep pace. The change in the air has potential to cannibalize existing revenue streams and create new revenue streams; companies that don’t
Browser and GUI Chrome
What do we mean when talking about the "chrome" in a user interface design? An attendee asked this question during a recent course on Visual Design for Mobile and Tablet. Whenever someone asks us a basic question, I assume that many more people want the answer as well — and thus, this article on
how community can drive commerce: a lesson from china’s little redbook
Accot-Zhai Steering Law: Implications for UI Design
In most cases, moving outside the tunnel boundaries interrupts the user action: for example, in a hierarchical dropdown menu, if the user moves the cursor outside the menu area, the menu disappears (which is a somewhat harsh penalty, if the tunnel breakage was unintentional). That is why the width
5 Steps to Creating a UX-Design Portfolio
As designers we often generate many candidate solutions for a single problem and ultimately choose only one. In this process, many great ideas are left on the cutting-room floor. As you’re writing your case studies, include candidate solutions and explain the thought process behind the designs
Beyond Usability: 3 User Experiences Reshaping Their Industries
At first, you might think that such an innovation in the field of reverse logistics should not be discussed in a UX article, but many pieces of the user experience are improved by optimizing this backend operation. A traditional UI-only solution to the problem of high demand would be to clearly
Generic Commands
Currently, the only generic Web commands that truly work are those in browsers rather than on individual sites. Examples include Back, Forward, and Print. In the latter case, it would be much more useful if the generic Print button subsumed a page's Printer-friendly version feature; clicking Print
The Distribution of Users’ Computer Skills: Worse Than You Think
For sure, anybody who works on a design project will have a more accurate and detailed mental model of the user interface than an outsider. If you target a broad consumer audience, you will also have a higher IQ than your average user, higher literacy levels, and, most likely, you’ll be younger
Service Blueprints: Definition
A service blueprint corresponds to a specific customer journey and the specific user goals associated to that journey. This journey can vary in scope. Thus, for the same service, you may have multiple blueprints if there are several different scenarios that it can accommodate. For example, with a
how community can drive commerce: a lesson from china’s little redbook
Design Guidelines for Input Steppers
These 3 mobile screenshots show 3 different approaches to numerical input. American Airlines (left) used a dropdown for selecting the number of passengers. This control required several gestures (select the field, scroll and select the number, then hit Done). Treadmill Run Tracker (center) used a
UX Guidelines for Recommended Content
Recommendation engines are now common on a variety of websites and apps, often using some kind of artificial intelligence (AI) to drive personalized choices. With increased reliance on recommendations to direct users to items relevant to them, presenting lists of recommended content clearly, in a
10 Must-Have Features for a WordPress Website in 2018 .
Kristina Romero is a digital business consultant working with small businesses and entrepreneurs to grow their presence online. She began as a website developer with her company KR Media & Designs creating websites for companies that included Coca-Cola Company, Food Network, and Hollywood
WP Engine Supports the Domain Connect Project .
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Introducing Gutenberg Optimized Themes
In addition to all of the above, the Genesis Framework will be further upgraded for Gutenberg with the release of version 2.8 in Q1 2019. 2.8 will include built-in features that allow you to easily and efficiently style and control Gutenberg blocks as well as auto-load demo content, which can arm
Why AI and Viztech hold the key to a safer internet
Just a few weeks later in September, the heads of state of the UK, France and Italy met with internet companies at the UN General Assembly in New York to discuss the issue. In a speech ahead of the meeting, UK Prime Minister Theresa May threatened the internet giants with huge fines if they could
Repositioning Your Brand Against Cybercrimes Through VPNs
Cybercrimes are not abating any time soon. Hackers who have become tech-savvier are always on the prowl launching attacks with renewed vigor. They are not leaving out anybody, individuals, governments, charity organizations, as well as big and small businesses, are all targeted. You will want to
Is more IoT driving more cyber attacks?
IoT security attacks caused because of the Internet will not only impact normal people’s life, but also produce more serious problems to large-scale enterprises. Based on the report titled Toward New Possibilities in Threat Management from Price Waterhouse Coopers in 2017, the number of cyber
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
how community can drive commerce: a lesson from china’s little redbook
For Startups, a SaaS Solution is an HR Killer App
Startups, more than any other stage of the company, rely on talented workers to build out new products and establish their markets. That makes building out a human resources (HR) department as close to a must-have as you will find for an average startup. At the same time, research reveals that as
Open Plan Offices Kill Productivity. Here’s What to Do Instead.
Researchers Ethan Bernstein and Stephen Turban summarized their findings by stating: “Consistent with the fundamental human desire for privacy and prior evidence that privacy may increase productivity, when office architecture makes everyone more observable or ‘transparent’, it can dampen
How Community Can Drive Commerce: A Lesson from China’s Little Redbook | Ad Placement for Mobile
Ad Placement for Mobile
If possible, only display ads at the real end of content rather than between paragraphs of text. Said one user during a recent usability study, “I don't like advertisements in between. It's distracting and gives me the impression that it's the end of the article.” Of course, we often don't have
The Illusion of Completeness: What It Is and How to Avoid It
The illusion of completeness can occur anywhere on the page, not just at the top (as in the example above). A break in content marked by a horizontal line that spans the width of the page can create a visual barrier and discourage people to scroll further. If users encounter these strong horizontal
Usability Testing of Advanced Homepage Concepts (by Jakob Nielsen)
Most users found it difficult to read the "Shopping Forums" text that went vertically from the bottom to the top. Several users didn't see the Sun logo at first. Most users complained about not knowing what would happen if they clicked in areas where multiple lenses were overlapping. Some users had
