How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
Another trend seen in this latest research is an increased amount of product information on product listing pages. As long as the information is well-curated and uncluttered, this trend allows users to make informed decisions about products without visiting each detail page. Especially on mobile
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Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with
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Stop Focusing on Cryptocurrencies Problems. Consider its Future.
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Image-Focused Design: Is Bigger Better?
The entire Southwest homepage is designed to focus attention on the image: the top navigation links are small and have no background color; the search function is represented with a magnifying glass icon instead of an input box, and even the Book now call to action button is an understated outline
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Introduce employees and teams by offering short, written (or video) pieces about them. For example, once a week show an employee photo with a short description (e.g., “Meet Maria Borelli, Telecom Manager, 3 years at Acme”). The picture and title already tell a little story. Then clicking the
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For the study of the developers, 15 developers from a total of seven different projects were visited and asked a number of questions using both a structured and a free-form interview. The participants were, unfortunately, selected with a bias towards developers with a higher than average interest
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A lot of user mistakes (but not slips) happen when users do not get enough help in bridging these two gulfs, and the designers’ mental model and interpretation of how the system should work does not match users’ mental models. In those situations, users either form an action plan that is
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
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Veronique James, CEO of the James Agency, an advertising, public relations, and digital marketing firm based in Scottsdale, Ariz., writes that there are things every executive can do on a granular level to ensure an upbeat environment. For example, her agency begins each week with a 15-minute
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Vital to your ongoing success, market research is an essential piece of the puzzle that can be the difference between success and bankruptcy. Market research lets you understand the most critical needs and desires of your audience so that you can write marketing material that appeals to them
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How Community Can Drive Commerce: A Lesson from China’s Little Redbook | The Roots of Minimalism in Web Design
The Roots of Minimalism in Web Design
To better grasp and apply minimalist principles, we need to understand the origins of minimalism and its fundamental characteristics. We explore these topics in a series of two articles: In this first article we define minimalism and look at its history; in a second article we analyze in depth the
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Filling up a cup with soda is an activity that usually takes less than 10 seconds. With these fancy machines, some people need more than a minute to complete this simple task. New customers struggle to figure out an unfamiliar touch interface consisting of multiple menu levels. And some end up
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Some users liked the man holding up a computer because "it says strength and power - I can do it for you." However, the icon was very busy with the large number of computers behind the person (of course, we hope to sell that much, but even so, icons should be simple!). Nobody liked the guru and
