How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
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how community can drive commerce: a lesson from china’s little redbook
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how community can drive commerce: a lesson from china’s little redbook
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how community can drive commerce: a lesson from china’s little redbook
A 60-Second Trailer of the 60-Day Report on Cybersecurity
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How Community Can Drive Commerce: A Lesson from China’s Little Redbook | Banner Blindness: The Original Eyetracking Research, 10-year research overview
Banner Blindness: The Original Eyetracking Research, 10-year research overview
As the replay shows, the user did fixate once within the ad, but at that moment, the ad is obscured by a pull-down menu. In reality, the user couldn't see the message; the fixation was clearly a mistake that occurred while she was trying to reacquire the menu after briefly looking away from the
The Anatomy of a List Entry
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Centered Logos Hurt Website Navigation
Based on these observations, it’s clear that left-aligned logos are better than centered logos for supporting user navigation to the homepage. Note that the left-logo sites in this study still caused some homepage-navigation errors (although far fewer than the centered-logo sites). This is
