How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
Pagination is a necessary evil when you have too many items to easily show them all on one screen. Linear content flows — such as articles like this — should almost never be broken up into multiple screens. It’s better to show the full article on one long screen than to inflict the pain of
Most users, however, will not bother to look around — they will simply make assumptions. They will say – “Well, phone number – they don’t really need my phone number, do they? Maybe I’ll leave this blank”. And even if they don’t leave it blank, having to pause to decide whether a
On JustFab, one user completed all the questions in the style quiz, reaching the final screen which asked her to input her email and a password. At this point she declared defeat: “Now I still have to sign up. So at this point, I’d be like ‘I’m out’ because I don’t really know what
Sharing Economy 2.0: Technology is Removing the Need for Single Asset Ownership
It has not always been easy to implement payments on small scale items where transactions costs represent a much higher percentage of the asset you’re paying for. The introduction of bitcoin as the first application of blockchain showed a new possibility for micro payments. Previously these had
Can Blockchain and Cryptocurrencies Alone Save $2 Trillion in Preventing Cybercrime?
It’s through smart contracts that transactions can be made whilst their details can be kept both transparent and secure. Writing about their new smart contracts-based Ethereum trading platform, Confideal stated: “To put it simply, code is not law, but smart contracts created on a platform
How Blockchain Can Solve Major Problems for Gig Economy Freelancers
In addition to better (and faster) payments, cryptocurrency is also much more secure. Identity verification is done through consensus and community trust, which makes identity theft technically impossible. All information is stored and encrypted in the blockchain in an unalterable format, which
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
One big problem with failing to define your users occurs when you evaluate the design. If you plan a research study with no restrictions on who can participate, you could easily end up with all your participants being quite similar to each other. This is no problem if your system is only intended
how community can drive commerce: a lesson from china’s little redbook
The Four Dimensions of Tone of Voice
A quick Google search for “tone-of-voice words” will surface lists of hundreds of words used to describe literary tones. (Most of them come from websites for undergraduate English courses). You’ll quickly notice that most of those words have very specific meanings and connotations (e.g
What B2B Designers Can Learn from B2C About Building Trust
Even if a site makes the purchasing process extremely easy, the buyers are often getting more than just a product — they are getting additional value such as services, maintenance, and support. These aspects make the decision complex, even in the best-case scenario. The complexity of the decision
The Anti-Mac User Interface (Don Gentner and Jakob Nielsen)
Much of this information does not require natural language understanding. We already have techniques in full-text search systems that could be used to automatically extract this information from the document. As we move to text systems with tags based on meaning rather than a WYSIWYG system, much
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As personalization has become increasingly possible on intranets throughout the years, we’ve seen an increase in the number of sites that provide an “out” to personalization, often for troubleshooting purposes. One concern with personalization is that it results in an experience that differs
Designing Effective Infographics
Consider the needs of the piece you are creating before adding interactive elements. What aspects of the data will users be interested in? If you simply want to make a point, then a static visualization supporting it may be enough. If you’d like your users to manipulate and get a deep
StudioPress Theme Spotlight: New Breakthrough Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re extra excited to bring you this new StudioPress Theme: Breakthrough Pro, which is the first new theme to be launched since our acquisition of StudioPress in June. Breakthrough Pro
how community can drive commerce: a lesson from china’s little redbook
WP Engine Recognized For Excellence at The Stevie Awards
Created in 2002, The Stevie Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. Gold, Silver and Bronze Stevies are awarded during The Annual International Business Awards, an international
Naughty or Nice: Check Your Ecommerce Site Twice! .
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
A Model for Conducting UX Workshops and Exercises
Your goal is to remain out of focus as the activity goes on, unless you were assigned a specific role during the activity. If something goes wrong (for example, participants appear lost or do not obey the rules of the activity), you may step in to review the information from the explanation phase
UX Expert Reviews
An expert review works well as part of the planning process for an upcoming usability study on that design. Evaluating the design, especially if it reflects a completely new strategy for your user experience, can identify areas of concern to focus on in the study and also catch “obvious” issues
Hamburger Menus and Hidden Navigation Hurt UX Metrics
We ran a mixed-effects logistic regression and found that these differences were statistically significant. This result is not surprising: when (all or some of) the navigation options are visible, they are more salient to users. If nothing else, the screen footprint of visible or combo navigation
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
How to Create an Effective Cybersecurity Routine
Microsoft and Apple discover holes in their systems on a rolling basis and create patches and upgrades to ensure you are safe online. They kind of have an impossible job because they have to continually evolve to keep pace with the changing face of cyber-attacks. But they also have to try and
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
how community can drive commerce: a lesson from china’s little redbook
How to File an International Trademark When You’re Ready to Take Your Business Global
When dealing with trademark registrations, time is of the essence. Typically, many civil law jurisdictions rely on a first to file system to give priority to a trademark holder. This can happen because unlike the common law trademark system in the USA, where trademark rights accrue through use in
Why Blockchain and Remanufacturing are a Perfect Match
Remanufactured items could also be tagged with Radio Frequency Identification (RFID) to track where parts are, their quality, and their shelf life. Newly added elements could also go through some form of quality assurance system to ensure that counterfeit parts do not enter into the blockchain. Any
How Community Can Drive Commerce: A Lesson from China’s Little Redbook | Progress Indicators Make a Slow System Less Insufferable
Progress Indicators Make a Slow System Less Insufferable
Percent-done progress indicators are the most informative type of wait-animation feedback. They show the current progress, how much has already been accomplished, and how much is left. They convey important information about (approximately) how long the wait time is. This information gives users
Zigzag Image–Text Layouts Make Scanning Less Efficient
Both the 34-participant heatmap for the zigzag version (left) and the 32-participant heatmap for its aligned variation (right) showed that people spent relatively little time on the information-poor images of HelloFresh.com. (Heatmaps are quantitative visualizations that aggregate the number and
Website Forms Usability: Top 10 Recommendations
TSA’s web form includes a Clear Form button, which violates usability guidelines dating back more than 15 years. To add insult to injury, the Clear Form button is positioned closer to the input fields than the Preview button, thus making it even more likely that people will hit it by mistake (and
