How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
Hallmark mobile site: Options to either ship each item to an address or to pick up in store for free, along with a link labeled Find a store, were displayed for each product shown in the shopping cart. This design made the feature discoverable. Listing the option for each item meant that users
While most usability studies should rely more on behavior, methods that use self-reported information can still be quite useful to designers. For example, card sorting provides insights about users' mental model of an information space, and can help determine the best information architecture
Most of the methods in the chart can move along one or more dimensions, and some do so even in the same study, usually to satisfy multiple goals. For example, field studies can focus on what people say (ethnographic interviews) or what they do (extended observations); desirability studies and card
Blockchain Supercharged with AI: The Next Revolution
Artificially intelligent systems could help bring down this cumbersome process by reducing the computing power needed to confirm these transactions. As the Hashing algorithms used to confirm transactions on a blockchain network often uses a “brute force” approach. An AI system could
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
The Blockchain Talent Shortage May Be Nearing Its End
The blockchain offers a number of advantages over similar technologies—namely, it’s fast, it’s cheap, and it’s decentralized. The problem is, it can’t have all three of these qualities at once. For example, if you want a fast and decentralized platform, it’s not going to be cheap to
Cognitive Maps, Mind Maps, and Concept Maps: Definitions
When it comes to representing physical space, there are many types of possible maps: topographic maps, geologic maps, pedestrian maps, street maps, and so on. They are all flat representations of the surface of the earth, but highlight different properties of this surface. Cartographers apply
how community can drive commerce: a lesson from china’s little redbook
Vanity Metrics: Add Context to Add Meaning
A cumulative curve such as the number of app downloads (red) will always increase, regardless of any other factors. In contrast, a graph capturing a ratio, like that between the number of new active users and the number of downloads within a week (blue) is a much more meaningful measure, as it
Empathy Mapping: The First Step in Design Thinking
Aggregated empathy maps represent a user segment, rather than one particular user. They are usually created by combining multiple individual empathy maps from users who exhibit similar behaviors and can be grouped into one segment. The aggregated empathy map synthesizes themes seen throughout that
Defeated By a Dialog Box
The lesson from this case study is not how to design a better "Save As" dialog. Depending on the circumstances, you could use any of the four designs I listed, or perhaps even design a fifth that works better for your particular type of data. It's easy enough to find out what's best for your users
Best Application Designs
For example, VitreaTeach both offers special access to cases from the user's own hospital and knows something about anatomy and pathology. Interestingly, one of the things that make the design cleaner than other medical systems is the simple tagging that provides much of the taxonomy support for
Wizards: Definition and Design Recommendations
A classic dilemma in user interface design is whether to allocate control to the user or to the computer. Usually, people feel better when they are in control, but having too much freedom might get the user into trouble and will often cause them to waste time. Wizards allow the computer to control
StudioPress Theme Spotlight: Daily Dish Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
how community can drive commerce: a lesson from china’s little redbook
WP Engine Launches World's First Global Edge Security For WordPress with Cloudflare
Created by the leading brands in WordPress digital experiences and cloud security, WP Engine’s Global Edge Security is a cloud-first, high performance, advanced security solution built on Cloudflare’s intelligent network, providing the best security protection against top Open Web Application
A First Look at WordCamp US .
People of all skill levels are welcome to join in contribution to WCUS 2018 Contributor Day. The event will be held Sunday, December 9th at the Music City Center in Exhibit Hall B. Teams include Accessibility, Community, Core. Design, Documentation, Gutenberg, Hosting, Marketing, Meta, Mobile
Contextual Menus: Delivering Relevant Tools for Tasks
Submenus triggered from contextual menus can easily disappear if the cursor moves away from the primary list item or if the user accidentally clicks outside of the contextual menu. If a submenu is needed, make sure that none of its options open yet another level of submenus and don’t overload it
Why Personas Fail
Personas do work — or, more accurately, they often work. But humans have a great ability to generalize from a single observation, so it’s understandable that somebody could sour on personas (or any UX technique) if her one experience was a bad one. You can appeal to the logical side of most
User Intent Affects Filter Design
On the other hand, scrolling to the top of the page has some benefits as well. First, the best results will appear at the top of the list: if relevance or popularity declines dramatically with results lower down on the page, then users will see the best options sooner if they are taken to the top
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
4 Things Spotify Can Teach You About Data Sharing
After Facebook’s Cambridge Analytica scandal broke this past May, the social network announced it would roll out a suite of new privacy tools. But while Facebook did debut a feature that allows users to access and download their data, it’s months behind on a “Clear History” tool. “That
What Does Your Credit Card Company Know About You?
Your credit card provider is also likely paying attention to your daily, weekly, and monthly habits. For example, it probably knows about your weekly trips to the grocery store and that you regularly go to the gym. These data are important for two big reasons. First, it gives them the chance to
How Minnesota Became the Land of 10,000 Startups
Don Ball, Co-Founder and Chief Social Officer at Fueled Collective, has experienced Minnesota’s growth firsthand and has a finger on the pulse of what might be the clearest sign of Minnesota’s entrepreneurial prowess: “Since 2010, we’ve been practically the only coworking game in town
how community can drive commerce: a lesson from china’s little redbook
Enterprises and AI Need to Connect Better – Here’s Why
Before the large-scale adoption of AI came into play, there was much speculation over the way it could potentially disrupt numerous industries. Many were concerned it would replace humans and somehow take over the world. To the contrary, AI serves as a counterpart to humans by increasing efficiency
The Modern Shape and Trends of Employee Culture
Sweetgreen, a fast-casual restaurant chain, ensures its culture is a strong one through such initiatives as its family fund, under which voluntary paycheck donations are used to help out employees in times of need. The fund came into play when someone needed temporary housing following a fire, and
How Community Can Drive Commerce: A Lesson from China’s Little Redbook | Responsive Web Design (RWD) and User Experience
Responsive Web Design (RWD) and User Experience
Responsive design is a tool, not a cure-all. While using responsive design has many perks when designing across devices, using the technique does not ensure a usable experience (just as using a gourmet recipe does not ensure the creation of a magnificent meal.) Teams must focus on the details of
Change vs. Stability in Web Usability Guidelines
Take, for example, the guideline to avoid splash screens. The best-selling Web design book in the 1990s strongly advocated splash screens, which is why I had to campaign so strongly against them in 1999. I don't bother mentioning splash screens in my current courses, however, because no decent
Back-to-Top Button Design Guidelines
The popularity of responsive web design has led to a proliferation of single-column, long-page designs both on mobile and desktop. A consequence of these designs has been the Back to Top button, which is a shortcut that allows users to quickly navigate to the top of the page. When users get at the
