How Community Can Drive Commerce: A Lesson from China’s Little Redbook
How Community Can Drive Commerce A Lesson from Chinas Little Redbook
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
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Xiaohongshu (小红书 — Little Redbook in English, but not related to the U.S. Redbook magazine) is a popular Chinese social-ecommerce mobile application which was launched in 2013 and, according to China Daily, is now valued at more than $3 billion. It targets 18–35-year-old women interested in luxury fashion and beauty products. Redbook allows users to browse, buy, and review products, share shopping experiences, as well as discover and purchase products shared by the community from overseas.
Users of the app can contribute to the community by posting detailed product reviews or product-based lifestyle and fashion tips using photos, video, and text. Posts about a particular item often contain tags with...
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how community can drive commerce: a lesson from china’s little redbook
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how community can drive commerce: a lesson from china’s little redbook
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There’re so many examples that you’ll come across online of companies having to report huge data thefts years afterward. The issue isn’t so much that they tried to withhold the information from going public. It’s that it took them that long to realize an attack had even taken place. Malware
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how community can drive commerce: a lesson from china’s little redbook
A 60-Second Trailer of the 60-Day Report on Cybersecurity
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How Community Can Drive Commerce: A Lesson from China’s Little Redbook | Top 10 Web Design Mistakes of 2002
Top 10 Web Design Mistakes of 2002
Links that don't behave as expected undermine users' understanding of their own system. A link should be a simple hypertext reference that replaces the current page with new content. Users hate unwarranted pop-up windows. When they want the destination to appear in a new page, they can use their
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