How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
How to Display Taxes Fees and Shipping Charges on Ecommerce Sites
How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
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Price is a major factor for any purchasing decision. Especially when shopping online, additional fees and delivery charges become an important consideration for buyers. In our research for the fourth edition of the Ecommerce User Experience report series, shoppers strongly disliked unexpected cost increases during the course of their transactions. The surprise of added fees or unexpectedly high delivery rates at the end of the checkout process was often unpleasant enough that users would leave a site altogether. Such additions made users think the site was trying to trick them and derailed purchases.
Although shoppers are aware that some additional costs can be disclosed only at the end of the...
Having a full shopping cart would hardly have been necessary as a usability guideline in the old days where everybody did so, but today we need to tell designers to do so. Some sites only allow users to view the shopping cart in a minicart view that appears as an overlay or as part of the checkout
Interactive filtering is usually associated with facets: as soon as users have selected a new possible facet, the results are displayed along with the set of new applicable facets (e.g., once the user has selected Refrigerators, new range-specific facets such as Freezer volume will be displayed
Chewy.com displayed a message to users in the shopping cart, letting them know how much more they needed to add in order to qualify for free shipping. It also provided product recommendations to help them reach the minimum spend. One user remarked, “It's nice that it tells you that you’re close
10 Things Teaching Us About Running Successful Crowdfunding Campaigns
Around 40% of a public company’s market performance can be attributed to non-financial factors associated with its corporate reputation. These can also be individualistic properties according to analysis. “A corporate reputation is the overall estimation in which an organization is held by
Stop Focusing on Cryptocurrencies Problems. Consider its Future.
Some lawmakers have already begun the process. U.S. Reps. Warren Davidson of Ohio and Darren Soto of Florida introduced the bipartisan Token Taxonomy Act late last year. This Token Taxonomy Act operates to clarify crypto’s exemption from securities laws after it forms a functioning network. The
4 Ways to Enter the Blockchain Industry
The Internet combined with the decentralized framework of Blockchain now allows anyone in the world to start a business. Anyone — anywhere — will be able to execute transactions securely. Before the Internet, this kind of powerful encryption was inaccessible to many small business
Sympathy vs. Empathy in UX
If you’ve been with your team for a while, you may have a good idea of the types of erroneous assumptions it tends to make. Create specific guidelines that can act as a check point against your team’s bad habits, especially when it comes to empathy. For example, if your team is prone to not
how to display taxes, fees, and shipping charges on ecommerce sites
The Four Dimensions of Tone of Voice
We wanted to make sure changes in the 4 tone-of-voice dimensions would be noticeable to our users, and not just theoretical concepts. In preparation for an upcoming study, we used these 4 dimensions to create paired tone-of-voice samples for made-up websites from 4 industries (2 samples per
Beyond Usability: 3 User Experiences Reshaping Their Industries
Unless you have an unlimited clothes budget, it’s unrealistic (and wasteful) to wear a new outfit for every single occasion, yet social media pressures us into it. Rent a Runway solves this tension elegantly by recycling (expensive) clothes across a large set of women. It’s an example of the
Customization vs. Personalization in the User Experience
Designers often have many good ideas for things that can be provided to users, from ideation, feature requests, and other sources. It’s tempting to throw all these options into the system and rely on customization or personalization for pruning the screens into a manageable level of complexity
Overloaded vs. Generic Commands
For mobile apps, it's usually a good idea to have an "application home" that users can return to as a safe base after exploring the apps various areas. This is particularly important for content-rich apps, such as magazines or newspapers. Used this way, the "home" button serves as a generic
Date-Input Form Fields: UX Design Guidelines
Date-input patterns are not created equal. Implement design patterns that are appropriate for your context. When designing date-entry fields support text input and consider whether or not you have an international audience. Avoid designs that are ambiguous because they can cause people to become
Which UX Deliverables Are Most Commonly Created and Shared?
Figure 6. This diagram shows the five most effective types of deliverables for each of the three audience types. Intersections of different circles represent deliverables considered appropriate for multiple audiences. Only one type of deliverable was considered equally effective with all three
how to display taxes, fees, and shipping charges on ecommerce sites
iOS Design Rules to Break
Like many icons for mobile devices, the move icon does not clearly reveal what it does. By looking at it you probably will not recognize that this icon will move an item in a list. The 3 horizontal lines used for the Move icon may represent a list, or maybe, as one reader pointed out, "ridges
Service Design 101
Why do we need to care about service design and the “experience of the employee” as UX Designers? An organization’s backstage processes (how we do things internally) have as much, if not more, impact on the overall user experience as the visible points of interaction that users encounter. If
WP Engine Culture Recognized at Greater Austin Business Awards
The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for
Hackathon 2019 Goes Boldly Where No Engineers Have Gone Before
Additionally, two unique awards are also handed out. For this hackathon, they were Customer Inspired, which recognized a project that has real potential to impact our customers in a positive way and was decided on by WP Engine’s Chief Customer Officer, Tina Dobie; and Warp Speed, a Star
Fortune Names WP Engine a Best Place to Work in 2018 .
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
29% of Internet Users Have Bought Things From Spam Email?? Say It Aint So!
The announcement of the study concludes with these funny lines, from Anstis again: “The other way to look at this situation is from a spammer’s perspective. There are approximately 250 million people out there who are interested in these kinds of products and have made purchases from
2 Billion Downloads Later, Apple’s App Store is Still Going Strong
The App Store is obviously one of Apple’s most important assets in the mobile market. While Microsoft’s Zune HD, for example, is getting a lot of favorable reviews, the absence of an application ecosystem makes it a far less compelling product than Apple’s more expensive iPod
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
how to display taxes, fees, and shipping charges on ecommerce sites
Why the Gig Economy is Coming for Architects, Engineers
There are plenty of macro and micro trends which impact upon whether companies are building at any given time. This means that flexible companies with an on-demand workforce are better placed to match the workflow of any given moment. In busy periods, the company may be shorthanded and require
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites | Simplicity Wins over Abundance of Choice
Simplicity Wins over Abundance of Choice
Adding marginally useful features to a product can result in overly complicated rather than desirable interfaces. The paradox is that consumers are attracted to a large number of choices and may consider a product more appealing if it has many capabilities, but when it comes to making decisions and
Are Chinese Websites Too Complex?
The sessions were conducted with the think-aloud method, with each user asked to complete two tasks on 8 websites from a list of 14 websites chosen to span a range of design complexity from simple, one-column responsive patterns to busy, high-density portal-like ones. The Chinese users verbalized
Why Frames Suck (Most of the Time)
The main issue in using frames is to ensure that URLs keep working. To do so, all hypertext links must have a TARGET="_top" attribute in their anchor tag (e.g., <A HREF=foo.html TARGET="_top"> ). Adding the _top makes the browser clear out all the frames and replace the entire window with a
