How to Recover Abandoned Shopping Carts for WooCommerce Stores
How to Recover Abandoned Shopping Carts for WooCommerce Stores
How to Recover Abandoned Shopping Carts for WooCommerce Stores
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Imagine this: You’ve spent months getting your new eCommerce shop up and running. You set up WooCommerce, installed a bunch of plugins, found a perfect theme, dotted all your i’s and crossed all your t’s on tax compliance, logistics, and customer service. You roll out your beautiful new shop, and your marketing plan is working as expected, sending a flood of traffic to your store. Visitors are even adding items to their carts, too, but then, disaster: two-thirds of those shoppers never actually complete checkout. That can’t be right, can it?
You’ve just run into one of the most common and frustrating issues facing every online retailer: abandoned shopping carts ...
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
After a day of distribution, only a handful of customers took the challenge despite the fact that they were only being asked to walk a fraction of the distance a Somali child walks every day. After quenching their thirst with the water, the salesman asked them to check the ingredients on the label
Surprisingly, my favorite session of the weekend came from Joe A Simpson Jr who brought a refreshing perspective to why accessibility is important. Imagine a colorblind person watching a football game in which team uniforms were all solid colors. Through a color simulator, we couldn’t tell the
Shaping Healthcare Ecosystem with Blockchain
To overcome the shortcomings, blockchain technology facilitates interoperability by sharing the data of different physicians. It has the power to connect all the fragmented systems to generate quick and better results similar to a distributed network of systems. For instance, patients with similar
Moving Towards web3.0 Using Blockchain as Core Tech
The invention of Bitcoin and blockchain technology sets the foundations for the next generations of web applications. The applications which will run on peer to peer network model with existing networking and routing protocols. The applications where centralized Servers would be obsolete and data
AI and Blockchain Tech Are The Future of Successful Trading
In the past five years, the global financial industry has experienced major disruptions thanks to innovative technologies in AI, Machine Learning, and Blockchain. The rate at which supercomputers are taking over the financial sector is leaving no doubt that the future of finance will largely depend
When to Use Which User-Experience Research Methods
While most usability studies should rely more on behavior, methods that use self-reported information can still be quite useful to designers. For example, card sorting provides insights about users' mental model of an information space, and can help determine the best information architecture
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How to use Screening Questions to Select the Right Participants for User Research
If there are specific categories of people you need to exclude from the study, an open-ended question will be better than a multiple-choice one with answers that list the excluded categories. For example, unless your design is for expert users, it’s best to exclude those whose job relates to the
Applying Discounts and Promotions on Ecommerce Websites
Allow users to interact with discount advertisements to have them automatically applied to their cart. Several users in our studies clicked on banners for discounts, attempting to apply the code to their orders (often unsuccessfully). For example, the shopping cart on Famous Footwear showed a
Progress Indicators Make a Slow System Less Insufferable
Provide a general time estimate. (Don’t try to be exact, as it will inevitably be inaccurate at some point and the site’s credibility will suffer.) A simple, “This might take at least a minute” or “About 3 minutes remaining” can be enough to inform the user and encourage them to wait it
Mobile: Native Apps, Web Apps, and Hybrid Apps
These are all features that are available in HTML5. Also available are the GPS, the tap-to-call feature, and, there is talk about a camera API, although I haven’t seen any web app (or web page) that takes advantage of it so far. There are, however, native features that remain inaccessible (at
Progress Indicators Make a Slow System Less Insufferable
Jokes and complaints about tacky hold music aside, the truth is that, because of the multiple instances of feedback, I was much more at ease while waiting to connect to the DMV. And ultimately, I was impressed with their service. These few design improvements to their on-hold system must have been
The New Ecommerce User Experience: Changes in Users’ Expectations
In the past, ordering online often meant waiting for days or even weeks for the product to be delivered. Not anymore. Amazon has offered quick 2-day shipping for several years, and more recently it started offering same-day delivery, that, in many locations, can be customized by shoppers down to
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4 Noteworthy Intranet Design Trends in 2019
In one example, the Flight Centre, a large travel company specializing in vacations, tours, and corporate travel, tracked and communicated on its intranet all events that could cause — or have already caused — travel interruptions. Travel interruptions are the enemy to travel agents, but armed
Celebrating Holidays and Special Occasions on Websites
Websites can also observe special occasions beyond traditional religious and national holidays. Sites can celebrate simple seasonal themes, like "summer" or "winter," for example, along with events such as major sporting competitions. Such events need not be directly related to your site's purpose
UX Stories Communicate Designs
Use cases, scenarios, and storyboards focus on developing the correct sequence of actions to capture an activity, usually in order to outline requirements. Their primary purpose is to describe. More often, these focus on the technology, not on the user. Use cases, scenarios, and storyboards often
Breaking Web Design Conventions = Breaking the User Experience
Instead of the traditional global navigation bar with several categories, the Bucknell site has an extremely narrow and deep hierarchy, with just 2 menu items: Start Exploring, (which has a drop-down for audience-based navigation) and The Everything Directory (which leads to an A-Z index). On
Fight Against “Right-Rail Blindness”
Banner blindness has expanded beyond the deliberate act of not looking at banners to encompass avoidance of anything that usually signals irrelevant information or advertisements. People disregard colorful boxes in the margin of the page because such graphical treatments are commonly applied to
Nearshoring Basics for Software Development
Create and maintain standards: Workstyles can be different from country to country, and to make sure that those differences in culture don’t affect your work, it’s important to maintain and document certain standards. One example is sexual harassment. Certain countries may have more lax
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Security Teams Need to Be Prepared With an Incident Response Plan
Europe’s GDPR legislation has a section attempting to provide some standardization for incident response, but those guidelines only provide a starting point for organization-specific plans. CISOs and their teams face too many variable questions to depend on cut-and-paste plans. If the company
Business Loan vs Equity Financing: How to Fund Your Startup
On the other hand, the investors don’t simply walk away from your business after offering the capital. In fact, in most cases, the investors have an active role in mentoring you through building your business. They become part owners of your business and will subsequently have a word in how you
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Blockchain Success Stories Show Valuable Opportunities
One of the most successful applications of blockchain technology to date has managed to fly almost entirely under the radar, owing to its nuts-and-bolts purpose and decidedly un-sexy industry: logistics. The platform, known as TradeLens, is a joint venture between tech giant IBM and global shipping
Meet Meural, Fine Art on My Walls at Home
If you were unlucky, you were also terrorized by these frames in the parents room, family room and the pool-table room. It would be very difficult to study and graph the ptsd these little gems may have caused through the years. With the beautiful Meural — you are welcome to help your children
How to Recover Abandoned Shopping Carts for WooCommerce Stores | User Skills Improving, But Only Slightly
User Skills Improving, But Only Slightly
We can't directly assess whether our study participants are idiots, since we don't subject them to an IQ test. But participants' comments during all of our studies these past 14 years indicate that we've mainly had plenty smart test users. Unless a specific study calls for participants with a
Marginalia of Web Design
It is quite common to use thumbnail versions to represent images that are too large to be downloaded without a specific user request. Thumbnails are smaller, meaning that more can fit on a page and that download times are minimized. Unfortunately, the two most common ways of reducing images
Working Memory and External Memory
It’s easy to say: “limit the working-memory burden”, but certain tasks are naturally more complex than others. How can we help users get around their working-memory limitations? In our original addition example, we cannot change the task; addition is what it is. But we can make it easier —
