ImageFocused Design Is Bigger Better

Image-Focused Design: Is Bigger Better?
Image-Focused Design: Is Bigger Better?

As the saying goes, a picture is worth a thousand words. We are visual creatures, and images can be a powerful way to capture users’ attention and communicate your message. As networks and devices become more capable of displaying large images, more and more websites incorporate huge, eye-catching images. Often they can’t decide on just one image, so choose instead to display several images in a carousel.

The new Southwest Airlines homepage exemplifies this trend: the focal point of the page is a beautiful landscape scene of rolling hills with fall foliage, which makes up the entire page background.

The redesigned Southwest Airlines homepage features a huge image as the...






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Image-Focused Design: Is Bigger Better? | Changes in Web Usability Since 1994

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