Infinite Scrolling is Not for Every Website

Infinite Scrolling is Not for Every Website

If you’re thinking about infinite scrolling for your site, stop and consider whether this feature does more harm than good for your situation. Infinite scrolling is a web-design technique that loads content continuously as the user scrolls down the page, eliminating the need for pagination.

The success of infinite scrolling on social media sites such as Twitter have made this technique popular, but that doesn’t mean you should do it too. Continuous scrolling is advantageous for content that streams constantly and has a relatively flat structure, where each unit of content belongs at the same level of hierarchy and has similar chances of being interesting to users.

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Infinite Scrolling is Not for Every Website | Mastery, Mystery, and Misery: The Ideologies of Web Design

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