One of the first things they teach you in sales training is to ask for the order. Don’t just chummy it up with prospective customers — explicitly ask them to buy your product.
Many websites forget this step.
Numerous companies are now producing informative websites that are rich in content and thin in commercial messages. This is good, because users are more interested in facts than hype. Unfortunately, many of these sites are so focused on providing information that they lose the sale.
Where’s the Product?
In one recent study, users were searching the Procter & Gamble website looking for food products for a new kitten. Although one user succeeded...