Instilling Confidence in Online Shoppers I Bought a Sofa Online and Good UX Sealed the Deal

Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal
Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal

At the dawn of the ecommerce era, it was often said that people would never buy big-ticket items online. Nor would they buy high-touch items only on the basis of a website description. Wrong and wrong: sites that follow the basic UX guidelines for ecommerce design have long disproven both claims. But there’s still far to go from a basic user experience to one that truly anticipates users’ questions at each step of the shopping process. Supporting users and making them feel safe in their choices can vastly increase the conversion rates for complex purchases and other big decisions that a website would like users to make. Here’s an example.

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