The End of the App Store? Study Finds Clear Benefits To Using AMP and PWA, Including Faster Deployment and 50 Percent Lower Total Cost of Ownership Over Native Apps
AUSTIN, Texas — Oct. 9, 2018 – A new international study commissioned by WP Engine and conducted by Vanson Bourne explores the motives and mobile solutions that enterprise organizations are using today to connect with today’s increasingly mobile-first consumer.
The survey of IT and marketing decision-makers found:
- Less than a third of enterprises would rate their digital experience as superior
- Enterprises aren’t investing enough in their mobile strategies despite growing mobile traffic
- Newer mobile solutions, such as Accelerated Mobile Pages (AMP)...