International Study by WP Engine Reveals Enterprise Investment Lags Today’s Mobile-First Consumer
International Study by WP Engine Reveals Enterprise Investment Lags Today8217s MobileFirst Consumer
International Study by WP Engine Reveals Enterprise Investment Lags Today’s Mobile-First Consumer
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The End of the App Store? Study Finds Clear Benefits To Using AMP and PWA, Including Faster Deployment and 50 Percent Lower Total Cost of Ownership Over Native Apps
AUSTIN, Texas — Oct. 9, 2018 – A new international study commissioned by WP Engine and conducted by Vanson Bourne explores the motives and mobile solutions that enterprise organizations are using today to connect with today’s increasingly mobile-first consumer.
The survey of IT and marketing decision-makers found:
Less than a third of enterprises would rate their digital experience as superior
Enterprises aren’t investing enough in their mobile strategies despite growing mobile traffic
Newer mobile solutions, such as Accelerated Mobile Pages (AMP)...
In addition to the work we’re doing with new Genesis themes, we’re also creating ways to make content blocks more efficient, performant, and portable across child themes as part of the core Genesis framework. Part of this effort includes looking at how to leverage the block options that
Next, in a series of lightning talks, Steven Moy, Chief Technology Officer at R/GA (US), showcased real-life use cases of world-class digital marketing and communicating a way that is culturally relevant. In one example, Moy referenced the branding of A/R Jordans. To remind the young
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
Is the Blockchain Role in Advertising Too Overrated?
Blockchain holds great potential for digital advertising since it solves fundamental issues of trust, eliminates ad fraud, and makes advertiser-publisher relationships more transparent. We are standing on a threshold of mass introduction of blockchain-based ad solutions into real businesses. When
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Transparency In The Cryptocurrency Ecosystem with James Giancotti
For any entrepreneurs looking to start crypto or blockchain projects, Giancotti gives his advice which is to focus on solving a problem and building something people want, not making money. Blockchain project should be built with the startup mentality: build a great product, form a company around
Accot-Zhai Steering Law: Implications for UI Design
When designing other UI elements that involve path-steering tasks, such as sliders, scrollbars, and video playback heads, remember that users will have a hard time achieving precision with such controls. Therefore, for precise tasks, supplement these UI elements with other secondary controls that
international study by wp engine reveals enterprise investment lags today's mobile-first consumer
Beyond Usability: 3 User Experiences Reshaping Their Industries
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
Centered Logos Hurt Website Navigation
Based on these observations, it’s clear that left-aligned logos are better than centered logos for supporting user navigation to the homepage. Note that the left-logo sites in this study still caused some homepage-navigation errors (although far fewer than the centered-logo sites). This is
Designing Effective Infographics
Tufte advocates for a minimalistic presentation of charts that directs viewers to the information presented rather than to the designer’s artistic additions. His approach removes all decoration — a chart with a perfect data–ink ratio not only omits illustrations but also removes items such as
Apps Within Apps: UX Lessons from WeChat Mini Programs
WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. A product update at the end of
10 Best Application UIs
But Xero might be a more interesting example, simply because it targets the traditionally dry domain of accounting. One of its main features lets users automatically reconcile bookkeeping entries with bank account transactions. As a match is made, the 2 matching entries are removed from the list of
Why People Shop on the Web
American e-commerce strategists should not use this survey as an excuse to rest on their laurels, however. Europe will improve and become more of a competitor in the future. Also, Denmark is somewhat atypical in several ways: it is a very small country with a particularly well-educated population
international study by wp engine reveals enterprise investment lags today's mobile-first consumer
Cancel vs Close: Design to Distinguish the Difference
Note that saving intermediate work or maintaining an ongoing process before closing is proactive, but sometimes can be contrary to the user’s intention: If users intend to cancel their selections by clicking the X button, auto applying those selections could be confusing and frustrating. This is
The Mobile Checkout Experience
Recognizable third-party checkout options such as Paypal or Apple Pay can be helpful, but too many options can cause choice overload. For each payment option offered, make the distinction between each one clear. The most common checkout process should be the most prominent on the page, or listed
UX Research Cheat Sheet
When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating
5 Steps to Service Blueprinting
Add the process that employees rely on to effectively interact with the customer. These processes are the activities involving all employees within the company, including those who don’t typically interact directly with customers. These support processes need to happen in order to deliver the
5 Strategies for Presenting UX Remotely
However, presenting in person isn’t always an option. 80% of corporate presentations are being delivered remotely. In these cases, making a virtual connection with your audience is key, especially when presenting UX designs. The most articulate person always wins; the more successfully we
Discovering the threats below the surface on the Dark Web
One interesting case of picking up chatter in Dark Web chat rooms that produced surprising results was discussed in a 2012 study by the cyber security company Imperva. In their report detailing the most popular topics of conversation in Dark Web forums, they noted that SQL injection (SQLi) and DDoS
The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence
In a blog post about the ODI, Brad Rencher, EVP and general manager of Adobe’s digital marketing business unit, blamed not a lack of data, but lacking data accessibility. “Companies looking to transform customer experiences need customer data that is real-time, intelligent and predictive, to
What does the WPA2 vulnerability mean for IoT?
Fortunately, the world as we know it is not going to end for now, but the Izrael notes that KRACK is a proof-of-concept. As patches are now being released, the hope is that it will not be exploited in the wild, but it’s likely that criminals will try. He suggests that for
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
international study by wp engine reveals enterprise investment lags today's mobile-first consumer
How to Choose a Startup Investment
Look for platforms where founders have shared their thought leadership. This includes blogs, industry sites, and social media channels. What they say is integral to understanding how they think and approach growing a business. This in turn will tell you about the type of return you might expect
5 Key Metrics You Should Be Tracking in Your Business
If your business has significantly more liabilities than assets, you will have a difficult time securing further lines of credit. Furthermore, assuming that at least some of your liabilities are actively accruing interest, a weak current ratio can also have a negative impact on your profit margins
International Study by WP Engine Reveals Enterprise Investment Lags Today’s Mobile-First Consumer | The User Experience of Customer-Service Chat: 20 Guidelines
The User Experience of Customer-Service Chat: 20 Guidelines
In general, we don’t advocate opening up new content in a new window or tab. Chat is one of the few exceptions to that rule: seeing the chat window next to a view of a different page on the site can help user refer back to information (such a product details or order numbers) that they may have
Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen
Eliminating the search box and replacing it with a magnifying-glass icon has become almost standard on mobile. It doesn’t work as well on the desktop: the space is simply too large and users don’t have the patience to hunt for a small search icon. If you consider using it on the desktop, keep
Scoped Search: Dangerous, but Sometimes Useful
Make scoped search apparent by using strong visual cues. Placing the scope label in close proximity to the search box and at the top of the search results will help make a scoped selection more obvious. (But even so, there’s no guarantee that users will notice it. That’s simply the nature of
