Is the Blockchain Role in Advertising Too Overrated

Is the Blockchain Role in Advertising Too Overrated?
Is the Blockchain Role in Advertising Too Overrated?

Society has long been associating blockchain with bitcoin. Although Bitcoin was indeed the first product of its kind, the possibilities of this technology are found far beyond cryptocurrency production. Today, blockchain has become key to advertising transparency and decentralization.

The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and hard to track the type of crime – advertising fraud.

In digital and programmatic advertising, fraudsters found the perfect getaway to enormous bot-induced incomes. Click-fraud installs hijacking, and other illegal online activities bring 2500-4100% ROI to fraudsters, which translates to only 56 cents that brands receive from each dollar they have spent on media-buying. The...






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