Are you ready for 2019? More importantly, is your website? Web Week is designed to help you take advantage of low traffic and inactivity by encouraging you to make changes to your site, try out new things, and revamp for the new year.
During Web Week, we encourage our customers to take advantage of this low-stress time of year to create more personalized, dynamic, and better-performing digital experiences. For brands and agencies, this is the perfect time to kick your feet up, re-access, and get creative. It’s the ideal time to get inspired and do all the things you’ve been neglecting during the hectic holiday season.
Austin’s Annual PRIDE celebration is one of the largest opportunities for local non-profit organizations, social groups, and causes to gain exposure in the LGBTQ community. This year marked 28 years of Pride events in Austin. This year’s parade emphasis was awareness, equality and
Many of those abandoned carts are probably lost for good because you don’t have any contact information from the shopper to try to win them back to checkout. But for a percentage of the carts, your shopper will have gotten far enough along in the process that you’ll have an email address (or
WordPress is capable of powering strong eCommerce sites. You can run your entire business with the help of the Outfitter Pro Theme. This theme puts the focus directly on your products. With a brief description of your company at the top, the rest of the page is dedicated to showcasing what you’re
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
When and How to Create Customer Journey Maps
The map should align touchpoints (times when the actor in the map actually interacts with the company) and channels (methods of communication or service delivery, such as the website or physical store) with user goals and actions. These elements deserve a special emphasis because they are often
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The Most Hated Online Advertising Techniques
In 2004, we wrote about the most hated advertising techniques based on research conducted by Christian Rohrer and John Boyd. Online advertising has changed significantly since then, giving us plenty of new formats to test and new questions to ask. With that, we decided to run a study to determine
Beyond Usability: 3 User Experiences Reshaping Their Industries
When they call a regular cab, riders have no control — hence, all the anxieties listed above. With Uber, they suddenly get all the control they need: once they order an “uber”, they see how far away the car is and how much they have to wait, they know in advance how much the ride will cost
Modes in User Interfaces: When They Help and When They Hurt Users
Use strong visual signals such as different backgrounds, emphasis on active-mode indicators (such as high-contrast highlighting or borders), or changing the cursor to indicate which mode is active. Redundancy in indicators is a wise idea: we strongly recommend at least two visual indicators (such
How to Report Errors in Forms: 10 Design Guidelines
Forms are necessary components of many applications and websites. We use them to log in, purchase items, send feedback, and enter our personal information. Think about the websites you use and how many times you enter information: how often do you run into errors? How frustrating is it to navigate
Progress Indicators Make a Slow System Less Insufferable
Start the progressive animation slower and allow it to move faster as it approaches the end. This way you don’t risk establishing a faster expectation than the system can maintain. Exceeding customer expectations always creates more satisfaction than disappointing customers by delivering less
The Attention Economy
Advertising campaigns that entice or force users to dedicate their attention to the ad. Some free games offered on the iPhone’s GameCenter include advertisements. The close icon does not appear on the advertisement until the ad has displayed for a certain length of time. This design forces users
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One Billion Internet Users
Putting aside the details of how to make the multi-billion-user Web work, the very fact that it's realistic to expect a second billion users points to interactive media's compelling value. People all over the world are experiencing unprecedented levels of empowerment: being able to do things is why
Optimizing for Context in the Omnichannel User Experience
In order to focus design efforts, teams must understand the common tasks completed by users within each channel. Research how customers use all of the channels you support to uncover contextual details unique to your organization and identify opportunities for creating channel-optimized experiences
Which UX Deliverables Are Most Commonly Created and Shared?
Only 25% of our respondents found pixel-perfect visual mockups to be a useful tool to communicate ideas to their managerial audiences. Considering how frequently we hear from UX professionals that they feel pressure to present high-fidelity visual designs to their stakeholder audiences, it’s
Parallel & Iterative Design + Competitive Testing = High Usability
Once you have all the parallel versions, subject them to user testing. Each test participant can test 2 or 3 versions. Any more and users get jaded and can't articulate the differences. Of course, you should alternate which version they test first, because users are only fresh on their first
Date-Input Form Fields: UX Design Guidelines
Formatting a date-entry field may seem like a minor detail; however, even small interactions can draw a process to a standstill if implemented improperly. Poorly designed date input leads to distressed or annoyed users — risking the abandonment of the form altogether. Even worse, if the user
Cybersecurity in IoT: Achieving Digital Security in an Age of Surveillance
In many ways, tokenized information is the perfect balance between accessibility and privacy. After all, the IoT becomes a lot less compelling if it can’t adapt to your use-cases. In this case, the token acts as a substitute for a person’s actual information. Therefore, IoT can achieve a
Blockchain’s Mainstream Debut Awaits Dev Ecosystem Evolution
Given that networks like EOS and Ethereum are ground zero for blockchain progress making it easy and inexpensive for developers to create things on these blockchains is paramount. This is a notion that’s been embraced by the blockchain community more in recent years. Major projects now focus the
4 Things Spotify Can Teach You About Data Sharing
After Facebook’s Cambridge Analytica scandal broke this past May, the social network announced it would roll out a suite of new privacy tools. But while Facebook did debut a feature that allows users to access and download their data, it’s months behind on a “Clear History” tool. “That
JS-Kit Score: Turn Your Site into a Localized Digg
Widget provider JS-Kit has released their latest widget this morning, Score. Score adds a thumbs up/thumbs down-style ratings widget to any page content, and then aggregates the data across the entire web site into an info box that can highlight a site’s top content. It can also integrate
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Meet Meural, Fine Art on My Walls at Home
If you were unlucky, you were also terrorized by these frames in the parents room, family room and the pool-table room. It would be very difficult to study and graph the ptsd these little gems may have caused through the years. With the beautiful Meural — you are welcome to help your children
Join WP Engine in Web Week 2018 | HealthCare.gov’s Account Setup: 10 Broken Usability Guidelines
There are certainly examples of sites that have drastically improved conversion rates when they moved CTAs below the fold — and preceded the CTAs with persuasive, meaningful content and useful features. However, at HealthCare.gov, people who come to this site want insurance — they don’t need
Mobile First Is NOT Mobile Only
So how is it possible that on this platform with hard-to-use navigation, the navigation is still used a lot more than on the desktop? Did the mobile sites in our sample have exceptionally good navigation designs? If you look at the individual sites, you’ll see that they were not much different
University Websites: Top 10 Design Guidelines
Ask a prospective student to find the application deadline and you’re likely to hear them groan with dread. In our research, students frequently complained about how hard it is to find the deadline to apply. Depending on the structure of your site, place the dates in the body of the Admissions or
