Are you ready for 2019? More importantly, is your website? Web Week is designed to help you take advantage of low traffic and inactivity by encouraging you to make changes to your site, try out new things, and revamp for the new year.
During Web Week, we encourage our customers to take advantage of this low-stress time of year to create more personalized, dynamic, and better-performing digital experiences. For brands and agencies, this is the perfect time to kick your feet up, re-access, and get creative. It’s the ideal time to get inspired and do all the things you’ve been neglecting during the hectic holiday season.
Additionally, two unique awards are also handed out. For this hackathon, they were Customer Inspired, which recognized a project that has real potential to impact our customers in a positive way and was decided on by WP Engine’s Chief Customer Officer, Tina Dobie; and Warp Speed, a Star
We are proud to announce that our Chief Marketing Officer Mary Ellen Dugan was recognized for her leadership in marketing and across the organization. Since starting at WP Engine in 2016, Mary Ellen has spearheaded many successful marketing initiatives. Some noteworthy achievements include
If you’ve launched a site on WP Engine recently you may have noticed a new feature that allows you to easily connect to your domain name to your site. This integration is powered by an open source technology called Domain Connect, which enables WP Engine to find your DNS provider and be
What the Rise of Blockchain can Teach the Regulatory Environment
While ICOs might be more in line with an Indiegogo campaign than traditional financing, they represent an attractive alternative funding structure that could facilitate early-stage projects and more. On the regulatory side, exchanges and securities regulators should learn from ICOs and why they
Stop Focusing on Cryptocurrencies Problems. Consider its Future.
Only understanding what a sector of business leads to tons of speculation and questionable informants using platforms of authority to mislead. Don’t listen to just anyone who claims to be a crypto expert. Those people who claim to be in the know, or who claim to have special expertise are
Navigating Big Data’s Fake News Problem
With blockchain technology, it is possible to trace news directly from the original source and therefore determine if it can be trusted. The distributed ledger technology makes it possible for all parties in a network to identify the chain of an article’s distribution of information from its
Brand Is Experience in the Digital Age
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some
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Usability 101: Introduction to Usability
To identify a design's most important usability problems, testing 5 users is typically enough. Rather than run a big, expensive study, it's a better use of resources to run many small tests and revise the design between each one so you can fix the usability flaws as you identify them. Iterative
Touch Targets on Touchscreens
Limiting the number of elements on the screen can allow key touch targets to be larger and further spaced apart, and thus easier to tap. For instance, the Glow Baby app timer to track how long a baby is nursing dedicated most of the screen to the two touch targets corresponding to the nursing
Direct Manipulation: Definition
Despite the many downsides, we still recommend a heavy dose of direct manipulation for most UIs. Direct manipulation often enhances users’ sense of empowerment over the computer by letting them feel that they are in control and are the ones making things happen. The upsides of DM usually enhance
Sympathy vs. Empathy in UX
If you’ve been with your team for a while, you may have a good idea of the types of erroneous assumptions it tends to make. Create specific guidelines that can act as a check point against your team’s bad habits, especially when it comes to empathy. For example, if your team is prone to not
The Anti-Mac User Interface (Don Gentner and Jakob Nielsen)
The World-Wide Web is a prime illustration of the advantages of shared control in user interfaces. The Web changes constantly, and every time users connect to a home page, they might be presented with a completely new interface. For example, AT&T changes its home page daily [3], and in
User Experience vs. Customer Experience: What’s the difference?
Originally the term was meant to describe the totality of the interactions that users have with an organization. But because it was proposed in an era where computers were the main form of digital interaction, some have started to assign to it a limited interpretation: that associated with one
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Empathy Mapping: The First Step in Design Thinking
Our users are complex humans. It is natural (and extremely beneficial) to see juxtaposition between quadrants. You will also encounter inconsistencies — for example, seemingly positive actions but negative quotes or emotions coming from the same user. This is when empathy maps become treasure
Tips for Better Product Descriptions on Websites
By contrast, a product description on Forever 21’s site got to the point quickly. A faux-leather jacket was described as “A must-have for all seasons, this textured faux leather jacket features quilted accents and a flat collar. Complete with long zippered sleeves and zippered front pockets
Über Cookies hinaus: So erfasst du die qualitativen Daten der Customer-Journey
Grundsätzlich ist daran nichts falsch, im Gegenteil: Entscheidungen sollen datenbasiert sein und im Zweifelsfall gilt: lieber etwas zu viel als etwas zu wenig. Kritisch ist jedoch ein Trend, der erneut am Grundgedanken der Customer-Journey vorbeizieht: Ein überragender Teil der herangezogenen
Iterative Design of User Interfaces
There is no fundamental conflict between the estimate of 25% average usability difference between interfaces compared in the research literature and 38% difference between versions in iterative design. Picking the best of two proposed interfaces to perform the same task is actually a very primitive
UX Research Cheat Sheet
User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Past Bitcoin to Making Money from the Blockchain
On the blockchain, documents like property records, secure voting records, authentication of rare and valuable items like art are secured privately. We’ve all heard how much safer our oprivate issues (like health records) but what about even nonsensitive medical records? Even if you want to
Alexa, Where’s My Data?
An employee working from home in the proximity of a smart device may unknowingly record sensitive conversations. That data is then sitting on a server somewhere indefinitely. With more and more people working remotely and using these devices in their home offices, corporations must be aware of the
How to Manage Conflict at Work
Did you know that 36% of workers in the U.S. are stressed? The loss of productivity from stress-related issues ends up costing U.S. businesses $30 billion annually in lost workdays. Stress is one of the major factors affecting people on the job, and, unfortunately, it’s also a common cause of
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How to Manage Conflict at Work
In many cases, the reason for arguing with a colleague in the first place — is the lack of communication. The persons involved in the argument may not even be the ones to blame because a company’s culture may be poorly suited to ensure sufficient communication. Positive organizational culture
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Join WP Engine in Web Week 2018 | Scrolling and Attention (Jakob Nielsen's Original Research Study)
Scrolling and Attention (Jakob Nielsen's Original Research Study)
We used an eyetracker with a resolution of 1,024 × 768 pixels. These days, many users have somewhat bigger screens, and we've conducted many (non-ET) usability studies with larger resolutions. Although using a bigger monitor wouldn't change my conclusions, it would somewhat increase the percentage
The Illusion of Completeness: What It Is and How to Avoid It
When viewing a landscape through binoculars, we know there are vast expanses of scenery in each direction — and that we may need to move our binoculars to spot the elusive bald eagle. But on the web, users have to rely on the design of the page to understand what possibilities for exploration
Image-Focused Design: Is Bigger Better?
Comparing the new Southwest Airlines homepage to its previous design clearly illustrates the advantages and disadvantages of this approach. Like many airlines, before it was redesigned, the Southwest homepage had become cluttered with different promotions and programs. The background image was
