Are you ready for 2019? More importantly, is your website? Web Week is designed to help you take advantage of low traffic and inactivity by encouraging you to make changes to your site, try out new things, and revamp for the new year.
During Web Week, we encourage our customers to take advantage of this low-stress time of year to create more personalized, dynamic, and better-performing digital experiences. For brands and agencies, this is the perfect time to kick your feet up, re-access, and get creative. It’s the ideal time to get inspired and do all the things you’ve been neglecting during the hectic holiday season.
StudioPress offers world-class WordPress themes that excel in design, security, and performance. The whole range of themes are built on top of the world’s most popular WordPress theme framework, the Genesis Framework. With the purchase of the Pro Plus Package you receive instant and unlimited
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
In addition to all of the above, the Genesis Framework will be further upgraded for Gutenberg with the release of version 2.8 in Q1 2019. 2.8 will include built-in features that allow you to easily and efficiently style and control Gutenberg blocks as well as auto-load demo content, which can arm
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
10 Things Teaching Us About Running Successful Crowdfunding Campaigns
It is the duty of the accelerator or marketing support agency to advocate for quick funding of crowdfunding campaigns, with the hindsight that it overwhelmingly and resoundingly sends across the message that the startup has come on board and is one to watch out for. It also contributes greatly to
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
The User Experience of Public Bathrooms
For longitudinal research, recruit people via social channels or other means and ask them to record their own experiences in public restrooms. Consider asking them to download a sound recorder on their phone so they can start recording any time they approach a restroom. Ask them to send you these
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Brand Is Experience in the Digital Age
Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden
The Distribution of Users’ Computer Skills: Worse Than You Think
This is what level-2 people can do: “At this level, tasks typically require the use of both generic and more specific technology applications. For instance, the respondent may have to make use of a novel online form. Some navigation across pages and applications is required to solve the problem
7 Tips for Successful Customization
You may want to allow users to select the background color of their interface, but is there adequate payoff or interest in that option to account for the additional cost of implementation? You may want to allow users to move content areas around a page to create a unique experience, but again, it
Beyond Usability: 3 User Experiences Reshaping Their Industries
When they call a regular cab, riders have no control — hence, all the anxieties listed above. With Uber, they suddenly get all the control they need: once they order an “uber”, they see how far away the car is and how much they have to wait, they know in advance how much the ride will cost
Customization vs. Personalization in the User Experience
Designers often have many good ideas for things that can be provided to users, from ideation, feature requests, and other sources. It’s tempting to throw all these options into the system and rely on customization or personalization for pruning the screens into a manageable level of complexity
Alternative Payment Methods Enable International Purchases
In Chile, consumers who want to pay with their debit card must carry around a special key fob, also known as a “disconnected token” that generates one-time passwords, which users then manually input into a website’s checkout flow to complete the purchase. While secure, this method has several
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10 High-Profit Redesign Priorities
Maybe search shouldn't be on this list; even though the benefits from improving it are immense, the required investment is fairly high — certainly higher than for the other redesign initiatives listed here. Thus, the cost/benefit ratio is not as stunningly favorable for search as it is for my
Decision Making in the Ecommerce Shopping Cart: 4 Tips For Supporting Users
A clear link, such as Remove Item, works well for users. Such links clearly indicate what users can do. Delete is slightly less clear for users because it reflects more of a technical view of shopping. They can typically understand it, but shoppers don’t think about deleting items — programmers
7 Tips for Successful Customization
You may want to allow users to select the background color of their interface, but is there adequate payoff or interest in that option to account for the additional cost of implementation? You may want to allow users to move content areas around a page to create a unique experience, but again, it
Design Thinking 101
Imagine your goal is to improve an onboarding experience for new users. In this phase, you talk to a range of actual users. Directly observe what they do, how they think, and what they want, asking yourself things like ‘what motivates or discourages users?’ or ‘where do they experience
Why Zen Mode Isn’t the Answer to Everything
While zen mode is a well-intended UI feature, in practice, it can ultimately increase cognitive strain. To understand why, let’s step outside the world of UX for a minute and consider a painter. While the task of painting requires extreme focus, the artist must, occasionally, dip her brush into a
3 CRM Features You Need to Become GDPR Compliant
If your CRM system helps you collect data on contacts as well as organize/analyze it, it needs to be able to create GDPR compliant opt-in forms. When someone creates an account with your business or offers up information in exchange for a lead magnet, they need to be able to actively check a box
As Digital Identities Evolve, Data Security Should Too
The definition of identity is changing in the way that we no longer need to reveal sensitive information to receive personalized offers and services. Thanks to companies like Deloitte, anyone can implement Privacy by Design into their business to ensure the implementation of 30 pieces of
Groundbreaking Tips for Managing Big Data
Big data is the type of data that is characterized by informational and technical features. A huge and ever-growing data volume, variety of data formats and log of records nature belong to the informational aspects. Traditional solutions were no longer suitable for capturing, storing and processing
How Do You Determine Which Partners Will Fuel Your Success?
FutureFuel, a fintech platform that enables employers to help employees pay down their student debt, joined forces with partners who shared its goal of eliminating financial roadblocks. By partnering with companies like Colonial Life, FutureFuel underscored its commitment to streamlining student
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5 Tech Missteps That Are Killing Your Company’s Potential
More businesses every day are jumping on the artificial intelligence bandwagon, and for good reason. AI can help optimize business operations, sift through huge amounts of customer data, and capture information that can help you make better decisions. If you think you can do it better, you can’t
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Join WP Engine in Web Week 2018 | "Get Started" Stops Users
"Get Started" Stops Users
In an eyetracking study, participants had to find information about the service provided by Splitwise.com. Several users looked only above the fold, where a prominent Get Started Now button was featured. Although details about the Splitwise service were listed below the fold, these users were not
Breaking Web Design Conventions = Breaking the User Experience
Any budget that has room for an expensive glossy redesign should also have room for usability testing. As demonstrated in this article, a single day of user research easily identifies the worst design flaws. This tiny investment protects you from wasted investments in trendy design that will damage
Best Practices for Homepage Links on websites
In most cases, using different labels for the home links to the various homepages (subsites vs. official site) will help. As with all links, provide as much information scent as needed to help users disambiguate the meaning of the link. In some situations, an abbreviated URL (e.g
