Are you ready for 2019? More importantly, is your website? Web Week is designed to help you take advantage of low traffic and inactivity by encouraging you to make changes to your site, try out new things, and revamp for the new year.
During Web Week, we encourage our customers to take advantage of this low-stress time of year to create more personalized, dynamic, and better-performing digital experiences. For brands and agencies, this is the perfect time to kick your feet up, re-access, and get creative. It’s the ideal time to get inspired and do all the things you’ve been neglecting during the hectic holiday season.
Sifting through the thousands of themes in existence today is a daunting task, and finding the right one for your website is just part of the challenge. No one wants to trust their portfolio, online magazine, or e-commerce site to just any formulaic theme. Making sure it’s well designed, well
Austin’s Annual PRIDE celebration is one of the largest opportunities for local non-profit organizations, social groups, and causes to gain exposure in the LGBTQ community. This year marked 28 years of Pride events in Austin. This year’s parade emphasis was awareness, equality and
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Lumo’s wearable products are characteristically small with intelligent sensors. Perkash described the Lumo Lift, a small lapel pin that attaches to your shirt with magnets, and the Lumo Run, a tiny clip that could be attached to the waistband of your shorts. “When you slouch, the Lumo Lift
When Will You Be Able to Use Cryptocurrency to Buy a Pack of Gum?
Ten tumultuous years later, the vision of a universally accepted cryptocurrency remains just that: a vision. Along with the enthusiasts who focus on the potential, listen to the pragmatic voices pushing for cryptocurrencies to address their flaws. When you see a cryptocurrency token that steps up
Cybersecurity in IoT: Achieving Digital Security in an Age of Surveillance
One of the obvious but unique aspects of IoT is that all of its devices broadcast their information through the internet. Even two devices sitting directly next to one another will communicate across millions of miles of internet infrastructure. Since these devices broadcast through cloud services
Brand Is Experience in the Digital Age
While “branding” products with an identifying mark (definition #1) has been around since people first began trading and selling goods, the use of brands to differentiate products — to truly attempt to influence consumers’ perceptions and choices within a market (definition #2) — is a
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Usability Testing with Minors: 16 Tips
Youths frequently needed someone to bring them to the study. In many cases, the participant arrived with a parent and a sibling. In these circumstances, it is important to note that the participant may not be the only nervous one. Parents may also be uneasy about usability testing if they’ve
Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. We just completed a new major eyetracking study and found that banner blindness is still a common
10 Best Application UIs
But Xero might be a more interesting example, simply because it targets the traditionally dry domain of accounting. One of its main features lets users automatically reconcile bookkeeping entries with bank account transactions. As a match is made, the 2 matching entries are removed from the list of
Assessing the Usability of a User Interface Standard
Of the five guidelines for the development process (study the characteristics of the user population, have user representatives participate during the process, run thinking aloud tests of the interface, use iterative techniques such as prototyping, and have an appointed coordinator for the entire
Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
Analyzing the concept of direct manipulation according to a detailed layered interaction model indicates several modifications to a simplistic view-especially with respect to error situations where usability often is better served by explicit error handling. Furthermore, it seems that a more
Empathy Mapping: The First Step in Design Thinking
Aggregated empathy maps represent a user segment, rather than one particular user. They are usually created by combining multiple individual empathy maps from users who exhibit similar behaviors and can be grouped into one segment. The aggregated empathy map synthesizes themes seen throughout that
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Let Loyal Shoppers Edit Saved Credit Cards
ParkWhiz.com did not let users edit existing cards. This resulted in two identical payment options “Pay with my saved Visa ending in 6159.” There was no option to delete old payment methods. (Also note that the use of light blue text on a white background makes the selected payment type
Helping Users Find Physical Locations
There was a clear connection between following the usability guidelines and having a design that supports user success. In fact, the correlation between guidelines compliance and success rate is very strong at R 2 = .61, indicating that the guidelines account for 61% of the variability in
Exhaustive Review or "I Can't Believe It's Not There" Phenomenon
There, he tried tapping one of the models, presumably to get more details about it, but nothing happened. He scrolled and scanned the titles of the same sections of the page again, and read the menu below more closely; then scrolled to the end of the page, shook his head “no,” and scrolled to
When and How to Create Customer Journey Maps
First and foremost, choose the “actor” of the story. Who is this journey map about? For example, a university might choose either students or faculty members, both of which would result in very different journeys. “Actors” usually aligns with personas, if they exist. As a guideline, when
Hamburger Menus and Hidden Navigation Hurt UX Metrics
We wrote 2 simple tasks for each website. Some tasks could be completed without the use of the general site navigation, while other tasks required the use of navigation (or search). Here’s an example of a task: “Go to http://www.bbc.com and see if there is any information on nature or wildlife
Robotics and Big Data are Transforming Nursing: 4 Key Insights
In healthcare, the robot’s role is to take over tedious, time-consuming, and dangerous or dirty jobs for nurses. Very few nurses dream of sanitizing equipment or dispensing medication when they enter nursing school. They want to be working directly with patients, healing the sick and providing
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Security Teams Need to Be Prepared With an Incident Response Plan
Designing an incident response plan takes time, but it’s far less stressful to plan before an event than during or after one. Some time-strapped businesses might be tempted to download a generic security plan off the internet, but without the time investment on the front end, nobody in the
Fifteen Podcasts You Must Listen to in 2019
This podcast, with host Tiffani Bova, is like listening in on two friends talking over coffee. With her eclectic guest lineup including leading thinkers, Best Selling Authors, an Olympic Athlete, an NFL Coach, and a Grammy Nominated Artist all sharing what they have learned along the way, and
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Join WP Engine in Web Week 2018 | Website Logo Placement for Maximum Brand Recall
Website Logo Placement for Maximum Brand Recall
A left-aligned logo is comfortable for users, but because it’s such a longstanding tradition, this standard is a tempting target to anyone wanting to appear unconventional. Violating this convention seems like an easy way of immediately distinguishing a design from its competitors, and standing
Marginalia of Web Design
As part of the HTML standard, every Web page should have a <TITLE> defined in its header. Page titles are important for navigation support since they are normally the default way to refer to pages in various navigation support mechanisms such as bookmark lists, history lists, overview
Finally Progress in Internet Client Design
I also find it strange that there is little visual integration between the video area and the interaction area. The anchors could easily point over to the other area to draw the user's attention to things to click on or surveys to answer (in a personal email, one of the anchors told me that they
