Are you ready for 2019? More importantly, is your website? Web Week is designed to help you take advantage of low traffic and inactivity by encouraging you to make changes to your site, try out new things, and revamp for the new year.
During Web Week, we encourage our customers to take advantage of this low-stress time of year to create more personalized, dynamic, and better-performing digital experiences. For brands and agencies, this is the perfect time to kick your feet up, re-access, and get creative. It’s the ideal time to get inspired and do all the things you’ve been neglecting during the hectic holiday season.
New year, new you, did you say? Well, that was our reality in 2018 as we rolled out some of our favorite new platform additions. We took the lead on the Amazon Polly plugin, the first plugin to bring voice technology to WordPress. The WP Engine Digital Experience Platform continued to evolve and
Are there old shortcodes lingering around, bulking up your code? Do you still have widgets installed that you don’t use anymore? Perhaps your dashboard is full of comment spam. Maybe you need better analytics software or want to start reaching more audiences by adding more localized content
Eine abschließende Empfehlung: B2B-Anbieter, die ihren digitalen Content noch nicht auf die neuen Anforderungen ihrer Zielgruppen zugeschnitten haben, können bereits frühzeitig im Kaufentscheidungsprozess ausscheiden. Oft sind es jüngere, kleinere Firmen, die ihre Informationen
Zest labs brings IoT and blockchain to the fresh food supply chain
Food waste costs the nation an estimated $218 billion per year according to the NRDC. Produce picked on the same day is not all equal and will not necessarily have the same shelf life, depending on metrics such as humidity and field and storage temperatures. This brings best by dates into
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
How Can Blockchain Help Secure IoT Data?
One of the best advantages is that blockchain will help IoT to maintain a ledger of all transactions occurring in the network. It can assist in ensuring compliance and regulatory requirements of IoT in industries without the presence of a centralized authority. There are many exciting possibilities
Brand Is Experience in the Digital Age
Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden
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Brand Is Experience in the Digital Age
Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden
The Most Hated Online Advertising Techniques
The ads that generated most positive comments were those which did not look like ads or were related to the user’s primary task. Participants spoke favorably about advertisements which “blended in” with content, like social media and prevideo ads (with skip). Sponsored social media ads tend
Radio Buttons: Always Select One?
For example, years ago I joined Care.com to find a dog sitter for my Cairn terrier, Columbo, when I traveled. After I found someone, I decided to unjoin the service. As I canceled my membership the site astutely presented a page with two radio buttons: one for unsubscribing and one for keeping my
Mobile: Native Apps, Web Apps, and Hybrid Apps
It’s arguably cheaper to develop hybrid and web apps, as these require skills that build up on previous experience with the web. NN/g clients often find that going fully native is a lot more expensive, as it requires more specialized talent. But, on the other hand, HTML5 is fairly new, and good
Overloaded vs. Generic Commands
For mobile apps, it's usually a good idea to have an "application home" that users can return to as a safe base after exploring the apps various areas. This is particularly important for content-rich apps, such as magazines or newspapers. Used this way, the "home" button serves as a generic
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
And vice versa — infrequent use implies less familiarity and less importance to the user. Of course, there are exceptions: some usage scenarios are infrequent but very important (such as buying a house), while some interfaces may remain a mystery even to people who use them every day. But for
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"Get Started" Stops Users
A different user created a JustFab account after finishing the style quiz, but was upset when she later happened across the How JustFab Works page in the footer and realized that the company charged a monthly membership fee. “Did I just miss that on the front page? Now I’m mad. I had to dig
Communicating Ecommerce Discounts and Promotions
If the site offers free shipping or other site-wide discounts, show these offers on each page of the site. Consistent reminders of discounts can help users find items in their budget as well as encourage users to buy. Again, they portray your brand as one that provides perks to buyers. By only
Design Guidelines for Input Steppers
StackExchange (left) used vertical steppers (highlighted in red). The Airbnb mobile application (right) used horizontal steppers for adjusting the number of guests for a reservation. Horizontal placement with separated buttons creates enough space between inputs to help users avoid accidental
UX Guidelines for Recommended Content
For example, when a personalized targeted advertisement was marked as irrelevant, people wanted the ad immediately removed. Pinterest allowed users to hide ads — referred to as Promoted Pins — via a popup menu. Clicking to hide the ad immediately replaced the ad space with a placeholder message
Webdesign-Trend: Diese 15 Dienste bieten dir moderne Character-Illustrationen, ohne dass du selbst zeichnen musst
Anzeige Illustrationen von Personen und eventuell noch einigen Alltagsgegenständen geben einer Website eine gewisse Persönlichkeit, den menschlichen Touch. Anders als Fotos lassen sie jedoch Interpretationsspielräume und spitzen die Wahrnehmung des Betrachters nicht auf Sympathie oder Antipathie
What does the WPA2 vulnerability mean for IoT?
Vanhoef stressed that “Depending on the network configuration, it is also possible to inject and manipulate data. For example, an attacker might be able to inject ransomware or other malware into websites.” Further, The KRACK attack is universal and works against all type of devices
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Profiling Hackers: Defining the Good, Bad, and Ugly Personas
There are many methods hackers use to test and identify vulnerabilities that let them get to the desired data. The first is a penetration test, which stimulates a cyber attack to see what might happen. A network penetration test focuses on potential vulnerabilities in firewalls, routers, and any
How Technology and Training Fueled One Ad-Based Company’s Growth
The company has also made it a goal to combat the short-term perspective by developing some long-term engagements of its own. “Average agencies will only keep clients for six months,” Young says. “We’ve been with the Golden State Warriors for almost five years now, so it’s been great to
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4 Unique Growth Tactics for 2020
The answer is number two. Personalization is currently critical and will continue to be in 2020. But, how can you take it to the next level and create unique experiences for your potential clients to help you grow? By building personalized landing page campaigns. What’s is a personal landing
Steps to Building a Successful and Scalable Sales Process
If you run a business and are not happy with your current results, you are likely wondering how you can boost your sales to the next level. Crafting a viable sales process that you can scale is the best way to reach your goals and get the sales rate you have always wanted. Finding a winning strategy
Join WP Engine in Web Week 2018 | Auto-Forwarding Carousels, Accordions Annoy Users & Reduce Visibility
We recently ran a usability study in the U.K. where one user was attempting the following task: "Does Siemens have any special deals on washing machines?" Without much trouble, the user arrived at this homepage for Siemens Appliances in the U.K.: User task: "Does Siemens have any special deals on
Mastery, Mystery, and Misery: The Ideologies of Web Design
Like much Web advertising, embedded ad links rely on interruption marketing, intruding as much as possible on users and preventing them from doing what they want to do. As such, many of these ads have been failures. The most successful Web ads empower — rather than annoy — users. Examples
Mobile First Is NOT Mobile Only
You can perhaps think of another possible explanation for why the navigation was used more on mobile. Because the mobile screen is too small and shows only a little content at the time, users have to scroll more to get the same amount of content that is displayed on a desktop screen. (That is
