Killing Off the Global Navigation One Trend to Avoid Nielsen Norman Group

Killing Off the Global Navigation: One Trend to Avoid | Nielsen Norman Group
Killing Off the Global Navigation: One Trend to Avoid | Nielsen Norman Group

Traditionally, global navigation appears on every page of a website, and serves 2 functions:

  • Allows users to switch between top-level categories easily, no matter their current location
  • Ensures that even users who don’t enter through the homepage can quickly get a sense of what is available on the website
  • Recently, some websites have begun putting global navigation categories in a drop-down menu . For example, WHSmith, a large British retailer, lists its product categories in a Shop by Department drop-down menu instead of a visible navigation bar.

    The global navigation on WHSmith.co.uk includes a Shop by Department drop-down menu, but no visible listing of product categories.

    Using a drop-down menu...






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    Killing Off the Global Navigation: One Trend to Avoid | Nielsen Norman Group | Scoped Search: Dangerous, but Sometimes Useful

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