2017: Mobile UX Still Bad, but Slightly Better
Adobe Analytics’ data from “Cyber Monday” in 2017 is based on an analysis of one trillion visits to over 4,500 ecommerce sites. Desktop computers now only account for slightly more than half of visits to ecommerce sites, but the sites got dramatically less revenue from visitors on mobile devices than they got from visitors coming from desktops. Thus desktop still generates 2/3 of the revenue, which is what matters to business.
The data is as follows:
|2017 data||Traffic||Revenue|| Ratio |
The ratio between revenue and visits...