Have you ever briefly turned on your phone, glanced at it, found whatever needed to find, and then turned it back off? That’s an example of a microsession — a quick session with minimal interaction that completes a user goal.
Definition: Mobile microsessions are mobile sessions shorter than 15 seconds.
The word “microsession ” follows the terminology introduced by an article by Ferreira and his colleagues, who coined the term “microusage” to refer to mobile usage that is shorter than 15 seconds. They found that a little more than 40% of the mobile usage was microusage.
While the exact time threshold may be arguable (and may vary depending on the...