We’ve been talking about the mobile web for a while now. Before the smartphone took over, users could use a modified web browser on their phones to render slow, frustrating versions of the desktop experience. In 2007, with the proliferation of the smartphone, a browser began rendering the full experience.
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for desktop and mobile and controlling for preferences, development became more efficient but mobile speed...
When it comes to facilitating a truly enjoyable and productive workplace, it takes more than just the promise of perks and ping pong. Employees want their workplaces to reflect what they value and expect out of the company they work for: trustworthiness, morality, and the opportunity to grow both in
The process of disabling the 5.0 editor should not be a hassle. In the coming days, we will be rolling out an admin notice that will display on the Dashboard page* of your site(s). This notice will have information about adopting the new editor and will provide buttons to install/activate the
Next, in a series of lightning talks, Steven Moy, Chief Technology Officer at R/GA (US), showcased real-life use cases of world-class digital marketing and communicating a way that is culturally relevant. In one example, Moy referenced the branding of A/R Jordans. To remind the young
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
dApp Development Will Help the Healthcare Industry
The on-demand service app has made its presence felt in the healthcare industry. There are apps which help in the supply of medicines. There are also apps which help you get a doctor when you want. But there was no secure app for this purpose. dApps are the solution. They can help in a very secure
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
Ignoring ads is a learned behavior — like many other user behaviors on the web (classic examples include seeking the company logo in the upper left corner of the page, or looking for the global navigation across the top of the page). In our latest eyetracking study, we observed that some
web mobile's new power couple: pwa and amp not
Net Promoter Score: What a Customer-Relations Metric Can Tell You About Your User Experience
NPS scores (like any metrics) are rarely relevant with a small sample size. Running a qualitative user test with 5 users and asking for the NPS at the end is unlikely to provide you with any valid data, yet many practitioners insist upon reporting these measures with small samples and they base
Five User Requirements for Online Ads
Predictability relates to the user’s ability to anticipate the behavior and response of a site (and is related to the user’s ability to feel in control). Typical unpredictable interactions involve videos that start playing automatically when the user lands on a new page (thus violating the
Radio Buttons: Always Select One?
The finality of the action of selecting is not conveyed when none are selected by default. This interaction model is confusing and unexpected, and causes people to feel out of control. And it also instigates people to do crazy things, such as go back and possibly lose content, refresh the page
The Distribution of Users’ Computer Skills: Worse Than You Think
For sure, anybody who works on a design project will have a more accurate and detailed mental model of the user interface than an outsider. If you target a broad consumer audience, you will also have a higher IQ than your average user, higher literacy levels, and, most likely, you’ll be younger
Sympathy vs. Empathy in UX
In UX, empathy enables us to understand not only our users’ immediate frustrations, but also their hopes, fears, abilities, limitations, reasoning, and goals. It allows us to dig deep into our understanding of the user and create solutions that will not only solve a need, but effectively improve
Conversion Rate: Definition as used in UX and web analytics
Now, in any case one shouldn’t obsess over conversion rates to the extent of tracking them on a daily basis. But even for the full week, the conversion rate was about half of normal (because traffic was twice the norm). Was the site design suddenly half as good? Were our offerings suddenly being
roi mobile's new power couple: pwa and amp the
Large Devices Preferred for Important Tasks
This bar chart shows the average ease rating for activities performed on a computer/laptop (red) and, respectively, on a mobile device (grey). Activity ease was rated on a scale from 1 (very difficult) to 5 (very easy). Computer activities had an average ease rating of 3.96 out of 5, with a 95
Status Trackers and Progress Updates: 16 Design Guidelines
In cases where employees must manually create and edit events in a backend system, a status tracker is less likely to meet user needs. It’s probably better to wait and deliver a status tracker when backend systems are suitably mature and it’s possible to automate events. In the meantime
6 Tips for Successful Personalization
In some instances, there may well be good reason to use personalization to remove access to certain information. Examples include restricting a minor’s access to particular content or limiting employee access to a site section intended for employees in other areas of the world. An employee in
Adding an Item to a Shopping Cart: Provide Clear, Persistent Feedback
Saks Fifth Avenue showed a nonmodal overlay that didn’t disappear on its own after the user added a product to the cart. While the overlay obscured some of the page content (which we don’t recommend), it still kept the main product information visible. In addition, the nonmodal nature of the
Small Pictures on Big Screens: Scaling Up from Mobile to Desktop
Images that work well on small screens may not be appropriate for big ones. They may become too large in relation to surrounding page elements, force extra scrolling, or lose impact. When you’re designing for multiple page sizes, you need to consider orientation (horizontal or vertical), aspect
The Business Benefits of Visualizing Your Data
With data visualizations, however, a much more interactive and dynamic experience is involved. You can present datasets in new and exciting ways. More importantly, you can include interactive components that allow viewers to manipulate and engage with the information in real-time. “Why Do Buses
The 3 Biggest Threats Healthcare Data Security is Facing Right Now
The supply chain is no longer a stranger to cyber threats. As the healthcare industry heavily relies on cloud-based systems, third-party service providers, and vendors in the supply chain. The organizations also realize the risk of supply chain attacks. Hackers can compromise third party goods and
Resisting and Reducing Enterprise Storage Downtime
For instance, Dell, HPE, Nutanix, offer hyper-converged storage infrastructure. However, neither has a backup solution to go with it. Therefore, users need to purchase third-party backup software with them. Things get complicated when you’re looking for hypervisors. Dell, HPE support Microsoft
7 Benefits Startups get From HR in the Early Stages
Continuous feedback and reviews from the employee’s side are also valuable. HR works like a link between the managerial level and employees. Reviews and feedbacks help in constant improvement in the work process. Feedbacks also helps to bring in coordination and smoothness in the working of the
sped mobile's new power couple: pwa and amp the
Building a Workplace for the Next 100 Years
Growing and maturing a company are two different operations, yet they share a common goal: to stay in business for the long run. As the number of new companies multiplies all over the globe, competition grows fierce. Surviving the digital age in a sea of competitors requires thoughtful preparedness
Small Business Marketing Strategies that Will Work for You
Creating content is not the only thing. You need to make sure it approaches the audience. Email marketing is an effective marketing strategy. It helps in creating bonding between the brand and customers. Be careful not to flood your subscriber with notifications that will cause them to unsubscribe
Mobile’s New Power Couple: PWA and AMP | Homepage Design Changes
Homepage Design Changes
Although both versions have 7 tabs, the newer design's tabs reached all the way across the page and the color scheme indicating the selected tab was changed. More important, the actual navigation categories were also changed. The 2002 IA categories were Front Page, Enterprise, E-Business
Website Response Times
In a recent study for our work on Brand as Experience (now a full-day training course on branding and UX), we asked users what they thought about various websites they had used in the past. So, their responses were based not on immediate use (as in normal usability studies), but on whatever past
Banner Blindness: The Original Eyetracking Research, 10-year research overview
For example, unskilled researchers often ask users to simply look at a page, rather than have them encounter it as part of a task flow. Users naturally look at things differently depending on the context. For example, if you want to know how users look at the elements of a form, you can't just
