We’ve been talking about the mobile web for a while now. Before the smartphone took over, users could use a modified web browser on their phones to render slow, frustrating versions of the desktop experience. In 2007, with the proliferation of the smartphone, a browser began rendering the full experience.
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for desktop and mobile and controlling for preferences, development became more efficient but mobile speed...
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate more and better email leads, you need web design that specifically
In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
AMP was effectively loading up landing pages faster and more efficiently than previous technology, but what about the rest of the website? Consumers desired a top-notch mobile ecommerce experience; they wanted to search for products, add to their cart, manage their points, use coupons, etc. AMP
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Blockchain-Based Data Security Taking Over Key Industries
Partnerships such as the Donor Concierge collaboration are one of the first applications for blockchain as a powerful data security framework to support the important work of medicine. According to representatives, the technology will not only keep sensitive data safe, but it will also provide both
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Beyond Usability: 3 User Experiences Reshaping Their Industries
Why are we willing to sleep in strangers’ beds, or conversely, let strangers into our homes? We do so because Airbnb has established a trusted, secure, and easy to use customer experience. Similar to Rent the Runway, Airbnb is a player in the growing “sharing” economy. The peer-to-peer online
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Brand Is Experience in the Digital Age
In digital systems, customers interact with the representation of the brand in the form of websites and other interactive services, making behavior a crucial attribute of brand. The granularity of behavior as a brand attribute can and does vary and can be expressed holistically at the level of
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface
Within a given menu, the most commonly used options should be the easiest to access. Yet, Tesla’s decisions with respect to the ordering of the controls in the menu are at best dubious. The first option is the access to all the car’s settings and customizations — something that is unlikely to
Assessing the Usability of a User Interface Standard
On the 1–5 scale, the developers only gave a rating of 1.9 to the suggestion that a set of recommendations would have been better than an actual standard, thus again expressing their favorable attitudes toward having standards. They did like the fact that the standard included some
A Checklist for Designing Mobile Input Fields
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
Split Buttons: Definition
A poorly designed split-button can look like a standard menu button (which always opens the menu). Strong visual signifiers for split buttons include a dividing line within the button or a slightly different color for the region around the arrow. The visual separation between the default action and
Text Scanning Patterns: Eyetracking Evidence
Right-to-left languages such as Arabic favor a reversed F-pattern, like the one seen in this study participant’s gaze plot, as he was scanning a page on an Arabic website. (Each blue dot signifies a fixation. The lines between the dots represent saccades in which the user is moving the eyes and
been mobile's new power couple: pwa and amp traffic
Split Buttons: Definition
In the Windows Snipping Tool application, choosing an option from the split button’s menu (such as Window Snip) becomes the new default option, and clicking New would thereafter trigger a Window Snip (until the user chooses a different option from the menu). It is worth noting that in this
Applying Discounts and Promotions on Ecommerce Websites
In our research, we have seen many ecommerce purchases side-tracked or abandoned by users who did not have a coupon to put in the coupon code field. Providing a coupon field signals to users that there is a deal to be had. If that deal is not readily visible, many users will leave the checkout page
Web Page Footers 101: Design Patterns and When to Use Each
For the footer to be helpful it needs to be present on all pages of the site. Some sites try to utilize the same footer for both static-length and dynamic-length pages. However, when users attempt to use these footers on sites with infinite scroll, it often becomes a frustrating game of
Parallel & Iterative Design + Competitive Testing = High Usability
In any case, to stay within a reasonable budget, all parallel versions should be created quickly and cheaply. They don't need to embody a complete design of all features and pages. Instead, for a website or intranet, you can design maybe 10 key pages and, for an application, you can design just the
iOS Design Rules to Break
It can be disconcerting and confusing to people when the same thing, or what is perceived to be the same thing, is used to invoke different commands. If the hamburger menu continues to gain traction, more users will learn that clicking three horizontal lines opens a menu (even if they may still
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
An Insider’s 11 Take-Aways from Companies Winning Industrial (IIoT) Cybersecurity
The most successful startups have a kind of institutional knowledge of industrial control systems (ICS)—often gleaned from working in industrial in their previous careers. They’ve learned important lessons (sometimes the hard way): They know the market. They understand its constraints. They
Evaluating Popular Web Browsers in Terms of Security and Privacy
Google Chrome does have a usual pop-up blocker that sends “Do Not Track” request to the website and third-party that sends the content, but one cannot ignore that Google knows a lot about you. Google chrome contributes so much in telling about you to the company and then monetizes that
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
infrastructure mobile's new power couple: pwa and amp mobile
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Mobile’s New Power Couple: PWA and AMP | WeChat: China’s Integrated Internet User Experience
WeChat: China’s Integrated Internet User Experience
Palace Museum’s official account: users can interact with this account either by texting back one of the numbers 0–6, or by tapping the GUI menu button in the bottom left corner of the screen and selecting some of the available options. On some pages (but not in this case), the numeric options
Flat-Design Best Practices
Even if your organization’s characteristics fit that list, we usually advise against a totally flat UI in most situations. There are some cases where a totally flat design won’t do much harm — in designer portfolios or very simple marketing sites, for example. Such sites those can benefit
WeChat: China’s Integrated Internet User Experience
About half of the users were in Beijing (one of China’s advanced “tier-1” cities, with 21 million inhabitants) and the other half were in Tangshan (a smaller and more traditional industrial “tier-3” city, with 7 million inhabitants). The specific location doesn’t usually matter for
