Narrative Biases When Storytelling HURTS User Experience

Narrative Biases: When Storytelling HURTS User Experience
Narrative Biases: When Storytelling HURTS User Experience

What Is Narrative Bias?

UX practitioners often use the power of storytelling in their work — personas, scenarios, and UX stories all incorporate specific details and cause-and-effect relationships to make user needs more concrete and persuasive for designers and stakeholders. But, like any tool, these narrative techniques are risky when misused.

For example, consider the following:

Do you think the average person in the United States is more likely to have 

A) A Ph.D. (doctorate) degree, or

B) A high-school diploma, but no college education?

You probably chose “B” almost immediately. After all, attending high school is compulsory, while becoming a Ph.D. is both optional and unnecessary for most professions....






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Narrative Biases: When Storytelling HURTS User Experience | Scrolling and Attention (Jakob Nielsen's Original Research Study)

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