Naughty or Nice: Check Your Ecommerce Site Twice! .
Naughty or Nice Check Your Ecommerce Site Twice
Naughty or Nice: Check Your Ecommerce Site Twice! .
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Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships with customers.
While your holiday preparations are most likely long underway, a last-minute checklist will help cover any overlooked ground and give you peace of mind. Following our webinar featuring Coalition Technologies Digital Strategists Brandon Clay and Kevin Kuhn (watch it on-demand here), here are some essential last minute checks for your online store.
Before you initiate these last-minute checks, however,...
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
In April 2017, the UNICEF Somalia and East and Southern Africa Regional (ESARO) offices were looking for a new way to raise awareness about the drought affecting millions of people in Somalia. The crisis was getting worse by the day, with thousands of Somalis fleeing home in search of water
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence, and integrations they need to drive their business forward faster. WP Engine’s combination of tech innovation and an award-winning team of WordPress experts are trusted
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
CSS conversion of my Radio weblog
The hardest thing about the re-design was integrating the tableless CSS design into Radio Userland. I had to do some jiggery-pokery with the Radio Userland templates and macros, and the CSS implementation is not yet complete. I’ve had to temporarily remove my blogroll and topicroll, along
Blockchain Trends that Everyone Should Watch Out For 2019
What we should see rather is consequences of progressively thought to be, develop tries in the blockchain field. Organizations, for example, Walmart — is putting resources into arrangements intended to shore up sanitation gauges. In the wake of emergencies — for example, 2018’s
Brand Is Experience in the Digital Age
While “branding” products with an identifying mark (definition #1) has been around since people first began trading and selling goods, the use of brands to differentiate products — to truly attempt to influence consumers’ perceptions and choices within a market (definition #2) — is a
make naughty or nice: check your ecommerce site twice! . expert
Centered Logos Hurt Website Navigation
It appears that other factors (such as the contrast, padding, and legibility of the brand name) affect brand recall more than the position in the center of the page versus the top left corner. For example, the Nolitan hotel websites had a background image behind the logo, which may have
Brand Vocabulary in the Context of UX: Key Terms Defined
At first, brand promise in the context of UX may seem abstract. However, think about using brand promise as a metric. Before release, return to your stated promise and compare the experience. Is your brand fulfilling its promise to its users? If not, how can you use your role as a designer to
The Distribution of Users’ Computer Skills: Worse Than You Think
The OECD project looked at a broad range of job-related skills, but of most interest to us is the test of technology skills. For this part of the study, participants were asked to perform 14 computer-based tasks. Instead of using live websites, the participants attempted the tasks on simulated
Indicators, Validations, and Notifications: Pick the Correct Communication Option
Three common approaches for status communication include validation, notifications, and status indicators. These terms are used sometimes interchangeably in product design, but they stand for different communication methods that should be used in different circumstances. Understanding the
Generic Commands
Currently, the only generic Web commands that truly work are those in browsers rather than on individual sites. Examples include Back, Forward, and Print. In the latter case, it would be much more useful if the generic Print button subsumed a page's Printer-friendly version feature; clicking Print
8 Steps to Prepare for the Holiday Shopping Season
January is the time to initiate in-depth user research to identify the deeper reasons that people leave your site without buying, as well as how to increase shopping cart size for those who do buy. Most likely, you'll find that your site and its content require substantial changes. By getting an
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Marking Required Fields in Forms
Most users, however, will not bother to look around — they will simply make assumptions. They will say – “Well, phone number – they don’t really need my phone number, do they? Maybe I’ll leave this blank”. And even if they don’t leave it blank, having to pause to decide whether a
Customer-Service Information on Websites: The Hub-and-Spoke Model
GuitarCenter.com: The footer navigation provided a link to the high-level hub page labeled Service and Support. Though not called Customer Service (as we recommend), this label was easily identified as the main starting point for all service-related information. Granular spoke pages were also
Why Zen Mode Isn’t the Answer to Everything
For more complex formatting tasks or for less experienced users, keyboard shortcuts do not suffice, and the user must then refer to the chrome. Proactive exposure of tools when the user may need them might also alleviate some of the cognitive strain of remembering where everything is. For instance
Storyboards Help Visualize UX Ideas
For example, a team improving a login flow (buttons, autofill, and/or a progression bar) can use the storyboard as a summary and reminder of the existing roadblocks in the process. If the images in the storyboard show that the user was frustrated when clicking the login button, but had no issues
Augmented Reality: What Does It Mean for UX?
As a type of noncommand UI, AR interfaces provide excellent opportunities for improving user experience. To see why, consider an airplane mechanic who crawls around inside the guts of an aircraft for an inspection and needs to check for how long a certain part has been in service. With a
The Top Futurist Speakers to Have at Your Conference
Joel Comm hits the top of the list with his almost 25 years of doing business online. He has 15 books, a chart-topping iPhone app, hosts a top blockchain podcast and is the co-creator of Yahoo! Games. Comm is a top futurist speaker helping businesses and brands “get there” before the
6 Emerging Cyber Threats to Lookout for in 2019
2018 showed us an accelerated growth in cyber threat activities. Data breaches, attacks using malicious software and insider threats were among the most familiar forms of attack. Many well-known organizations suffered from these cybersecurity disasters and compromised data of millions of users
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
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Is Artificial Intelligence Still Relevant for Startups?
If artificial intelligence confuses you, think about what happens when it’s not leveraged properly. For context, consider the London-based VC firm MMC who found that about 40% of European AI startups don’t use AI in any tangible way. MMC (and TheVerge) are saying that companies just want
How to Open a Company Bank Account for Your Startup & Avoid the Pitfalls
The corporate resolution indicates to the bank the individuals who are authorized by the corporation to open the corporate banking account and sign checks. The individuals listed in the corporate resolution have complete authority to act on the corporation’s behalf in regard to the
Naughty or Nice: Check Your Ecommerce Site Twice! . | Evolution of a Home Page Design: Article by Jakob Nielsen
Evolution of a Home Page Design: Article by Jakob Nielsen
Adding the little triangle to the What's happening bar really made a difference with respect to clickability. In the previous design, users never clicked on the bar, and now they did so quite often. This version made the triangle look a little too much like something sitting on top of the
Top 10 Web Design Mistakes of 2002
Links that don't behave as expected undermine users' understanding of their own system. A link should be a simple hypertext reference that replaces the current page with new content. Users hate unwarranted pop-up windows. When they want the destination to appear in a new page, they can use their
Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen
Eliminating the search box and replacing it with a magnifying-glass icon has become almost standard on mobile. It doesn’t work as well on the desktop: the space is simply too large and users don’t have the patience to hunt for a small search icon. If you consider using it on the desktop, keep
