Naughty or Nice: Check Your Ecommerce Site Twice! .
Naughty or Nice Check Your Ecommerce Site Twice
Naughty or Nice: Check Your Ecommerce Site Twice! .
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Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships with customers.
While your holiday preparations are most likely long underway, a last-minute checklist will help cover any overlooked ground and give you peace of mind. Following our webinar featuring Coalition Technologies Digital Strategists Brandon Clay and Kevin Kuhn (watch it on-demand here), here are some essential last minute checks for your online store.
Before you initiate these last-minute checks, however,...
Last week, our first hackathon of the year kicked off with more than a dozen teams and respective projects. After the 48-hour build period was up, those groups presented their cutting edge ideas to a packed audience of WP Engine employees. The presentations lasted an entire day, and only after all
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
Admin Columns helps you to manage your content faster and better. It’s one of those plugins you didn’t know you were missing until you’ve started used it. It gives you perfect insight into your content and can drastically reduce the time you need to find, sort, filter, export, and
Shaping Healthcare Ecosystem with Blockchain
In this distributed network of computers, a group of members or users can share health data, information, or scans etc. The sharing is basically classified as peer-to-peer transactions that are structured into a block that contains cryptographic hash. This digital information is shared onto a
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
How Blockchain Can Solve Major Problems for Gig Economy Freelancers
Blockchain technology maximizes the efficiency of cryptocurrency by routing the power to authenticate transactions through a network of nodes and participants. By bypassing banks, blockchain is able to eliminate time delays and transactional errors. Beyond expediting transactions, cross-border
Beyond Usability: 3 User Experiences Reshaping Their Industries
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
naughty or nice: check your ecommerce site twice! .
The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
Each tone sample was written as realistically as possible. The language used came from real-life websites, but was adapted to remove any extraneous differences that could become confounding variables. For example, both of the bank pages had to have identical APY rates, because if one had a better
Popups: 10 Problematic Trends and Alternatives
Many sites and applications use popups to ask for the users’ email address before they have even had a chance to interact with the content. Ecommerce, news websites and applications, as well as blogs were the biggest offenders in this category. This approach is problematic because not only will
Modal & Nonmodal Dialogs: When (& When Not) to Use Them
On the Meowbox.com desktop site (left), a timed nonmodal dialog for newsletter signups appears in the bottom right corner of the homepage. However, on the mobile rendering of the site (right), the nonmodal window becomes a full-screen modal window, forcing the user to provide input before moving
Wizards: Definition and Design Recommendations
Mint.com: This wizard for determining the best credit card for a user blocked access to the credit score, available in a different area of the application. Luckily our study participant could remember her score without quitting the wizard. (A better design would have skipped this step entirely and
The Anti-Mac User Interface (Don Gentner and Jakob Nielsen)
Modelessness means the computer interface should not have distinct modes that restrict the user's actions depending on the mode he or she is in. Users should be able to perform any task at any time. Although modelessness seems to be an object of veneration among some Macintosh interface designers
Seamlessness in the Omnichannel User Experience
The UPS My Choice app provided an error message when the user entered an address not listed as residential. The error message suggested to contact the company, but it was up to the user to find the phone number or contact page. A clickable support number and a link to the support page on the
naughty or nice: check your ecommerce site twice! .
8 Steps to Prepare for the Holiday Shopping Season
January is the time to initiate in-depth user research to identify the deeper reasons that people leave your site without buying, as well as how to increase shopping cart size for those who do buy. Most likely, you'll find that your site and its content require substantial changes. By getting an
When and How to Create Customer Journey Maps
Storytelling and visualization are essential facets of journey mapping because they are effective mechanisms for conveying information in a way that is memorable, concise and that creates a shared vision. Fragmented understanding is chronic in organizations where KPIs are assigned and measured per
6 Tips for Successful Personalization
As personalization has become increasingly possible on intranets throughout the years, we’ve seen an increase in the number of sites that provide an “out” to personalization, often for troubleshooting purposes. One concern with personalization is that it results in an experience that differs
Accordions for Complex Website Content on Desktops
Another situation in which accordions are helpful is when the information is restricted to very small spaces, such as on mobile devices. On small screens people often stop scrolling before reaching the end of an extremely long page. If the page has several loosely related pieces of information
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Scrolling and “swiping” horizontally on the desktop is a different experience than on touchscreen tablets and mobile devices. This is one more example of why it is important to understand that people use mobile devices, tablets, and desktops differently, and why it’s beneficial to optimize
Smart data exchange will bring value to smart city innovation
However, the two systems of data that collect the blockage on the highway and determine the speed shown on the highway live in two different environments. So if somebody comes along and asks a question ‘Do variable speed limits work?’ The next thing they find it will not be easy to answer not
Has Martech Made Things Too Complicated?
Jebbit recently ran a small consumer study to assess how accurate consumers felt the data marketers were using to feed them offers was. The result? Not too accurate. That hurt their trust in those brands, and it ensured neither side of the equation was getting what it wanted. Coburn says that
The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence
Take sales and marketing, which should share data about everything from customers’ pipeline progress to lifetime value projections. Sales went digital first by a wide margin: Salesforce was founded way back in 1999, one of the first SaaS tools on the market. Almost no marketing technologies
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
naughty or nice: check your ecommerce site twice! .
Yes, Entrepreneurs Can Thrive in Corporate Environments
Government-funded or private research facilities at universities or research institutes can provide some of the elements needed. Large companies are also well-suited to create a cross-functional, collaborative, win-together environment. Demonstrated support has been shown by innovation incubators
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Naughty or Nice: Check Your Ecommerce Site Twice! . | TV Meets the Web
TV Meets the Web
Experience with traditional media has shown that even media that are quite similar can have different properties and different things they are good at. Consider television, movies, and theater: all three basically show human actors in costumes who read scripts in front of stage sets. All are very
Can Hated Design Elements Be Made to Work?
That said, PDF has its uses — they're just not in the realm of interactive information access. When people want to download a report for later reference, PDF shines. Indeed, I use it myself for this purpose. (As an example, see our report on social media usability, which is available for free
Password Creation: 3 Ways To Make It Easier
Allow users to unmask the password. Seeing the password will support memory and will allow users to check their work. On desktop, hide the password by default, and next to it, place a checkbox labeled Show password. On mobile devices and tablets, show the password by default and let users toggle
