Naughty or Nice: Check Your Ecommerce Site Twice! .
Naughty or Nice Check Your Ecommerce Site Twice
Naughty or Nice: Check Your Ecommerce Site Twice! .
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Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships with customers.
While your holiday preparations are most likely long underway, a last-minute checklist will help cover any overlooked ground and give you peace of mind. Following our webinar featuring Coalition Technologies Digital Strategists Brandon Clay and Kevin Kuhn (watch it on-demand here), here are some essential last minute checks for your online store.
Before you initiate these last-minute checks, however,...
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate more and better email leads, you need web design that specifically
This week, we explore the Academy Pro theme, a theme for online course creators, membership site owners, and educational content marketers. In a world where so many schools, institutions, educators and universities are looking for innovative ways to more effectively reach students, the Academy Pro
The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Can the blockchain and IoT solve international freight’s issues?
DS: The main technological innovation of IOTA is the Tangle, which is a completely new Blockchain design that gets rid of the blocks and introduces a Directed Acyclic Graph (DAG) (NOTE: you can read the whitepaper on this technology at http://iotatoken.com/IOTA_Whitepaper.pdf). The way the Tangle
Zest labs brings IoT and blockchain to the fresh food supply chain
Zest Fresh software calculates a ZIPR code for each tracked pallet, using patented methodology and sensors, ensuring inventory and shipping decisions are based on actual freshness. Growers, retailers, and restaurateurs can benefit from intelligent routing, meaning that produce with a closer
Modes in User Interfaces: When They Help and When They Hurt Users
In Photoshop, the Brush tool (top) and the Quick Select tool (bottom) are different modes: if Brush is selected, a left mouse click adds a colored patch to the screen; if Quick Select is active, the system selects whatever it perceives as an object in the photo (for example, the sky in
plugin naughty or nice: check your ecommerce site twice! . of
Intranet Design After a Merger or Acquisition
The employee address book is a killer app on most intranets, and is of dire importance post merger, so employees can contact the right colleagues. Include employee profile documents with information about a person’s skills and knowledge. Additionally, organization charts that show where each
Why User Interviews Fail
The color preference affects the user's overall perception of the product. Even if users actually do like, dislike, or feel some emotions related to the color, it doesn’t mean it will affect their overall perception of the design or organization to any meaningful degree. A background color is
Group Form Elements Effectively Using White Space
If form length is a concern, you can place field labels to the left of the text fields. However, make sure that labels are of similar length and are placed as close to the text fields as possible. If the labels are too far to the left, it can be difficult to associate the correct label with its
Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
The principle of direct mappings between dialogue levels seems to provide a better way to conceptualize directness in interactive systems. As shown in Figure 4, the layered protocol model involves several transformations between different units of information and we would want those transformations
Scrolling and Scrollbars
When pages feature both vertical and horizontal scrolling, users have to move their viewport in two dimensions, which makes it hard to cover the entire space. For people with poor spatial visualization skills, it's especially challenging to plan movements along two axes across an invisible plane
Conversion Rate: Definition as used in UX and web analytics
It’s a very safe bet to assume that removing any question from a form will result in a higher completion rate for the form and thus a higher conversion rate for the associated action. In real life, there's a reason for every extra question on the form: somebody thinks that it would be
every naughty or nice: check your ecommerce site twice! . patel
Transactional Email and Confirmation Messages
Beyond their immediate branding effect, transactional messages can also drive traffic to your site long after you send them. Some users maintain a "clean mailbox" policy and erase messages as quickly as possible. However, when people do save transactional messages, those messages become a pointer
Cancel vs Close: Design to Distinguish the Difference
In some cases, the distinction between cancel and close doesn’t matter. When a popup takes over the majority of your screen, hitting the X button (as quickly as humanly possible) serves to both close that modal and perhaps cancel any process it might have triggered. However, if a screen contains
Empathy Mapping: The First Step in Design Thinking
If you feel that you need more detail or you have unique needs, adapt the map by including additional quadrants (like Goals the example below) or by increasing specificity to existing quadrants. Depending on the purpose of your empathy map, polish and digitize the output accordingly. Be sure to
Variable Fonts and Wide-Screen Layouts: Adopting Data-Driven Progressive Enhancements
But a cautious approach to trends doesn’t mean rejecting all innovation. We’re picky about which bandwagons we join, choosing only trends that provide true UX value. Less scrolling and more content for large-screen users is a clear winner. And although variable fonts are not yet widely adopted
Personas vs. Jobs-to-Be-Done
Jobs-to-be-done are typically summarized in a single sentence describing what the user needs to accomplish, and any important context that might impact this job (in this example, work travel for a conference, rather than vacation travel). Jobs-to-be-done also typically include some information on
Why There’s a Bright Future in a Cyber Security Careers
If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is a vital skillset. As our world grows ever more dependent on the Internet and digital
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Surkus’ knowledge of where members are at every touchpoint is valuable: By tracking members’ locations and activity, the platform can nudge them and offer reminders. The platform, designed for Instagram posts, can point out that a member, still at an event, just took 50 photos and should post
Is Workplace Privacy Dead?
Stop and ask yourself at which point does monitoring interfere with personal privacy? You need to be aware that every employee spends a portion of their time conducting private business while at work. If that’s not affecting the workload or results, it shouldn’t be an issue. But let’s say
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
the naughty or nice: check your ecommerce site twice! . new
Why Blockchain and Remanufacturing are a Perfect Match
For example, an automotive remanufacturing blockchain could be built, parts could be posted for potential buyers to view, or buyers could post the type, quantity, and quality of parts they require. Payment options could then be automated via smart contracts when parts are shipped. Blockchain would
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Naughty or Nice: Check Your Ecommerce Site Twice! . | How Long Do Users Stay on Web Pages?
How Long Do Users Stay on Web Pages?
If the web page survives this first — extremely harsh — 10-second judgment, users will look around a bit. However, they're still highly likely to leave during the subsequent 20 seconds of their visit. Only after people have stayed on a page for about 30 seconds does the curve become relatively
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Dennys.com: This design offers obvious global navigation in addition to arrows to advance through content. In testing this site, a user never used the arrows to swipe between pages. Instead, he relied entirely on the global navigation and was able to complete all the tasks successfully. Note, too
Intelligent Assistants Have Poor Usability: A User Study of Alexa, Google Assistant, and Siri
People were even less familiar with Google Assistant’s actions than with Alexa’s skills. One user asked for directions to Moss Beach, and then, after receiving them, continued with the query “how about this weekend” (meaning to get directions if he were to leave during the weekend). Google
