Naughty or Nice: Check Your Ecommerce Site Twice! .
Naughty or Nice Check Your Ecommerce Site Twice
Naughty or Nice: Check Your Ecommerce Site Twice! .
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Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships with customers.
While your holiday preparations are most likely long underway, a last-minute checklist will help cover any overlooked ground and give you peace of mind. Following our webinar featuring Coalition Technologies Digital Strategists Brandon Clay and Kevin Kuhn (watch it on-demand here), here are some essential last minute checks for your online store.
Before you initiate these last-minute checks, however,...
At WP Engine, we’re passionate about creating new possibilities for our customers and the broader WordPress open source communities. By offering the themes and framework in our platform, we’re enhancing customers’ ability to build beautiful and powerful websites, while also expanding the
Texas’ economy is the second largest in the United States, a measure of success that’s only expected to continue; Texas ranks first for its growth prospects due to impressive growth forecasts and competitive employment rates across the state. To tap into this statewide success, however
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Robotics and Big Data are Transforming Nursing: 4 Key Insights
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Shaping Healthcare Ecosystem with Blockchain
To overcome the shortcomings, blockchain technology facilitates interoperability by sharing the data of different physicians. It has the power to connect all the fragmented systems to generate quick and better results similar to a distributed network of systems. For instance, patients with similar
A 60-Second Trailer of the 60-Day Report on Cybersecurity
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The Most Hated Online Advertising Techniques
Advertisements tend to be received more negatively on mobile devices than on desktop. One reason may be the relatively larger footprint that ads have on mobile screens: limited real estate exacerbates the existing usability problems found on desktop. Additionally, the context of mobile use tends to
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The Layer-Cake Pattern of Scanning Content on the Web
People don’t usually read every word on a webpage, in an app, or even in an article or text passage. Instead, they often scan — because their experience with many websites has taught them that scanning can deliver almost the same value (that is, amount of information) with significant less
The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
We selected these three factors as the most important aspects of users’ impressions that we expected to be influenced by the tone of voice used in the writing. Of these three, desirability is the most important: a user’s indication of willingness to recommend a brand is a strong predictor of
Scrolling and Scrollbars
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Slider Design: Rules of Thumb
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Placeholders in Form Fields Are Harmful
In this pattern, labels are placed within the form field as placeholders until the field becomes active and the user moves the input focus into the field. At that point, the placeholder label moves to the top of the field. As a result, the floating label (also known as an adaptive placeholder) is
Store Finders and Locators
Websites play a major role in helping customers find their way to company locations, including branches, stores, offices, dealers, and other outlets such as ATMs, package-dropoff points, or facilities that accept returned goods for ecommerce sites. Whenever customers need to do business at a
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Is Poor Usability Killing E-Commerce?
In 1997, I predicted that specialized sites will generate most of the Web's value. My assumptions then were somewhat too optimistic: I assumed that Web advertising would generate one cent per page view, and that the Web economy's total value would amount to $1.3 trillion by now. As it turns out
Creepiness–Convenience Tradeoff
Many people in our research reported being apprehensive at first about technologies due to their perceived creepiness, which caused uneasiness that outweighed the product’s perceived benefits. However, for some of our participants, the uneasiness wore off over time. Eventually, they came to
Top 10 Application-Design Mistakes
Egregious uses of coded information often appear in medical applications, CRM systems (where users often have to select a code for each sales interaction with their customers), accounting software, and enterprise applications. In all these apps, information that is meaningful to humans is
Cognitive Maps, Mind Maps, and Concept Maps: Definitions
Cognitive mapping can help UX researchers understand users’ mental models of a system or of a process. This understanding can be crucial when researching complex systems or even when embarking in the design of a new product. Mental-model elicitation is usually carried out through individual
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Scrolling and “swiping” horizontally on the desktop is a different experience than on touchscreen tablets and mobile devices. This is one more example of why it is important to understand that people use mobile devices, tablets, and desktops differently, and why it’s beneficial to optimize
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The modern workplace is increasingly characterized by remote and contingent workers, BYOD policies, and the need for 24/7 access to data. My position as the CEO of USWired has given me a firsthand look at both the positive impact the cloud can have on businesses and the barriers to its adoption
The Top Futurist Speakers to Have at Your Conference
Mariana Mazzucato is a professor of Economics of Innovation and Public Value at University College London. She focuses on the relationship between innovation and growth, with an emphasis on the symbiotic partnerships that result from growth that is innovation-led, inclusive, and sustainable
Robotics and Big Data are Transforming Nursing: 4 Key Insights
In healthcare, the robot’s role is to take over tedious, time-consuming, and dangerous or dirty jobs for nurses. Very few nurses dream of sanitizing equipment or dispensing medication when they enter nursing school. They want to be working directly with patients, healing the sick and providing
5 Key Metrics You Should Be Tracking in Your Business
In order to make decisions that are truly in your business’ best interest, you will want to get as full of an understanding of your financial situation as you possibly can. By paying attention to these valuable metrics, your business will be able to decide whether assuming a new project is
cart naughty or nice: check your ecommerce site twice! . 10
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
How to Choose a Startup Investment
On both accounts, you increase the chances that the investment will pay off, according to Joe Gardner, entrepreneur and CEO of venture development firm VentureDevs. “Focus on your strengths. Start out in an industry you’re familiar with, especially if you’re new to investing,” he advises
Naughty or Nice: Check Your Ecommerce Site Twice! . | Login Walls Stop Users in Their Tracks
Login Walls Stop Users in Their Tracks
When we discuss login walls in our mobile-usability classes, we frequently get the comment “But it’s only for the first time; the next time we keep them logged in!” Guess what: there may be no next time. Users are utterly vexed to have to enter information before they get a taste of what is
After Healthcare.gov was rescued, the United States Digital Service (USDS), 18F, and Code for America formed to address US government digital transformation and usable services, following in the footsteps of the U.K. government Digital Service. The 18F sign-in form pattern (shown above
The exit popup can’t tell the difference. Imagine that a user is engaging in page parking to help her research a topic. She starts with a Google query, and then opens up several results into new tabs rapidly. The user begins moving through each tab, closing some that are irrelevant, but saving
