When it comes to WordPress themes, there’s a crowded marketplace out there that can often feel difficult to navigate. Yet, at the end of the day, all site owners want to have is a stunning, functional website and an easy path to get there. Sifting through the thousands of themes in existence today is a
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In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis
Today, over a hundred companies celebrated the Day of Understanding, a daylong discussion on understanding within each of their respective companies in order to further embrace difference in our organizations, educate employees, and build more inclusive cultures inside and outside the workplace. WP Engine was proud to take part in this event sponsored by the CEO
Matt Mullenweg delivered the State of the Word in Nashville, Tennessee this past weekend. The speech was almost immediately following the release of WordPress’ new editor, Gutenberg. The editor’s progress and release have been much anticipated by the WordPress community. This State of the Word was the first time Mullenweg had addressed the WordPress community
Are you ready for 2019? More importantly, is your website? Web Week is designed to help you take advantage of low traffic and inactivity by encouraging you to make changes to your site, try out new things, and revamp for the new year. During Web Week, we encourage our customers to take advantage of this
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At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate more and better email leads, you need web design that specifically
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence and integrations they need to drive their business forward faster. WP Engine’s combination of tech and innovation and an award-winning team of WordPress experts are
Developers Set to Use Bear Market as an Opportunity to Accelerate Ethereum Upgrades
November 2018 will not go down in history as a glorious month in the evolution of cryptocurrency, with all the major digital currencies taking a dive in value, largely as a result of the furore surrounding the Bitcoin Cash hard fork. It prompted even more media drama than usual, partly because it
Zest labs brings IoT and blockchain to the fresh food supply chain
Food waste costs the nation an estimated $218 billion per year according to the NRDC. Produce picked on the same day is not all equal and will not necessarily have the same shelf life, depending on metrics such as humidity and field and storage temperatures. This brings best by dates into
IoT solution to supply chain management
Visibility is arguably the biggest gain that IoT provides for SCM. Companies will be ‘in the know’ of everything from the start of the product lifecycle till customer purchase. This will provide the necessary insight needed for making better business decisions. For FMCG companies, this
Journey Mapping: 9 Frequently Asked Questions
When mapping current-state journeys, you must gather qualitative research about how your customers currently perceive their interactions with your organization. This type of mapping relies on research methods that allow you to gather as much first-hand information as possible, (for example
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UX Responsibilities in Scrum Ceremonies
Using t-shirt sizes rather than story points is a good way to estimate the UX work required for an item without impacting the engineering team’s velocity. An item of size S requires little UX work, while an item of size L requires a lot (and may actually take up all the UX resources for the
Brand Is Experience in the Digital Age
The Concept of Brand: A Lesson from Edward “Blackbeard” Teach Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring
Customization vs. Personalization in the User Experience
Personalization and customization should enhance an already good experience, rather than try to fix a poor one. They should be used thoughtfully, with a clear purpose. Consider that both customization and personalization require work and maintenance over time. Personalization requires regular
Indicators, Validations, and Notifications: Pick the Correct Communication Option
Notifications have the design challenge that they are not the immediate and obvious result of a specific user action. On the contrary, the user is likely in the middle of doing something different and may not be thinking about the issue raised by the notification. This requires notifications to
Beyond Usability: 3 User Experiences Reshaping Their Industries
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
After the Buy Button in E-Commerce
I recently discussed our report on the usability of confirmation email with a marketing manager. She said that while it was interesting research, it wasn't really relevant to her marketing team because confirmation messages are sent out only after customers have placed their orders. It's
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Why User Interviews Fail
Your research question should always dictate which research method you use. For example, if you want to know whether users would be able to use a design, then you should watch them interacting with it instead of interviewing them. On the other hand, if you want to understand people’s thoughts
Is Poor Usability Killing E-Commerce?
In 1997, I predicted that specialized sites will generate most of the Web's value. My assumptions then were somewhat too optimistic: I assumed that Web advertising would generate one cent per page view, and that the Web economy's total value would amount to $1.3 trillion by now. As it turns out
The Most Hated Online Advertising Techniques
Advertisements tend to be received more negatively on mobile devices than on desktop. One reason may be the relatively larger footprint that ads have on mobile screens: limited real estate exacerbates the existing usability problems found on desktop. Additionally, the context of mobile use tends to
Journey Mapping in Real Life: A Survey of UX Practitioners
Journey maps are visualizations used for understanding customer needs and pain points as people interact with an organization. They typically include three zones: a lens that provides focus and context for the journey being mapped, an area depicting the user’s experience, and a third zone for
When to Use Which User-Experience Research Methods
The distinction here is an important one, and goes well beyond the narrow view of qualitative as “open ended” as in an open-ended survey question. Rather, studies that are qualitative in nature generate data about behaviors or attitudes based on observing them directly, whereas in quantitative
3 Tips to Convert a Data Science Internship into a Job
Transitioning from an internship into a high-paying career is hard. In the data science world, the competition for employment is intense. While there still are a lot of unfilled roles out there, most of them require something slightly more than just a textbook education. The best way to make the
How to Create an Effective Cybersecurity Routine
Microsoft and Apple discover holes in their systems on a rolling basis and create patches and upgrades to ensure you are safe online. They kind of have an impossible job because they have to continually evolve to keep pace with the changing face of cyber-attacks. But they also have to try and
3 High-Tech Ways Companies Are Fighting Cybercrime Right Now
The cost of cybercrime is slated to reach an astounding $6 trillion globally by 2021, according to a report by Cybersecurity Ventures. It seems that cybercrime’s sophistication and scope tend to grow right along with the technologies that enable it. Two such technologies are cryptocurrencies
Sun, Sand, and Software: Why Miami is Fired-Up for Tech
Miami’s healthy economy also makes it attractive to entrepreneurs. According to the Miami Urban Future Initiative, the city’s GDP ($288 million in 2016) is growing ar three percent; almost double the national average. Last year, the city took top honors for the Kauffman Index; a scale common
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How to Battle Anxiety and Depression as an Entrepreneur
However, 30 percent of entrepreneurs (almost 1 in 3) experience depression in their lives. There are many reasons for this. First, society puts a lot of pressure on the entrepreneur to succeed. Small business owners work extended work hours. They often struggle to form a vibrant personal life. The
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
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Finally Progress in Internet Client Design
Back-to-Top Button Design Guidelines
Teenager’s UX: Designing for Teens
