Startups
4 Unique Growth Tactics for 2020

Typically, cold emails to journalists at huge publications like FastCompany would result in deleted or ignored emails. But utilizing HARO, you can share your expertise and showcase your brand to potentially millions of monthly readers. With most contributions, you will also earn a link back to your website, driving direct referral traffic that converts. In 2020, start focusing heavily on building more brand awareness. It’s one of the driving forces of purchase decisions. 4. Diversify Your Content Marketing Formats Content is king. We all know this and experience it daily when searching for

4 Unique Growth Tactics for 2020
Startups
The 4 Critical Challenges of Tech Startup PR

In the technology industry, almost more than anywhere else, image is everything. Image is the bedrock part of the “fake it till you make it” culture that animates most of Silicon Valley today. Innovators use it to sell illusions while they figure out the nuts and bolts of their big ideas. Here are four critical challenges of tech startup PR. Without it, companies like Magic Leap would be starved of capital while trying to bring their AR technology to market. Even Amazon would never have survived years of losing money to becoming the retail juggernaut it is today. Technology industry

The 4 Critical Challenges of Tech Startup PR
Startups
Images of Fitbit next smartwatch reveal heart-rate improvements

The company’s previous devices have used a green light to track heart-rate because blood absorbs the light. However, it reflects red light, which allows it to penetrate deeper into the skin, providing a more accurate heart-rate and new biometrics like blood oxygen levels. This should help close the gap between Fitbit and the Apple Watch when it comes to heart-rate accuracy. Fitbit is also reportedly improving the accuracy of GPS for the new smartwatch. It won’t be just hardware this year, Fitbit is planning to launch an app gallery that will come with a selection of launch apps, before

Images of Fitbit next smartwatch reveal heart-rate improvements
Startups
5 Real Life Blockchain Implementations Outside of Cryptocurrency

It’s not just startups and nonprofits excited about blockchain. Aviation engineering behemoth Boeing is already integrating an IoT-driven blockchain into their engineering operations. Building an airplane takes hundreds of thousands of components, and tracking them throughout the build lifecycle can be a nightmare. Using an IoT-centric blockchain, “Boeing holds complete provenance details of each component part.” This helps by increasing transparency between multiple groups in the production process: manufacturing teams, aircraft owners, maintainers, and government regulators. In

5 Real Life Blockchain Implementations Outside of Cryptocurrency
Startups
How to Manage Conflict at Work

Did you know that 36% of workers in the U.S. are stressed? The loss of productivity from stress-related issues ends up costing U.S. businesses $30 billion annually in lost workdays. Stress is one of the major factors affecting people on the job, and, unfortunately, it’s also a common cause of conflict and tension. To minimize the impact of stress on your professional life and avoid conflicts, you need to identify what’s causing you to be stressed out. According to Statista, there are four main reasons for stress at work among employees in North America, and they include the following

How to Manage Conflict at Work




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