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Design Thinking 101

Jakob Nielsen says “a wonderful interface solving the wrong problem will fail.” Design thinking unfetters creative energies and focuses them on the right problem. Flexibility — Adapt to Fit Your Needs The above process will feel abstruse at first. Don’t think of it as if it were a prescribed step-by-step recipe for success. Instead, use it as scaffolding to support you when and where you need it. Be a master chef, not a line cook: take the recipe as a framework, then tweak as needed. Each phase is meant to be iterative and cyclical as opposed to a strictly linear process, as depicted

Design Thinking 101
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Mobile Microsessions

A Google Assistant custom routine allows the user to get the weather in San Francisco whenever she says weather to Google Assistant. Familiarity Most users are not familiar with the tools available for microsession support — widgets, quick actions, Siri shortcuts, and Google Assistant routines don’t yet get widespread usage (the only notable exception is notifications). Yet, these actions can offer significant speedups for those users who know about them, and are thus an example of usability heuristic # 7: flexibility and efficiency of use.  And more and more users will discover them

Mobile Microsessions
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UX Research Cheat Sheet

User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user

UX Research Cheat Sheet
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How are the Top MNCs Using Big Data Analytics to their Advantage?

Another immense bit of leeway of enormous information is the capacity to help organizations improve and redevelop their items. Fundamentally, the vast information has turned into a road for making extra income streams through empowering advancements and item improvement. Associations start by amending as much information as would be conceivable before planning new product offerings and re-structuring the current items. Each structure procedure needs to start from setting up what precisely fits the clients. There are different channels through which an association can contemplate client needs

How are the Top MNCs Using Big Data Analytics to their Advantage?
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Unmoderated User Tests: How and Why to Do Them

To better understand this second limitation, think, for example, about the difference between shopping and purchasing. Shopping can include many different types of research and comparison — there’s no single ‘right’ way to do it. In order to shop realistically, participants must first imagine themselves needing that product, then pay attention to details and make comparisons. A participant who just pretends to shop and isn’t very motivated often will glance only at a few products and quickly select one that seems reasonable. But, in real life, consumers who are spending their own

Unmoderated User Tests: How and Why to Do Them




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