Our eyetracking studies have documented a dramatic gap in how users approach website images :
- Some types of pictures are completely ignored . This is typically the case for big feel-good images that are purely decorative.
- Other types of pictures are treated as important content and scrutinized . Photos of products and real people (as opposed to stock photos of models) often fall into this category.
I’ve spent countless columns ranting against the first type of images. Sadly, many websites are still more obsessed with showing off than with getting to the point. Visual bloat continues to annoy users: even with high-speed internet connections and sub-second download times, users still...