Popups 10 Problematic Trends and Alternatives

Popups: 10 Problematic Trends and Alternatives
Popups: 10 Problematic Trends and Alternatives

From conducting decades of user research, we know that people dislike popups and modals. I was reminded of this fact during a recent usability study. While attempting to complete a task, a participant tossed his phone across the table after encountering multiple popups, consecutively. Frustrated, he abandoned his task and left the website with a very bad impression of the organization. Several other users shared a similar sentiment, albeit they did not throw their phones.

A popup (also known as an overlay or popover ) is a window or dialog that appears on top of the page content. A popup can be classified according to two dimensions:

1.  Whether the...






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Popups: 10 Problematic Trends and Alternatives | Customer-Service Information on Websites: The Hub-and-Spoke Model

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