Pricing information gives B2B sites a competitive advantage

Pricing information gives B2B sites a competitive advantage

In numerous usability studies with business customers, we witness people getting frustrated and leaving sites that don’t show prices. Sometimes our clients don’t believe it until they see it happen with their own eyes. Business customers report pricing as the top most needed piece of information online , yet many business-to-business (B2B) sites don’t show it.

B2B-site creators must design websites to match the way people conduct research in the 21st century. Most web users prefer to find information on their own, not by interacting with a sales agent. Don’t assume that prospective customers will contact you for pricing, especially in the early research phase. Customers may travel far in...






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Pricing information gives B2B sites a competitive advantage | Ad Placement for Mobile

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