Applying Discounts and Promotions on Ecommerce Websites

Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites. Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1)  it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users

Applying Discounts and Promotions on Ecommerce Websites
How to use Screening Questions to Select the Right Participants for User Research

However, open-ended questions alone are not enough to ensure effective participant screening, because they have some critical limitations. If you are recruiting for a very specific niche behavior, an open-ended question may fail to elicit relevant information because some people who do engage in the behavior may not mention it in their response to a general question. Also, in purely practical terms, responses to open-ended questions require more time to produce and also more time to collect and to analyze. Because the answers are free text, you need to read through each respondent’s

How to use Screening Questions to Select the Right Participants for User Research
Cognitive Maps, Mind Maps, and Concept Maps: Definitions

Cognitive mapping, mind mapping, and concept mapping are three powerful visual-mapping strategies for organizing, communicating, and retaining knowledge. They help us lay out complex ideas, processes, and recognize patterns and relationships.  Cognitive maps, mind maps, and concept maps look and feel similar; this similarity causes confusion. They are three different ways of visualizing a mental

Cognitive Maps, Mind Maps, and Concept Maps: Definitions
Remote UX Work: The NN/g Case Study

People often ask me, “Where’s NN/g based?” They’re always surprised when I respond, “Nowhere, really.” Our team is completely remote, and we’re scattered across the United States. And we’ve worked this way every year of the company’s 21 years’ history. Challenges of Remote UX Work Working remotely is a challenge for any team, but it can be especially

Remote UX Work: The NN/g Case Study
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

There are few UX-workshop activities that work well in any situation. Dot voting is one of them.  Dot voting is a simple tool used to democratically prioritize items or make decisions in a group setting. It is an easy, straightforward way to narrow down alternatives and converge to a set of concepts or ideas.  Definition

Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX



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