Applying Discounts and Promotions on Ecommerce Websites

Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with many of these promotions and discounts across a variety of websites. Shoppers love deals, whether in the form of site-wide sales, select sale items, or coupons. However, for users to be successful using promotions, a website must do two things well: (1)  it must communicate these various promotions effectively throughout the site, and (2) it must also make it easy for users

Applying Discounts and Promotions on Ecommerce Websites
How to use Screening Questions to Select the Right Participants for User Research

If there are specific categories of people you need to exclude from the study, an open-ended question will be better than a multiple-choice one with answers that list the excluded categories. For example, unless your design is for expert users, it’s best to exclude those whose job relates to the design you are evaluating, because their professional experience makes them too different from a normal user. If you’re evaluating a website about travel planning, people who work in the tourism industry would likely have a completely different perspective from the average traveler. The open-ended

How to use Screening Questions to Select the Right Participants for User Research
Cognitive Maps, Mind Maps, and Concept Maps: Definitions

Cognitive mapping, mind mapping, and concept mapping are three powerful visual-mapping strategies for organizing, communicating, and retaining knowledge. They help us lay out complex ideas, processes, and recognize patterns and relationships.  Cognitive maps, mind maps, and concept maps look and feel similar; this similarity causes confusion. They are three different ways of visualizing a mental

Cognitive Maps, Mind Maps, and Concept Maps: Definitions
Remote UX Work: The NN/g Case Study

People often ask me, “Where’s NN/g based?” They’re always surprised when I respond, “Nowhere, really.” Our team is completely remote, and we’re scattered across the United States. And we’ve worked this way every year of the company’s 21 years’ history. Challenges of Remote UX Work Working remotely is a challenge for any team, but it can be especially

Remote UX Work: The NN/g Case Study
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

There are few UX-workshop activities that work well in any situation. Dot voting is one of them.  Dot voting is a simple tool used to democratically prioritize items or make decisions in a group setting. It is an easy, straightforward way to narrow down alternatives and converge to a set of concepts or ideas.  Definition

Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX



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