Matt Mullenweg delivered the State of the Word in Nashville, Tennessee this past weekend. The speech was almost immediately following the release of WordPress’ new editor, Gutenberg. The editor’s progress and release have been much anticipated by the WordPress community. This State of the Word was the first time Mullenweg had addressed the WordPress community since Gutenberg’s release just two days earlier.
Mullenweg began the talk by offering the audience a perspective. “With so much going on, I’d like to give WordPress a chance to reintroduce introduce itself,” he said. “WordPress isn’t a physical thing, it’s not a set of code. It’s kind of an idea. It only exists in...
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
Despite concerns that Gutenberg would launch too early, that simply hasn’t been the case, and in recent months a herculean effort has gone into checking a considerable subset of the most-used plugins to make sure they’re Gutenberg-compatible. An equally heavy lift has been undertaken by
Your website needs to load fast, everyone knows that. However, no longer is this advice just for user experience. Page load speed now factors heavily into your search engine ranking. There are a number of cache plugins out there and tools to improve performance, but above all, I’ve found that
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Developers Set to Use Bear Market as an Opportunity to Accelerate Ethereum Upgrades
The second most famous cryptocurrency in existence has had challenges of its own this year, particularly from the direction of Ripple, which overtook it in terms of market cap back in September. This was followed by a dramatic fall in the Ethereum price in recent weeks, but the developers seem to
10 Things Teaching Us About Running Successful Crowdfunding Campaigns
The need for expertise for a marketing support agency cannot be over emphasized. A competent team has to work on many startup projects and have years of crowdfunding experience to have an expertise. It also can help you if the marketing support agency you pick can work with some of the largest
6 Rules for Persuasive Storytelling
A compelling story is nothing without hard facts to back up the narrative. Use insights from qualitative or quantitative testing to help craft your narrative and minimize doubt and gray area. When questions arise from your audience, you can back up your answers with this data. For example, if in
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Brand Is Experience in the Digital Age
As his pillaging continued and Blackbeard grew in craftiness, he realized it would be prudent to extend the essence of his menacing nature from afar. He devised a tool to extend his message — an early version of the skull-and-crossbones pirate flag we all know well today. The flag served as
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
10 Best Application UIs
But Xero might be a more interesting example, simply because it targets the traditionally dry domain of accounting. One of its main features lets users automatically reconcile bookkeeping entries with bank account transactions. As a match is made, the 2 matching entries are removed from the list of
6 Tips for Successful Personalization
As personalization has become increasingly possible on intranets throughout the years, we’ve seen an increase in the number of sites that provide an “out” to personalization, often for troubleshooting purposes. One concern with personalization is that it results in an experience that differs
Overloaded vs. Generic Commands
For mobile apps, it's usually a good idea to have an "application home" that users can return to as a safe base after exploring the apps various areas. This is particularly important for content-rich apps, such as magazines or newspapers. Used this way, the "home" button serves as a generic
Helpful Filter Categories and Values for Better UX
When clicked, the tooltip launches a modal with more information. This particular explanation works well because it uses a metaphor (“Your computer’s brain”) to explain a complicated concept. It also outlines what this particular attribute means to the user: “determines the complexity of
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Why Personas Fail
Put together an action plan, pitch personas to leadership, analyze prior failures and address corresponding solutions, and communicate the business value of personas to build buy-in. Educate your colleagues, refer to personas in meetings, and solidify their place on your projects. Circle back and
Alternative Payment Methods Enable International Purchases
In China, at the time of our study, mobile-payment applications like Alipay and WeChat Pay were used more than credit cards for ecommerce purchases. (And they were even popular for in-person purchases: just over one third of point-of-sale spending was with mobile-payment apps in 2017). In the
Using Prioritization Matrices to Inform UX Decisions
If the outcome of the prioritization activity has significant repercussions, build additional rigor into the process. For example, have team members rank their voting dots (for example, by writing 1, 2, and 3 onto their 3 dots). When placing their votes, team members must determine the weight of
Design Charrettes & Team Sketching: ½ Inspiration, ½ Buy-In
You can successfully conduct and use information gleaned in design charrettes at any time during a project cycle. Of course, set realistic goals for the session based on what can be done now. For example, don’t set a grand goal when your website is almost complete. Conversely, set sights high
Hamburger Menus and Hidden Navigation Hurt UX Metrics
Of these 5 points against hidden navigation, only the last one might decline in future years. Hypothetically, increased design standardization could also occur (which would also increase familiarity), but our experience observing the web design evolve over the decades doesn’t make us optimistic
The Evolution of Healthcare Data: 5 Little Known Facts
Before most people even knew what a computer was, Dr. Lawrence Weed developed the first rudimentary EHR system. Back then, storage and mainframes were extremely expensive, and hospitals had to share their technology. Dr. Weed’s system was call the Problem-Oriented Medical Information System
Internet of Things Makes it Easier to Steal Your Data
Customers who buy an IoT-enabled product should know that the device will always transmit some data over the internet. It is how they work, and it is what makes them so easy to set, adjust, and control. But there are limits to what data the devices should and should not transmit. Some information
As Digital Identities Evolve, Data Security Should Too
Pretend my personal data is a pencil. I can wrap tissue paper around the pen and hand it to you, and you’ll know it’s a pencil. You may not know the exact specifications of the pencil, but you understand through context what I’m giving you. This environment is ripe for AI disruption. Machine
5 Tech Missteps That Are Killing Your Company’s Potential
More businesses every day are jumping on the artificial intelligence bandwagon, and for good reason. AI can help optimize business operations, sift through huge amounts of customer data, and capture information that can help you make better decisions. If you think you can do it better, you can’t
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Secrets of Financial Applications: Traits of Fintech Apps
Blockchain fintech technology is on the rise and a must-have nowadays for these companies. Using this technology will create further confidence in the users as it is the building block for the app’s transparency. In essence, blockchain development does not allow a single transaction to be
4 High-Potential Sectors for AI and ML Startup Success
As the world edges closer and closer to an always-on internet-connected reality with the emergence of IoT technology, businesses everywhere are coming to grips with the fact that there are more marketing channels to manage than ever before. The only feasible solution is to turn the bulk of the work
Recapping the State of the Word 2018 | When and How to Create Customer Journey Maps
When and How to Create Customer Journey Maps
Successful journey maps require more than just the inclusion of the “right” elements. Journey mapping should be a collaborative process informed by well-defined goals, and built from research. It requires hard work to keep the process on the right track and to build the buy-in needed to
Iterative Design and Testing of Icon Usability
Some users liked the man holding up a computer because "it says strength and power - I can do it for you." However, the icon was very busy with the large number of computers behind the person (of course, we hope to sell that much, but even so, icons should be simple!). Nobody liked the guru and
Homepage Design Changes
Although both versions have 7 tabs, the newer design's tabs reached all the way across the page and the color scheme indicating the selected tab was changed. More important, the actual navigation categories were also changed. The 2002 IA categories were Front Page, Enterprise, E-Business
