Scrolling and Attention

Scrolling and Attention
Scrolling and Attention

People’s behaviors are fairly stable and usability guidelines rarely change over time. But one user behavior that did change since the early days of the web is the tendency to scroll. In the beginning, users rarely scrolled vertically; but by 1997, as long pages became common, most people learned to scroll. However, the information above the fold still received most attention: even as recently as 2010, our eyetracking studies showed that 80% of users’ viewing time was spent above the fold.

Since 2010, with the advent of responsive design and minimalism, many designers have turned towards long pages (covering several “screenfuls”) with negative space. It’s time to ask, again, whether...






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Scrolling and Attention | A 60-Second Trailer of the 60-Day Report on Cybersecurity

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