Service Design 101

Service Design 101
Service Design 101

What Is a Service?

Traditional economics draws a clear distinction between goods and services. Goods are tangible and consumable — pens, sunglasses, or shoes. Services are instantaneous exchanges that are intangible and do not result in ownership—medical treatment, the postal service, or public transportation. 

Today, there is no longer a clear distinction between goods and services. A continuum of goods–services exists with a plethora of combined products and services in the middle. For example, a song (an mp3 file) is a product that can be accessed via a service like Spotify or Apple Music. To the user, the difference between a product and service—owning the sound file versus streaming the...






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