Small Business Marketing Strategies that Will Work for You
Small Business Marketing Strategies that Will Work for You
Small Business Marketing Strategies that Will Work for You
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In business, these days, startups and entrepreneurial setups are trending heavily. Maybe startups and entrepreneurial structures will always trend as everyone wishes to initialize a small business for their passive income. Building for passive income is a good idea, but people can struggle and fail regretfully while developing their small or medium businesses. There are small business marketing strategies that will work for you.
You Can Find Small Business Marketing Strategies that Will Work for You
Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Things are more difficult for the small business owner or entrepreneur with limited capital investment. These...
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Lumo’s wearable products are characteristically small with intelligent sensors. Perkash described the Lumo Lift, a small lapel pin that attaches to your shirt with magnets, and the Lumo Run, a tiny clip that could be attached to the waistband of your shorts. “When you slouch, the Lumo Lift
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
The Future of Blockchain: Technology Partnerships with AI, Bots, and IoT
A new group is working toward getting 100 cities to implement the same smart city standards and connect with each other for further benefits. Coin Telegraph offered four case studies on how blockchain, AI, and connected devices are helping develop the cities of the future. For example
Robotics and Big Data are Transforming Nursing: 4 Key Insights
Sensors, apps, video chat, and other data-based healthcare tools allow nurses, doctors, and loved ones to monitor patients outside of the hospital. The FDA approved the adoption of a swallow-able pill — a digital smart pill — that stays in the system — monitoring any medications
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Children’s Exposure to Digital Technology Causes Parental Anxiety
In our Life Online research project, which involved more than 100 participants in 6 cities around the globe, we heard many parents expressing concerns about their children’s use of electronic devices. Their children are growing up as digital natives: smartphones, tablets, and laptops are
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Why User Interviews Fail
Few teams record their interviews, and even fewer teams transcribe the sessions. If you interview a lot of people, it’s worth recording them. Even a good notetaker can miss things, as it’s virtually impossible to capture everything that was said verbatim. Most participants have no problem with
Accot-Zhai Steering Law: Implications for UI Design
On MacOS, moving the mouse cursor through a hierarchical menu involves a series of linear path-steering tasks separated by 90-degree turns. Within the main menu, submenus open on hover. Note that the second step in this L-shaped sequence (moving from Find to its child menu) involves the
Designing Effective Infographics
Designing data visualizations and infographics is not an exact science. The common mistakes discussed here are so ubiquitous in part because the discipline is evolving so rapidly. Data visualizations have been printed for centuries, but the recent evolution of the internet has enabled vast changes
Dashboards: Making Charts and Graphs Easier to Understand
This dashboard example (from TheDesignWork) shows a line graph on the left and a bar chart on the right. Line charts leverage the fact that people process 2D position preattentively. In the example chart, it is very easy to see that there is a dip in the data that occurs on Wednesday. The bar
Top 10 Application-Design Mistakes of 2008
As another example, we once tested an e-commerce site that smacked users with a demand for their ZIP code before they could view product pages. This was a big turn-off and many users left the site due to privacy concerns. People hate snoopy sites. An alternative design worked much better: It
Status Trackers and Progress Updates: 16 Design Guidelines
Users should be given the option to stop progress updates, like an unsubscribe link. For email progress updates, the user should be provided with a link to change their contact preferences (which could be within the status tracker itself). For SMS, the user should be able to respond with the word
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Usability Testing with Minors: 16 Tips
Youths frequently needed someone to bring them to the study. In many cases, the participant arrived with a parent and a sibling. In these circumstances, it is important to note that the participant may not be the only nervous one. Parents may also be uneasy about usability testing if they’ve
The State of Transactional Email
Even though transactional messages are typically sent after the user has placed an order, these messages have substantial business value in improving customer satisfaction. They can increase the likelihood that the user will place another order in the future. Each email is another touchpoint on the
Gutenberg—Believe in the Beauty of Your Dreams
With regards to Genesis, the good news is that it has no substantial backwards-compatibility issues with Gutenberg. The main focus of updates to the StudioPress themes are focused on adding styles for the new Gutenberg blocks. However, what we’re most excited about are the brand new features we
International Study by WP Engine Reveals Enterprise Investment Lags Today's Mobile-First Consumer
AMP allows organizations to create mobile-friendly websites in a straightforward way with an open source library. It gives users a smooth, near instant load experience. PWA allows users to save an icon to their home screen and although they’re on a website when using it, it functions like
WP Engine Named a Great Place to Work in Ireland
I had never experienced a work culture as wonderful as the WP Engine culture before,” said Darren O’Dwyer, a Senior Talent Advisor at WP Engine’s Limerick office. “I love it here, the people genuinely enjoy working here, which makes the work environment a great place to be, and we have
Some designers might argue that this technique will delight users by catching their attention with something unique and unexpected. That delight (if it ever existed in the first place) will no doubt turn to frustration quickly if this pattern becomes widely used across the web. Page parking and
The Role of Enhancement in Web Design
Some gestures or actions may start as enhancements and later become so standard that they no longer need extra support in the interface and can become the only way through which an action is performed. However, we advise a high degree of conservatism in disabling older interaction mechanisms, since
Exhaustive Review or "I Can't Believe It's Not There" Phenomenon
We conducted a version of this experiment with more than 200 users and eyetracking technology. We tested more than 40 desktop websites and asked people to locate various UI elements. We then launched the site and observed where people looked for them. To prevent bias, we gave each user a random
What Does the Repeal of Net Neutrality Mean for Your Data Security?
For example, AnchorFree offers the Hotspot Shield™ app as one potential solution for data security issues. It encrypts all internet traffic on the app user’s devices and sends all traffic through AnchorFree’s secure servers. Users can anonymously browse the internet while maintaining the
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6 Emerging Cyber Threats to Lookout for in 2019
2018 showed us an accelerated growth in cyber threat activities. Data breaches, attacks using malicious software and insider threats were among the most familiar forms of attack. Many well-known organizations suffered from these cybersecurity disasters and compromised data of millions of users
Data Science Careers: From Fragmentation to Necessity
Over the past decade — the concept of being a data scientist has become a “normal” occupation title. It is no longer an unusual way to phrase the job description in data analytics. Now this to the industry standard term for a swath of data careers. Data Science. Like any career
Small Business Marketing Strategies that Will Work for You | Marginalia of Web Design
Marginalia of Web Design
Scaling reduces the image so much that pictures with extensive detail wash out and become too crowded to be meaningful. Cropping preserves those details that are within the new viewport, but at the cost of losing the context of the image as a whole. My recommendation is to use a combination of
Overuse of Overlays: How to Avoid Misusing Lightboxes
If the content is too long to fit into a small lightbox, will you add a scrollbar? If so, consider disabling the browser scrollbar to prevent users from mistakenly scrolling the background page instead of the lightbox. (Though disabling the browser scrollbar can have unintended consequences
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
To purchase products online, people need to understand what an ecommerce website sells and find an item they are interested in. Some may search for a product if they know precisely what they want, but many more rely on browsing to discover what products are available and which best suit their
