Social Impact and Sustainability on Corporate Websites

Social Impact and Sustainability on Corporate Websites
Social Impact and Sustainability on Corporate Websites

In our recent usability research with corporate websites, we found that companies that make a concerted effort to give back to society and their communities are perceived as more benevolent and responsible than companies that don’t. Users like to see when organizations care about people and the environment; it influences their decision-making and elicits good feelings about doing business with or working for those companies.

While this general theme came as no surprise, users did have specific expectations for how and where companies should communicate about their positive social impact (also referred to as corporate social responsibility, though not as user-friendly of a term). If your organization prioritizes giving back...






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Social Impact and Sustainability on Corporate Websites | Do Government Agencies and Non-Profits Get ROI From Usability?

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