4 Unique Growth Tactics for 2020

Typically, cold emails to journalists at huge publications like FastCompany would result in deleted or ignored emails. But utilizing HARO, you can share your expertise and showcase your brand to potentially millions of monthly readers. With most contributions, you will also earn a link back to your website, driving direct referral traffic that converts. In 2020, start focusing heavily on building more brand awareness. It’s one of the driving forces of purchase decisions. 4. Diversify Your Content Marketing Formats Content is king. We all know this and experience it daily when searching for

4 Unique Growth Tactics for 2020
The 4 Critical Challenges of Tech Startup PR

Over the past few decades, the technology industry has risen to become the economic engine that the world depends on. It hasn’t all been smooth sailing, though. The industry has faced a rash of user privacy issues, data thefts, and systemic gender bias throughout the years. The constant problems have given the industry as a whole a black eye in the public consciousness. Needless to say, that has complicated the PR efforts of every company in the space. Today’s tech startups have to make a concerted effort to avoid getting tarred with that industry-wide brush. Some don’t succeed and

The 4 Critical Challenges of Tech Startup PR
Images of Fitbit next smartwatch reveal heart-rate improvements

The company’s previous devices have used a green light to track heart-rate because blood absorbs the light. However, it reflects red light, which allows it to penetrate deeper into the skin, providing a more accurate heart-rate and new biometrics like blood oxygen levels. This should help close the gap between Fitbit and the Apple Watch when it comes to heart-rate accuracy. Fitbit is also reportedly improving the accuracy of GPS for the new smartwatch. It won’t be just hardware this year, Fitbit is planning to launch an app gallery that will come with a selection of launch apps, before

Images of Fitbit next smartwatch reveal heart-rate improvements
5 Real Life Blockchain Implementations Outside of Cryptocurrency

Healthcare needs a kick in the butt. Not only is cost staggeringly high, but the industry suffers from improper diagnosis, terrible user experience, and continual patient safety concerns. Much of this can be fixed through improved data usage. Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives. Medicalchain ingests MedTokens and is working on a

5 Real Life Blockchain Implementations Outside of Cryptocurrency
How to Manage Conflict at Work

Did you know that 36% of workers in the U.S. are stressed? The loss of productivity from stress-related issues ends up costing U.S. businesses $30 billion annually in lost workdays. Stress is one of the major factors affecting people on the job, and, unfortunately, it’s also a common cause of conflict and tension. To minimize the impact of stress on your professional life and avoid conflicts, you need to identify what’s causing you to be stressed out. According to Statista, there are four main reasons for stress at work among employees in North America, and they include the following

How to Manage Conflict at Work



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