Store Finders and Locators

Store Finders and Locators
Store Finders and Locators

The Internet might be virtual, but customers live in physical space and at least sometimes they need to visit companies in the real world . Given this fact of life, geography determines business success in a very simple way: Customers can either find your locations or they cannot.

Websites play a major role in helping customers find their way to company locations, including branches, stores, offices, dealers, and other outlets such as ATMs, package-dropoff points, or facilities that accept returned goods for ecommerce sites. Whenever customers need to do business at a physical location, a company’s website should help them find the most convenient location that offers the services they...






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Store Finders and Locators | Modes in User Interfaces: When They Help and When They Hurt Users

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