In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
Wie bei allem in Leben kann aber natürlich auch die personalisierte Preisgestaltung zum Problem werden, insbesondere dann, wenn die Macht einzelner Marktteilnehmer extrem hoch ist. Ein schönes Beispiel dafür sind die Technologiegiganten Amazon und Google. Sie gehören zu den
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
When Will You Be Able to Use Cryptocurrency to Buy a Pack of Gum?
Is cryptocurrency the payment of the future? Or is it another fad that will fizzle out before it really gains traction? Crypto advocates may be frothing at the mouth to promote mass adoption, but without a serious rethinking, crypto is destined to remain a barter tool for only the truest
3 Reasons Decentralization is the Future of Currency
A lot of big claims are made about cryptocurrency in general and Bitcoin in particular. It’s going to change the world, we’re told. The foundation of those big cryptocurrency claims has nothing to do with Bitcoin’s value — or the fact that it only exists in a digital form. It’s the
AI and Blockchain Tech Are The Future of Successful Trading
For instance, Signals, a blockchain platform launched on the Ethereum Network, seeks to utilize Machine Intelligence in order to enable crypto traders to make smarter and faster trading decisions and maximize trading profits. With the Signals platform, both the experienced and inexperienced crypto
Contextual Menus: Delivering Relevant Tools for Tasks
Swipe gestures are not deployed consistently in all lists, so people don’t always think to use them and as a result, the gestures become less discoverable. Swipe actions are accelerators intended to speed up interactions for power users, but the actions available through the gesture should also
studiopress theme spotlight: generate pro
Usability 101: Introduction to Usability
Usability and utility are equally important and together determine whether something is useful: It matters little that something is easy if it's not what you want. It's also no good if the system can hypothetically do what you want, but you can't make it happen because the user interface is too
Brand Vocabulary in the Context of UX: Key Terms Defined
Today, due to complex digital user experiences and two-way dialogues (e.g., social sharing and user-generated content) brand is a complex, multifaceted notion. The language used to refer to key brand concepts can be ambiguous and confusing, especially when it comes to those terms’ relationships
Top 10 Application-Design Mistakes of 2008
Users will most likely fail if you deviate from expectations on something as basic as the controls to operate a UI. And, even if they don't fail, they'll expend substantial brainpower trying to operate something that shouldn't require a second thought. Users' cognitive resources are better spent
UX Mapping Methods Compared: A Cheat Sheet
Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with
7 Tips for Successful Customization
Customization allows users to make selections and set preferences in a system, with the intent of giving users more control over the user experience. Customization allows users to select the content, layout, functionality or design that appeals to them. However, customization tools require work and
Creepiness–Convenience Tradeoff
These considerations happen when users are aware of the technology’s “creepiness” (for example, how their data will be used) and can avoid the technology (for example, by not downloading an app or disabling a new creepy feature in an existing app). Note that the perceived costs and benefits
studiopress theme spotlight: generate pro
The Mobile Checkout Experience
Usability-testing participants appreciated that they could use browser autofill while checking out on Tiffany’s mobile site. The form worked flawlessly with Safari’s AutoFill Contact feature, which delighted a user who was not looking forward to typing out her contact info. She said, “It
Users' Pagination Preferences and "View All"
Pagination is a necessary evil when you have too many items to easily show them all on one screen. Linear content flows — such as articles like this — should almost never be broken up into multiple screens. It’s better to show the full article on one long screen than to inflict the pain of
Most often, front-end style guides take the form of a web page or other interactive digital asset, rather than a PDF. You can typically interact with all the components in a front-end style guide, and many development teams choose to implement them so that any change made to components in a style
The purpose of a style guide is to collect all product-interface elements in a modular library. It benefits the UX team in two ways: (1) prototyping ideas and implementing new designs becomes more efficient, and (2) a consistent visual design can be easily enforced throughout the product. Designers
5 Steps to Service Blueprinting
In a service blueprint, customer actions are depicted in sequence, from start to finish. A customer-journey map is an ideal starting point for this step. Do note that a blueprint’s focus is the employee experience, not the customer’s experience, thus this portion does not need to be a fully
WireGuard: A Breakthrough in Online Security
It was almost two decades ago that VPN industry saw an upgrade in the tunneling protocols. The upgrade came in the form of OpenVPN, an open-source protocol that dominates the market to this day. I feel that with the development of WireGuard some significant progress and a breakthrough in online
Is Your Chief Security Officer Prepared for M&A?
Code signing is another area in which keys are used and if not properly managed, introduce unnecessary risk in an M&A scenario. Think of code signing as the modern-day equivalent of holographic tags in consumer goods. It gives the consumer confidence that they are using a legitimate product
6 Brain Sensors You’ll Be Using Soon
Mattel’s MindFlex is a toy where you use your thoughts to move objects on a gameboard. The device is a headband with sensors on each side, as well as wires that that clip to your ear lobes. Thought signals read by the sensors control the speed of a fan that levitates a styrofoam ball. Once
5 Ways Blockchain Startups Can Appeal to Enterprises
Blockchain technology offers a significant boost to productivity. Today’s enterprises mostly operate on software purchased from major vendors like SAP, Oracle, or Microsoft. When they work with business partners that have different systems, those systems don’t always agree on details like order
studiopress theme spotlight: generate pro
The 6 Biggest Risks Today’s Internet Entrepreneurs Must Battle
In an online world where you put your products and services out there for the world to see, there’s always the risk that someone could come in and steal your thunder. The best way to avoid this is by (a) filing for all of the proper trademarks and patents, and (b) creating such a magnetic brand
The 4 Critical Challenges of Tech Startup PR
There aren’t very many industries that have a language that’s as involved and specific as the technology industry. For example, tech-sector buzzwords like blockchain, big data, AR, and the like are regular fixtures of today’s industry coverage. The problem is that these buzzwords are often
StudioPress Theme Spotlight: Generate Pro | Best Practices for Homepage Links on websites
Best Practices for Homepage Links on websites
To minimize homepage-navigation confusion, offer both clickable logos and actual Home links. These Home links can be presented in places such as the site’s global navigation or in breadcrumbs. Positioning them towards the top left of the page (above the content) makes them the most discoverable
Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen
Eliminating the search box and replacing it with a magnifying-glass icon has become almost standard on mobile. It doesn’t work as well on the desktop: the space is simply too large and users don’t have the patience to hunt for a small search icon. If you consider using it on the desktop, keep
Iterative Design and Testing of Icon Usability
Some users liked the man holding up a computer because "it says strength and power - I can do it for you." However, the icon was very busy with the large number of computers behind the person (of course, we hope to sell that much, but even so, icons should be simple!). Nobody liked the guru and
