In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All
We are proud to announce that our Chief Marketing Officer Mary Ellen Dugan was recognized for her leadership in marketing and across the organization. Since starting at WP Engine in 2016, Mary Ellen has spearheaded many successful marketing initiatives. Some noteworthy achievements include
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
When Will You Be Able to Use Cryptocurrency to Buy a Pack of Gum?
On the flip side, Nano’s differentiator is its ability to process transactions instantaneously with no real capacity limits per second. But “instant” applies to everything. That means that even if you’re buying a house, the payment will go through instantly. In contrast, Ethereum focuses on
Decentralized P2P Lending Services vs Networks
In contrast, each network member in the transitive trust networks establishes his/her own trust lines with other users. And by doing go he/she evaluates and weighs all the risks. At the same time, other participants can use its trust lines (for example, when making multi-hop payments, etc.). A
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Popups: 10 Problematic Trends and Alternatives
Some corporate websites link to content or applications that live on subdomains and external sites. Before users navigate away from the main site, a modal overlay appears to alert users of the impending transition. This type of popup is problematic because it overemphasizes the transition, making
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Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
Scrolling and Scrollbars
If you must make your own scrollbars, stay as close to user expectations as possible. Unless your scrollbars look like scrollbars, users might not notice them. Unless your scrollbars behave like scrollbars, users might not be able to bring the desired content into view. In either case, your
Defeated By a Dialog Box
The lesson from this case study is not how to design a better "Save As" dialog. Depending on the circumstances, you could use any of the four designs I listed, or perhaps even design a fifth that works better for your particular type of data. It's easy enough to find out what's best for your users
Overloaded vs. Generic Commands
For mobile apps, it's usually a good idea to have an "application home" that users can return to as a safe base after exploring the apps various areas. This is particularly important for content-rich apps, such as magazines or newspapers. Used this way, the "home" button serves as a generic
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
People who browse ecommerce websites need to get a clear understanding of the options available to them, with a minimum expense of time or effort. A good presentation of the breadth of products available both on the homepage and within the category pages, as well as clear, descriptive product
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Design Thinking 101
We live in an era of experiences, be they services or products, and we’ve come to have high expectations for these experiences. They are becoming more complex in nature as information and technology continues to evolve. With each evolution comes a new set of unmet needs. While design thinking is
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
Another trend seen in this latest research is an increased amount of product information on product listing pages. As long as the information is well-curated and uncluttered, this trend allows users to make informed decisions about products without visiting each detail page. Especially on mobile
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Scrolling and “swiping” horizontally on the desktop is a different experience than on touchscreen tablets and mobile devices. This is one more example of why it is important to understand that people use mobile devices, tablets, and desktops differently, and why it’s beneficial to optimize
Case Study: Iterative Design and Prototype Testing of the NN/g Homepage
As new components were designed (for example, buttons, lines, type, hover styles, and tiles), they were added to a master component stylesheet. This process made creating specifications for developers efficient because there was no redundancy; we named each component on the page layouts, allowing
Design Charrettes & Team Sketching: ½ Inspiration, ½ Buy-In
You can successfully conduct and use information gleaned in design charrettes at any time during a project cycle. Of course, set realistic goals for the session based on what can be done now. For example, don’t set a grand goal when your website is almost complete. Conversely, set sights high
Hackers are Ready to Exploit Zero-Day Flaws; Companies are Slow to Act
Fortunately, IT management and security solutions providers are also making strides to streamline software deployment. Services like CMS are even introducing mechanisms that allow administrators to use plain language instructions to run tasks such as software updates and patch deployment. These
7 Companies Poised to Disrupt the Mobile Enterprise
Zenius took the top spot, winning three categories including best overall, most unique and best business model. Hive by Decode Solutions was right behind Zenius and won two categories for best design and best presentation. Zenius took home $20,000 and some hardware, one of the most substantial
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
ShiftLeft Raises $20 Million to Ensure Security Keeps Pace with Accelerating Software
Recognizing this growing issue, investors are betting big on solutions that can help developers better secure code, and offer customized security for every version of every application in the DevOps cycle. In fact, application-specific cloud security startup ShiftLeft today announced that it has
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Passport Raises $3m to Build the Modern Shipping Carrier
AJ Solimine from 122West Ventures backed the team for a similar reason. “We invested in Passport because they’re obsessed with hiding all of this [cross border] complexity from online retailers. Customers are able to get accurate and transparent price and time estimates, real-time tracking
How to Differentiate Your Startup in a Red Ocean Industry
To many aspiring startup entrepreneurs, this is disheartening news, and a borderline tragic way to look at things. Coming up with a blue ocean strategy is hard, if not impossible. But the good news is, red oceans and mature industries aren’t as hard to enter as the root analogy would imply; there
StudioPress Theme Spotlight: Generate Pro | UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
People who browse ecommerce websites need to get a clear understanding of the options available to them, with a minimum expense of time or effort. A good presentation of the breadth of products available both on the homepage and within the category pages, as well as clear, descriptive product
Nielsen's Law of Internet Bandwidth
Nielsen's law is similar to the more established Moore's law. Unfortunately, comparing the two laws shows that bandwidth grows slower than computer power. Moore's law says that computers double in capabilities every 18 months, which corresponds to about 60% annual growth. As shown in the table
University Websites: Top 10 Design Guidelines
Visitors make value judgments about your school based on the images that you use. A few photos of sporting events: users see an emphasis on athletics. A video gallery with thumbnails of people that all look the same: users see a lack of diversity. When selecting images, be conscious of what each
